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2 2 Legal EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT S POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIR OWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A GET RICH SCHEME. ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS. AFFILIATE LINKS Several of the links provided in this report are my affiliate links. This means that if you decide to purchase any of the products or services I recommend, I may receive compensation in the form of cash and/or products and services. I am legally and ethically bound to inform you of the relationship between myself and the owners/distributors of these products and services. YOUR RIGHTS TO THIS PRODUCT You have personal use rights only. You may not alter this report in any way. You may not give this report away. You MAY, however, recommend this report to others using approved avenues of distribution.

3 3 Introduction First of all, let me thank you for taking the time to download this PDF. I think you'll find that I'm a straight shooter and I won't screw around when it comes time to lay down my 48-Hour Blueprint. So why call it 48-Hour Blueprint? Simply put, it fits. This method that I'm going to share with you is neither complicated, nor will it take a long time for you to start seeing real concrete results. Since this method is about purchasing solo ads, it's very important that I mention right off the bat that you will be working in what many people refer to as the Internet/Affiliate Marketing niche. Specifically, this niche deals with helping people to achieve financial freedom by teaching them how they can use the Internet to earn a consistent living. This niche is huge, and encompasses many different sub-niches, such as traffic generation, blogging, social media, marketing, video marketing, product creation, and more. About Me I don't like to talk about myself. I let my statistics speak for themselves. However, in

4 order for you to trust me, you need to know a little bit about me. 4 I became an Internet Marketer in May of I had played around with forums a little bit back in 2008, but didn't really discover Affiliate Marketing until after I got laid off from my job back in May of Prior to getting laid off, I'd worked in food service since I was 16-years old. I don't have a formal education in Hospitality Management, but I do hold an Associates Degree in Business Administration. I struggled at first. My very first attempts at making money online involved article marketing and pay-per-click advertising. I'm not going to go into detail, but let's just say I pretty much failed miserably at both. It wasn't until 2011 that I decided to build a list. I started simply, with nothing more than a $2.info domain name, some cheap web hosting, an Aweber account, and a very basic HTML lead capture, or squeeze page. I didn't fare so well at first with list building, either. The problem? Traffic generation, of course. A lot of gurus say they build their lists using mostly free traffic. While that's possible, there's usually much more to the story. In all actuality, there is no such thing as free traffic. Sure, maybe you aren't paying for the traffic with currency, but you're still paying with your time. Time, by the way, is your most valuable resource. I guess one could even conclude that free traffic is not only the most difficult to acquire, it's also the most expensive. Yeah, I know. That doesn't make very much sense at the moment. Just hang on. You'll understand what I mean pretty soon. At any rate, that's enough about me. If you want to see some of the things I've been able to achieve in my ten plus years as an Affiliate Marketer, you are more than welcome to visit my About Me page. Now you know a bit about me and my background. I've worked my way up from nothing. It was not an easy road, but once I started to see the fruits of my labor begin to blossom, I realized that all that hard work was well worth the effort. I think you now know enough about me to know that I am not going to steer you wrong. So, are you ready to dig in to the 48-Hour Blueprint?

5 5 What Is The 48-Hour Blueprint? The 48-Hour Blueprint is a list building course which focuses on helping you to successfully build your list using solo ads. Now, before you think about the fact that maybe you've tried solo ads and failed, let me make one thing very clear. If you failed at solo ads, it was because of YOU and not the method! Solo ads are the fastest and easiest way for you to dive into Affiliate Marketing and start seeing REAL results, sometimes in less than 48 hours! I'm not making this statement and asking for you to take me at my word. This entire PDF is dedicated to showing you EXACTLY what you need to do if you want to succeed on a grand scale with solo ads. I'm not just talking about beginner's luck, either. I'm going to give you every little bit of knowledge I have about how I've been using solo ads for five plus years to build a targeted list of subscribers who aren't afraid to pull out their wallets (or purses)! I think the best way to lay this all out for you is to present you with a series of steps, which, when followed in the exact order I give them to you, should lead you to experience positive results. Are you ready to learn? Let's begin!

6 6 What Are Solo Ads? I've told you that the form of traffic you will be using to achieve results with this system will be solo ads, so it stands to reason the very first thing you will need to know is what they are (and what they aren't). Simply put, solo ads are blocks of clicks that you purchase from a vendor (seller). The vendor will send these clicks to the link that you provide them with. In 99% of all cases, the ONLY page you should be sending solo ad traffic to is your lead capture, or squeeze page. Solo ad clicks should always be used for lead acquisition (to build your list). The clicks that the seller, or vendor, will send to your page can come from a few different places. However, it is generally accepted that they will come from the seller's list, or from somewhere inside one or more of the seller's funnels (usually their download, or thank-you page). The origination of the clicks is important, because it's accepted that different click origins have different value. In other words, not all solo ad clicks are created equal. Different forms of solo ad clicks not only vary in quality, they vary in price. Sometimes the price gaps can be very small, and sometimes they can be rather large. Let's go over the most popular kinds of solo ad clicks that are available to you. Where Do Solo Ad Clicks Come From? First, we'll cover the two main sources of solo ad clicks. Bear in mind that although there are generally two different types of clicks, there are three types of click packages that come from them. This is explained below. 1. Broadcast Clicks These are normally the best quality clicks. They come directly from a vendor's broadcast to his list. Generally, an offer-specific swipe is used,

7 and that can be one that you supply the vendor, or one the vendor writes. These are the best clicks because they are more targeted and what would be referred to as warm traffic. This means the people who click on your link are already interested in the type of offer you are advertising Funnel Clicks Funnel clicks are considered to be bit lower in quality than broadcast clicks. Funnel clicks come from links that are placed throughout the solo vendor's funnel. These links are usually on the download or thank-you page of a funnel. However, they can also be located on the confirmation or redirect page. Confirmation/redirect pages refer to the page that a new subscriber will find themselves on directly after filling out an opt-in form and clicking submit or sign up. Funnel clicks can also come from a seller's welcome . A welcome is the very first that a new subscriber receives after they sign up to a list. Normally, this message is set up in advance and is automatically sent out by an autoresponder. 3. Mixed Clicks Mixed clicks are simply that, a mix of broadcast clicks and funnel clicks. Many solo buyers opt for this type of click package when they are testing out a new vendor, or if they want to save a bit of money. What Are The Different Types Of Solo Ad Clicks? Now that you know where your solo ad clicks come from, there's one more variable that determines the overall quality and price of solo ad clicks, and that's the part of the world that the clicks come from. These clicks have been broken down into categories called tiers. There are at least 3 different tiers of traffic, but for our purposes, we are only going to worry about tier 1, and tier 2 traffic. Tier 1 Clicks Tier 1 clicks are considered the very best, and they are also the most expensive. Many solo ad vendors offer options when it comes to buying these type of clicks. You can but 100% tier 1 clicks, or you can buy tier 1 clicks with a minimum, such as 75% minimum tier 1 clicks. As expected, the prices for these packages can vary.

8 There are actually several countries which are considered to be tier 1, but in the world of solo ads, the following countries are referred to as tier 1: United States United Kingdom (England, Scotland, Wales, Northern Ireland) Canada Australia New Zealand Tier 2 & 3 Clicks - Tier 2 countries are considered most other countries from Western Europe (well developed non-english speaking countries), and Tier 3 countries are all the rest. Tier 3 countries represent the lowest quality traffic, and most buyers will want to avoid this traffic altogether. USA Only Clicks As you might have guessed, these are click packages that are 100% from the United States. For example, if you order 100 clicks, then all 100 visitors to your landing page will come from the United States. I know this can sound confusing at first, and can differ from other types of paid traffic sources. However, as it pertains to solo ads, this is generally the law. 8 Since our focus is only solo ads, it's best to adhere to the above guide. My advice is to never purchase any traffic other than tier 1 or tier 2. If we're getting really specific, I would never accept solo ad traffic that is not at least 75% tier 1. If you really want to get the best results, then go with 100% tier 1 traffic. This is not always feasible, and will often depend on the size of your traffic budget and how many clicks you want to purchase. There is, of course, one more option you can pick, and normally these are the most expensive clicks available in the solo industry. Most buyers do not buy these types of click packages until they have become extremely proficient with solo ads and are able to guarantee conversion rates of at least 40% - 50% on all of their solo ad purchases. These are what's known as USA only clicks. This means exactly what it says. These are clicks that are 100% from the United States.

9 9 Some people consider USA only clicks to be the absolute best, and feel that they will get the highest quality subscribers from these clicks. In my own personal experience, I find tier 1 clicks and USA only clicks to be pretty much equal. I don't think it's worth it to pay the sometimes very high prices just to get all USA clicks. Part 1: What You Need The saying it takes money to make money, holds true in the 48-Hour Blueprint just like it holds true in any other business venture. The difference is that starting an online business is something that just about anybody can afford. I started my online business with less than $50, and I'm about to tell you how you can do the same. You'll need to pay for 4 crucial components in order to get started. They're listed below. You'll need other things, too, but I'll show you how to use free tools for that. 1) A Domain Name A domain name is mandatory in order to have a website that you own. You have several options here. I recommend that you pick a.com domain, as they seem to rank better with the search engines and are typically perceived as more trustworthy and professional. The cost for a.com domain is anywhere from $10-$15 per year, depending on who you purchase it from. For your first domain name, I recommend you either get one that matches your personal name or your business name. For instance, my main review blog is cjmollo.com. If you want to start out on the right foot when it comes to branding to your business, you can try to get your name business name, if it's available. If the.com domain you want is already in use or otherwise not available, then you have other options. Also, if you are on a budget, you can pick up a.info domain for around $3 plus any applicable taxes. Understand, though, that the yearly renewal costs for a.info domain are often more expensive than a.com domain. The two best places to purchase your domain from are:

10 10 GoDaddy NameCheap 2) A Web Hosting Account Web hosting is essential because it's where your website files are stored on the Internet. It's also where you set up your WordPress blog and any other kinds of websites you might want to have, such as squeeze pages, sales pages, landing pages, etc. For hosting, I recommend you start out using HostGator. They are inexpensive and quite reliable. They have plans starting as low as $2.75 per month. I recommend you go with the Baby plan. It's perfect for your purposes and has all the features you would need to become a successful Affiliate Marketer. HostGator Web Hosting 3) An Autoresponder Account This is probably the most important tool of all. This is where you are going to store your subscribers and this is how you are going to be able to send them s. This is mandatory because it's what is going to allow you to practically produce income on demand. As far as I'm concerned, there is only one autoresponder you should consider, because they are the absolute best. Their s always end up in the subscriber's inbox, and their customer service and pricing are second to none. The name of this autoresponder company is Aweber. With Aweber, you can get the first month (30 days) for free, and then the cost is $19 per month for up to 500 subscribers. The price increases as you add subscribers, but it's still very reasonable. I have almost 10,000 subscribers on my list, and I only pay $69 per month. When you have a responsive list as big as I do, $69 is a drop in the bucket compared to the monthly revenue that my list produces. Click here to get an Aweber account.

11 11 4) A Click Tracking Account Click tracking is essential when purchasing solo ads. It's the only way for you to know how your squeeze pages are performing, and whether or not you got good results from your solo ad vendor. The most popular click tracker in the industry for tracking solo ad progress is called ClickMagick. ClickMagick does have a slight learning curve, but once you learn how to use it I guarantee you will come to regard it as one of your most important resources. It can tell you everything you need to know about the traffic you purchased, such as the IP address it originates from, what percentage is tier 1, tier 2, or tier 3, how many people subscribed to your list and where they are from, etc. ClickMagick also detects fraudulent clicks, and this level of protection is very important in ensuring that you don't get scammed. ClickMagick is not that hard to set up initially (as you get more proficient you can add more features to your campaigns), and there are loads of detailed tutorials on the site as well as a great support team to assist you with any issues that might arise. The cost for a ClickMagick account is $17 per month, and that allows you to track up to 10,000 clicks per month. In the beginning, you will not get anywhere near 10,000 clicks. Click here to get a ClickMagick account. Part 2: Setting Up Your Solo Funnel Your solo ad funnel is the most important aspect of the 48-Hour Blueprint. The main reason why most people fail with solo ads is because they don't have a very good funnel. In fact, most of the funnels I've seen beginners try and use are downright awful. Contrary to popular belief, a solo ad funnel is not supposed to be complicated. In fact, it's probably one of the easiest funnels you can create. When it comes to putting together an effective funnel, the idea is to keep it simple.

12 12 Before I explain how to set your funnel up, I want to go over a couple of aspects of solo ads which people get all wrong. First and foremost, the primary purpose of a solo ad is to build your list. It's not to make money, affiliate commissions, CPA sales, or any other reason you may have been given in the past. The asset that a good solo ad provides is leads, or subscribers, and NOT sales. That said, it doesn't mean that you should not try and make sales from your solo ads. The idea is to cover the cost of your solo ad and get your subscribers for free. I use a very simple formula to try and cover the cost of my solos, which I will cover later on in this guide. If you follow this formula most times you will cover the cost of your ad buy. However, don't expect it to happen with every solo ad because it won't. NOBODY covers the cost of every solo ad they buy. If they tell you that they do, it's probably a lie. A solo ad funnel consists of 5 major parts. They are: A lead capture, or squeeze page A redirect, or confirmation page An offer, either your own product or one you promote as an affiliate An initial, or welcome from your autoresponder A download, or thank-you page Building Your Funnel Pages First, I'm going to cover the 3 web pages that you need to build to complete your funnel. There are several ways to build web pages. You can use a free web page editor if money is tight. The most popular of these is Kompozer. You will need to download it and install it on your computer. There are several sites where you can download Kompozer. I'll provide you the link I used below. If, for some reason, that link stops working, simply do a Google search for download Kompozer and you will find many others.

13 13 Click here to download Kompozer. In my opinion, the easiest and most affordable way for you to build out your funnel is to install WordPress on your domain. WordPress is very versatile, and you can do practically ANYTHING with it if you have the right themes and plugins installed. The best way for you to create your funnel is to install a WordPress plugin called InstaBuilder. It's a drag and drop page creator with built-in templates that make it incredibly easy to build a perfect solo ad funnel. InstaBuilder is pricy, but there is a workaround. You can have it installed on your WordPress site for only $5 by purchasing a gig from a freelance site called Fiverr. There are several sellers offering this service. I included a link for the one I consider the best below. Click here to get InstaBuilder. If this gig is no longer available, all you have to do is search Fiverr for install InstaBuilder and you will find dozens more to pick from. 1. Your Lead Capture (Squeeze) Page The first step, of course, is to create your lead capture page. This is the page where you will be sending all of the traffic you buy. This page should be VERY SIMPLE. The most effective squeeze pages I've ever used consist of nothing more than a headline and an opt-in form. Here is an example of one of my best performing squeeze pages. It converts at approximately 44%. Simply put, that means that for every 100 solo ad clicks that get sent to that page, 44 people enter their address and become new subscribers to my list.

14 14 As you can plainly see, there's nothing special there. However, it's incredibly effective. These are the kinds of squeeze pages you should be using with solo ads. Now, it's important to point out a few things. First, don't LIE! I actually make that kind of money online. Does that mean that if you aren't making any money online yet you can't create an effective squeeze page? Of course not. There are tons of headlines that you can create that will work well. You just need to be creative. Second, if you promise something on your squeeze page, you need to follow through with that promise. This particular squeeze page gives away an original report that I created where I teach people several ways to build their list and start promoting

15 products. It's loaded with goodies and if people follow the instructions, they can potentially start earning quite a bit of money Your Confirmation/Redirect Page Your confirmation or redirect page is the page that new subscribers are sent to immediately following sign-up. Once a person enters their and clicks the subscribe button, they will automatically be sent to this page. This page is important for a couple of reasons. First, it's your opportunity to thank the person for subscribing to your list. Second, it's where you instruct the subscriber about what's going to happen next. Third, it's where you place your ClickMagick (or whatever link tracker you choose) tracking code. This tracking code is essential to keeping track of your conversions. In other words, it's going to tell you how well your squeeze page is performing. Here's an example of my redirect page: Again, there's nothing special here. It's a simple HTML page that automatically redirects the subscriber to a link of my choice. The link can be changed and also the amount of time it takes before redirecting can be set as well. It's easily edited with a simple text editor like Notepad or a free web page editor like Kompozer.

16 I redirect the subscriber directly to a sales page for a product that I promote as an affiliate. This way, if they decide to make a purchase, I'll make a commission. This money will go toward making up the cost of the solo ad Your Thank-you/Download Page Your download page is pretty much self-explanatory. It's a page that you set up with the download link for whatever it is you are giving away in exchange for a person subscribing to your list. It can be a report, video course, software, etc. Your download page is also an excellent place for you to put banner or links that promote paid products. This is another opportunity for you to make sales that will help to cover the cost of the solo ad. Download pages are easy to create. You can create it using a free web page editor like Kompozer, or you can use a drag and drop page builder like I do. Here's an example of one of my download pages:

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18 18 Again, you'll notice it's simple. It took roughly minutes to build using a free download page builder software that I have. As I discussed earlier, there are banners for affiliate products on the page (they are not in view in the image) that can produce commissions that will help you to make up the cost of your solo ad. Once you have completed building your web pages, you need to set up a new list in your autoresponder in order to be able to acquire and store new leads. This is not difficult, and there should be plenty of tutorials available to you in the help/support area of whichever autoresponder you have chosen. If you don't find what you're looking for there, you can always turn to YouTube. That's where I usually end up! This completes the part of the funnel process as it pertains to building web pages. Now we'll discuss the flow of the funnel and how your autoresponder is incorporated into it.

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20 20 The above illustration depicts the flow of the funnel. This is exactly how your new subscriber will go through it. They'll start by opting in, or subscribing to your list via your squeeze page. Then, they are sent directly to your redirect page. Your redirect page will then send them to your offer. At this point, some people might purchase your offer, and you will make a commission. Most, however, will stop and wait for your welcome to arrive in their inbox. Your autoresponder automatically sends out your welcome to everyone who subscribes. One thing I feel the need to point out to you is that when buying solo ads, you will want to set your list to single opt-in. This simply means that the new subscriber does not have to go into their inbox and confirm their decision to subscribe to your list. Some autoresponders do not allow for this choice initially. They often want to get to know you a little better first. There are also some autoresponders that do not allow single opt-in at all. These would not be a good choice if you plan to build your list with solo ads. If your autoresponder allows for single opt-in, but not right away, you will need to find out how long it will take for the option to be enabled in your account. Also, you should do your research before getting an account with any specific autoresponder. Make sure they have what you want. There are literally dozens of autoresponder companies out there, so make sure you choose one that you are comfortable with and that is geared toward the Internet Marketing/Make Money Online/Biz Opp niche. You'll want an autoresponder that allows for promotion of affiliate products. This is obviously crucial for your success as an Affiliate Marketer. Your Welcome Your welcome is simply that. It welcomes the new subscriber to your list. Your welcome must consist of a few important elements. First and foremost, it's where you are going to put the link to your download page so that your new subscriber can access whatever it is that they signed up to get.

21 21 Next, you should use this to introduce yourself. You don't have to give them your entire life story here. It's important that you don't overwhelm them with information right away. Eight or ten sentences about yourself and your Internet Marketing journey will suffice nicely. You should also include a way for them to contact you directly. Many people are using social media for this. However, you can use your , a contact form from your blog, a link to your support desk (if you have one), or even your Skype ID. No matter which one you decide to use, if someone reaches out to you, make sure to get back to them in a timely fashion! Remember, this is a potential future customer! One of the ways that you are going to stand out from the crowd is to build a relationship with your new subscribers. Let them know that you are more than someone with a Richard Nixon mask sitting in a darkened room behind a computer. Whoa. Wait a minute... That's kind of creepy. Anyway, you get the idea! Once your new subscriber accesses the download page and downloads the material, the solo ad process is complete. However, the relationship building and product promotion process is just beginning. That's a subject for another report, though. Part 3: Your First Solo Ad Well, the time has come. This is the FUN part! It's time to purchase your first solo ad and test out your new funnel. When you are testing out your funnel, you should purchase 100-click solo ads. This is just enough to give you a good idea of how your funnel will perform, and it also gives you an opportunity to feel out the solo ad vendor. Vendors are certainly not created equal, as you'll soon see. Some vendors have incredible traffic, some have mediocre traffic, and some just don't have traffic worth buying. It just so happens that you're in luck, because I'm going to show you the best places to buy solo ads and how to find quality vendors.

22 22 Where Do You Find Good Solo Ads? The short answer is that there are many places to find good solo ad sellers. I'm going to list the places that I recommend you look. These are the places where I have found the best solo ad sellers. These are sellers that have always delivered good traffic, and I've often made sales and been able to recoup my solo ad cost using sellers from these outlets. I'm not the type to badmouth any particular site, so if I have not listed the outlet here, you can just assume that I don't recommend you purchase your solo ads from them. In the next section, I'll tell you where to buy from, and then I will show you how to go about approaching a vendor to inquire about purchasing clicks from them. Facebook Groups The absolute best sellers advertise in Facebook groups geared solely towards solo ads. I am going to list the top 3 groups that you should join. These are where you will find the top sellers in the business. These groups are where buyers, like yourself, leave testimonials about sellers they've purchased from. This is a surefire way to find out about great sellers. Later on, I'll discuss how to research a seller by looking at their testimonials. The very first group is probably the most popular, with almost 40,000 members. Prashant Sharma's Solo Ads Testimonials The second group I recommend is also very active, and also loaded with great sellers. Deepak Kulkarni Solo Ads Testimonials The third group is actually quite special, because this group features testimonials from buyers who have made sales from their solo ads. If they did not make sales, they

23 23 cannot post in this group. Therefore, you are going to find some of the absolute BEST solo ad vendors here! Solo Ad Sales Testimonials Just for good measure, here are a couple of other groups that are quite good. Solo Ads Testimonials Solo Ad Testimonials There are many solo ad groups on Facebook, so don't feel like you have to stick to the 5 I listed. If you want to find more, all you have to do is search for solo ad testimonials on Facebook, and then select the groups link. You will be presented with hundreds of groups to join. Warrior Forum Underground Another place to find quality sellers is in the Warrior Forum Classified section (now called Underground ). You will have to scroll through the threads, but you will be able to find several reliable sellers. Click here to look for solo ad sellers in the Warrior Forum Underground. Solo Ad Marketplaces There are several marketplaces that specialize in solo ads. You can look through all of their sellers and usually you can set up your solo ads quite easily from inside the site. The problem with some of these sites is that they charge a fee for hooking you up with a seller, and if you are looking to get the best price on clicks, these may not be for you. The upside is that most of these sites include a ratings system so that you can see what

24 24 kind of feedback the sellers have gotten from their buyers. Some sites boast that they can also detect and protect you from fraudulent clicks, but in my opinion, they can't. That's just a selling tool. At any rate, I've decided to list the most popular and reliable sites. Clickonomy Solo Ads X SoloChecker Udimi How To Book Your Solo Ad Once you have taken a good look at all of the testimonials and found a vendor that you would like to purchase from, the next step is approaching the vendor and arranging the terms of your solo ad. Speaking of testimonials, here's a typical testimonial from one of the Facebook groups:

25 25 The above testimonial would be one that I consider EXCELLENT! The seller sent 87 more clicks than the buyer paid for. The opt-in, or conversion rate was 61% (meaning that 61 out of every 100 people to visit the buyer's squeeze page subscribed, and the tier 1 click percentage was 99%. Also, the buyer made 12 sales! So, does this mean that you should run off right away and buy from this seller? Well, the answer is no. You're probably a little confused. I just told you what a great testimonial the seller received, and now I'm telling you not to buy from this seller right away. There's a reason for that. Testimonials can be faked. One testimonial is simply NOT ENOUGH to know if this seller is 100% trustworthy. While it appears they are, and my gut is telling me that it's definitely a safe bet, gut instincts are not enough to go on when you are about to spend your hard-earned cash. There's a couple of things you should do before you decide on a seller. First, you should search for more testimonials. Simply enter the seller's name in the group's search box. If a seller has more than 10 positive testimonials and they are all from different people, then that's a good sign that they are reliable. Second, when you contact the seller, don't be afraid to ask questions. Some of the questions you might considering asking the seller are: Where they acquire their leads? Do their solo ads include verified buyers? How many solo ads do they send out in a single day? How many positive testimonials do they have and where can you see them? How long have they been selling solo ads? How big is their list? How many new leads do they add on a daily basis? Once you are confident that you have found a good seller, then, and only then, should you move forward and set up the solo ad. Depending on what outlet you have chosen, the way you arrange for your clicks to be

26 26 delivered will differ slightly. For instance, if you choose to book through a vendor you found in a Facebook group, you will want to friend that person on Facebook and then send them a PM, or private message. Usually, the conversation will go a little something like this: Hello. My name is Chris. I saw your solo ad testimonials and I would like to book a 100-click solo ad. Can you please get back to me with the earliest time you can send it out for me? Thanks! I look forward to working with you. Usually the vendor will respond very quickly, sometimes within minutes. The next step is to arrange for payment. The accepted way for most vendors to accept payment is through PayPal, so you will need to have a PayPal account with enough funding to cover the cost of the solo ad. There are generally 3 ways that the vendor will want to be paid. They may: Send you to a sales page all set up with a payment button where you can go through the checkout process. Send you a PayPal invoice which you can pay using your PayPal account. Provide you with their PayPal address and tell you how much to send them. You will then log into your PayPal account and transfer the money to the address the vendor provided you with. I prefer one of the first two choices. It's better to have a description of what you paid for. If you purchase through the Warrior Forum, the process will be similar to Facebook. Normally, the vendor will provide either an address, Facebook profile link, or a sales page link where you can get in touch with them and book your solo. They may wish to be contacted through the Warrior Forum. This is rare, but if this is the case and you really want to book with them, you will need to have a Warrior Forum account. If you want to book a solo ad from one of the marketplaces, the process is generally very simple. The setup of the solo ad is often automated and doesn't even require you

27 27 to make contact with the vendor. You would be prompted to provide an swipe and link to your squeeze page, and all other arrangements are made right through the site interface. Each site is a little bit different, but they are very easy to figure out. Some sites may even allow you to fund your solo ad using a credit/debit card. Once you have made payment, you will then provide the solo ad vendor with your tracking link. You do not have to use a tracking link, but without one, you will have no idea how your squeeze page performed, and you will have no protection against fraudulent clicks. Once you have completed all of the above, you simply sit back and wait for the vendor to deliver your clicks! How Do You Interpret Your Results? Once your seller has delivered all of your solo ad clicks, he/she will probably contact you and let you know that the solo ad has finished. You'll already have a decent idea of how you did, but your click tracker is where you will find out EXACTLY how you did. Below is a screen shot from a 200-click solo ad that I ordered. It comes from inside my ClickMagick account. These are just some of the statistics that you can get. ClickMagick offers much more, but as I said earlier, you will need to consult their tutorial area to learn exactly how to check the information you want. I'll go over a few important numbers from the image below.

28 28 First, this was a 200-click solo, meaning I purchased 200 clicks. The number in the very first column is 219, meaning that's how many clicks were actually delivered. The number to the right of that is unique clicks, or unique visitors, which was 215. That means I got an over-delivery of 15 clicks. In other words, I got 15 extra clicks. It's always good to get more clicks than you paid for, and most vendors will offer an overdelivery in order to retain your future business. Circled in red, you'll notice the number 143. This is how many new subscribers I got from the 215 unique clicks that were sent to me. This equates to a 66.5% opt-in, or conversion rate. In short, it means that out of every 100 visitors to my squeeze page, 66.5 of them signed up to my list. Anything over 40% is considered average. Anything over 50% is considered above average, and anything over 60% is considered AMAZING! If you direct your gaze to the numbers underneath the bar, you will see some more information. This information is pretty much self-explanatory. You'll want to focus on Tier 1 Clicks. You can see that 87% of the traffic I received came from tier 1 countries. This is also great. Unless you have paid for a certain amount of tier 1 traffic, anything over 75% is considered good. You can also see how many of your clicks came from mobile devices. The bottom line is that this was a VERY successful solo ad for me. I added 143 new subscribers to my list, approximately 87% of which came from Tier 1 countries. I don't recall whether or not I made sales from this solo ad, so I can't tell you what my

29 29 CPL, or cost per lead was. That brings me to the next piece of information that you need to be concerned with. Earlier I told you that the purpose of buying solo ads is to build your list, and that the solo ad itself is NOT an engine for you to try and make a profit on. The profit, or real money, lies in your list. Once you acquire new leads from solo ads, it's up to you to market to them efficiently and turn them into present and future customers. You should always try and cover the cost of your solo ad by making back-end sales, but that is not your main goal. Most people who try solo ads fail because they believe that they need to achieve a positive ROI (return on investment) with every solo ad, or any paid traffic that they buy, for that matter. Solo ads are different in that the aspect of a solo ad which determines it's success is the number of new subscribers, or leads, that you acquired, and the price in which you acquired each lead for. Don't get me wrong. The best outcome, and one you should always strive for, is to make enough money through back-end sales to cover the cost of your solo ad. If you can do this, then you have managed to acquire your leads for free. That's an ideal outcome. If you follow my 48-Hour Blueprint to the letter, you will find that many times you will cover the cost of your solo ad, or you will at least make a sale or two that will lower your CPL (cost per lead) to a very desirable amount. How To Determine Your Cost Per Lead (CPL) Here's an example that will show you how to figure out your cost per lead. Let's say you purchased a 100-click solo ad for $ You got a 42% conversion rate, which equals 42 new leads.

30 30 You promoted a $17 product on the back end that paid you a 60% affiliate commission for each sale made ($10.20 commission per sale). You made 2 sales for a total commission of $ OK, so now we have all of our figures. Let's do the math and find out how much you paid per new list subscriber (lead). Solo Ad = $40 Affiliate Sales = $20.40 Total Cost Of Solo Ad = $ $20.40, or $19.60 As I have done above, you would deduct the affiliate commissions you made ($20.40) from the total cost of the solo ad ($40.00). That leaves you with a total cost of $19.60 for 100 clicks. You got 42 new subscribers from your solo ad, so that means you paid $19.60 for 42 new leads. So, in order to figure out your CPL (cost per lead), you simply divide $19.60 by 42. $19.60 / 42 =.466 You come up with.466 per lead. You slide the decimal point two spaces to the right, and you get 46.6 cents per lead! If you round up, it means you paid $.47, or 47 cents for each new subscriber you added to your list. That would generally be considered a very favorable outcome. If you use other forms of paid advertising like Facebook Ads, Bing Ads, or Google Adwords, I can guarantee that you will pay much more than 47 cents for a single lead in the Internet/Affiliate Marketing niche. Now, in the above example, we did not cover the entire cost of our solo ad. If we were able to make 4 sales instead of just 2, we would have covered our cost completely and

31 gotten those 42 new subscribers for FREE! 31 A Simple Hack To Cover Your Solo Ad Cost As I've explained to you, there is no way to cover the entire cost of your solo ad every time, but, there is a way that you can tip the odds in your favor. The easiest way to do this is to base your potential back-end sales on a simple formula. In order for this to work, you must have a squeeze page that is optimized to convert at 40% or better. Then, you must find a product to promote that pays you a commission that is at least equal to or greater than the amount you paid per 100 solo ad clicks. For example, let's say you buy a 200-click solo ad for $70. That means that you are paying $35 per 100 clicks ($70/2=$35). So what does this really mean in terms of recovering the cost of your solo ad? It means that since you are promoting an offer that pays you a commission of equal to or greater than the cost of 100 clicks, you will need to make TWO SALES to break even and cover the entire cost of your solo ad. The cost of your 200-click solo ad is $70, so that means that the cost per 100 clicks is $35. In short, each sale must pay you at least $35 in affiliate commissions. If your squeeze page converts at 40%, that means you can assume that you will get 40 new subscribers per 100 clicks. Since you bought 200 clicks, that means you should end up with at least 80 new subscribers. That means that 80 people are going to be redirected to your affiliate offer. In order to break even, you need JUST TWO of those 80 people to purchase your back-end offer. Sounds simple. Except it's not. However, like I told you, there are things you can do to tilt the odds in your favor.

32 32 One of the most important things you can do is select the right product to promote on the the back-end. You should base your product selection on two things. The first, of course, is that it pays you a commission of equal to or greater than the cost of 100 clicks. The second is the product's conversion rate, or, how well the product sells. Generally, the higher the conversion rate, the better the product sells. I look for products that convert at 15% or higher. This gives you the best odds of converting at least one sale per 100 solo ad clicks. As I explained above, in order to tilt the odds of covering the cost of your solo ad in your favor, you'll need at least one sale per every 100 clicks. Where To Find Products To Promote? There are generally 3 affiliate networks to find suitable products to promote in the Internet/Affiliate Marketing niche. They are: JVZoo Warrior Plus Clickbank Most of the affiliate networks provide conversion statistics so that you can choose a product based on the parameters you desire. Below is an image from a product listed on Warrior Plus.

33 33 If you look at the number circled in red, that tells you that this product is currently converting at 19%. The numbers underlined in red tell you that it pays affiliate commissions from $8.64 to $ per sale, depending on whether or not a person buys the front end offer or decides to purchase one or more upsells in the product's funnel. It's also important to mention that you need to promote products that the people who subscribe to your list will be interested in. In my experience, products that teach people how they can make money as Internet Marketers are the best ones to promote. You will want to promote products that are generally geared toward Affiliate Marketing in general, and do not delve too far into sub-niches. Products that supply customers with information that they can take action on immediately and get results with are the best to promote and generally convert the best.

34 34 Promoting PPL (Pay Per Lead) Offers To Help Cover Solo Costs While it's very important to have a solid product to promote on the back end of your funnel, there is another way that you can earn revenue from to help you lower your CPL (cost per lead). You can do this by promoting PPL, or pay per lead offers. PPL offers can also be referred to a CPA (cost per action) offers. Usually, a PPL offer will pay you anywhere from $1-$3 just for an address. For example, you send one of your new subscribers to their squeeze page through your affiliate link and that person enters their and subscribes to their offer. You've just made $1-$3! Now, before you get excited at how easy this may sound, there is a downfall. The person you sent to that page has just subscribed to another marketer's list. This means you have just added to your competition for that person's attention. So, you need to weight the pros and cons here. Is it worth sending your new subscriber to another marketer's squeeze page? IMPORTANT: You should NEVER use these offers in your funnel flow. In other words, do not redirect your new subscribers directly to a PPL offer. This is frowned upon by most autoresponder companies, and it could even cause them to close your account. Sending new subscribers from one squeeze directly to another is called using a double squeeze page. As I said, it's not popular with most autoresponder companies and it's also very frustrating for your new subscriber. First impressions are everything, and this does not make a very good first impression. The best way to promote offers like this is to add a link to them on your download page. Another way solo ad buyers utilize these offers is through an exit pop on their squeeze page. I'm sure you're probably familiar with these. When the visitor is about to leave the page or tries to close the browser tab, a small message pops up on their screen and asks them if they'd like to navigate to another page instead of closing their browser tab. Many people will ignore these, but some don't. These have been proven to work when it comes to monetizing what is referred to as exit traffic. Some marketers find them annoying and don't use them, but many do. It's your choice as to

35 35 whether or not you decide to use exit pops on your squeeze pages. There are many places to find PPL offers. You can find them on sites that provide a host of CPA offers such as MaxBounty or Peerfly, and many marketers run their own private PPL programs, such as this one: James Jordan's Pay-Per-Lead Affiliate Program

36 36 In Closing Well, I think that just about covers it. You now have the EXACT blueprint that I have been using for the past 5+ years to land myself on many affiliate leader boards! That said, I want you to know that I am available for any questions you may have. Also, I invite you to sign up for my list and get some basic funnel building software. Click here to get Sales Funnel Ninja software for FREE! I would also like to thank you for taking the time to download and read this PDF, and I sincerely hope you use what you learned! My contact details are below! betonblack28@gmail.com Facebook: Blog Contact: Sincerely, CJ Mollo