The Ultimate Checklist Of A Natural Looking Private Blog Network That Rocks! By Patrick Babakhanian & John Hofmann
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1 Private Blog Network That Rocks! & John Hofmann
2 Legal & Privacy Policy: 2016 PBN Mastery; a division of SERPchampion.com. All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage or retrieval system, without the written permission of the copyright owner. Every precaution has been taken to ensure that the information presented herein is accurate. However, neither the author nor SERPchampion.com/ SERPchampion.com shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the information contained within this work. The information is presented on an as-is basis; there are no guarantees. This is an information product. Everyone is different - we all have different approaches, backgrounds, disciplines and lifestyles, so I cannot guarantee any form of income with this method due to this. The amount of money made depends solely on the individual, therefore no monetary claims will be made. You agree that I am not responsible for your failure or success. You May NOT reprint or resell this material. 2
3 Contents. The Introduction Where To Host Your PBN The Reliable Hosts... 5 Reliable Hosts List... 6 How To Setup Your PBN The Persona... 7 The Transformation The Plugins Domain Buying Checklist
4 The Introduction. Hi there, my name is Patrick and I've been doing SEO for over 3 years now. Aside from running a Local SEO business, I also offer SEO services and SEO training on If you are looking to skip this WHOLE process of getting a good PBN built, then you can click on the links and use my services. Of course, these are services for SEOs that DON'T have time to do the work themselves, because they are too busy focusing on scaling their SEO businesses. This PBN Mastery checklist exists to help you understand quickly how to set up your private blog network and buy the "right" kind of domains on your own. I hope this straight-to-the-point checklist helps you clarify how to setup a quality blog network, so you can start ranking your websites and start ROCKING. I sincerely hope that you enjoy this checklist! Success to You, Patrick Babakhanian Founder of SERPchampion 4
5 Where To Host Your PBN. The Reliable Hosts The most tedious and boring task of setting up your PBN has to be finding the right hosts, setting them up while dealing with technical issues and such. Lesson #1 I will start by saying avoid SEO hosting at all costs. I m talking about every single host provider that advertises as an SEO host provider. The moment you install your domains on an SEO host, you become a target for Google. Period. It goes a bit deeper than that too. Because you can use 2 types of hosts. There are shared and dedicated hosts. Obviously, it means you re either sharing your domains with someone else s domains because they are hosted on the same IP or Name server. Dedicated means that you re the only one using domains on the IP and Name server. Anyway, whenever you park your domains on a shared server from an SEO host, your PBN becomes a ticking time bomb. Don t DO IT. Instead, invest in premium or reliable shared/dedicated hosts that do not advertise themselves as an SEO host. There are thousands, if not millions of legit websites hosted on reliable hosts, so Google would not dare to target their IPs and Nameserver. That s why you should mingle your PBNs with the legit crowd. 5
6 You can also use reseller hosting from legit non-seo host providers, because now you are able to create unique nameservers and IPs with 1 host. Host each PBN on an unique IP as much as possible and you ll erase the risk of getting deindexed by 90% already. There are tons of affordable options around and I ve compiled a list of reliable hosts for you. Reliable Hosts List Bulkbuyhosting Hostgator GoDaddy JustHost HostClear InMotion Hosting IX-Webhosting Bluehost Hawkhost Eleven2 RSHosting StableHost WebhostingBuzz Site5 GreenGreeks A Small Orange HostPapa 6
7 How To Setup Your PBN. The Persona "Behind every great site there's a great WHOIS identity" - some Wise SEO Man Every PBN site has to have a qualified persona behind it. Every one of your PBN sites would appear legit and unique towards Google. Which is a crucial factor, if you want to have a longlasting PBN that ranks your sites for a long time. You're going to start generating persona's within seconds with the fake name generator tool. Step 1 - Go to fakenamegenerator.com and generate your geo- based persona for every one of your PBN sites. 7
8 You're going to need a full name, home address, birthday and cellphone number. However, s should be created separately from the following providers: Hotmail/Outlook, Yahoo, AOL via your own cpanel. Step 2 - Go to Hotmail, Outlook, Yahoo or your cpanel to create a verified account, so you can receive s from your domain registrars to verify ownership. Once you have your persona's setup, it's time to implement the information into your WHOIS details on your domain registrars. I'm going to use the domain registrar GoDaddy as an example, but the steps remain the same with every registrar. I mostly recommend you to setup your s via cpanel and then forward all the s to 1 inbox, so you can easily verify each domain from any domain registrar. Here s how you do it: Go to Accounts 8
9 Create Your New Account Add your forwarder and click Add Forwarder 9
10 Step 3 - Login into your domain registrar, head over to your domain dashboard and select the domain that you want to use as a PBN. Select the Contacts tab, click on Edit All Contacts and fill in your pre- made persona details. Once you have requested a WHOIS change, you'll receive an from your domain registrar to verify the changes you've submitted. Click on the verification button in the and you'll be all set! *It's CRUCIAL to use an account that you can access or else you won't be able to implement your Persona! 10
11 Step 4 - Go to your hosting cpanel, click on Update Contact info, change the account into your Persona's and click on the Save button. 11
12 Step 5 - After you changed your contact , it's time to edit your SOA records. Go to your cpanel, click on Advanced Zone Editor, select your domain name and edit your.mail into your Persona's . If you can't find your SOA records, then your hosting provider and simply request them to change it for you! 12
13 The Transformation Transformation is a process, and as life happens there are tons of ups and downs. It's a journey of discovery Rick Warren Step 6 - Install a CMS like WordPress on your PBN site with your Persona's name and , when installing from QuickInstall or Softaculous. Once you have installed your WordPress, head over to Dashboard and do the following: Go To Settings --> General --> Change WordPress & Site URL to the best possible extension your domain has, in terms of link juice and the best metrics. --> Change Address to your Persona's . Click on Save Changes Go To Settings --> Permalinks --> Under the common settings, you need to click on Post name, so your URL looks clean and well optimized for SEO purposes. Click on Save Changes Go To Users --> Your Profile --> Fill in your Persona's full name and address, so it aligns with your hosting and domain registrar's details. This adjustment alone separates you from a lot of PBNs filled with obvious footprints. Go To Appearance --> Themes --> Add New --> Install a nice-looking WP theme that basically represents a legit business, service or a personal blog. Go To Appearance --> Editor --> Footer.php 13
14 --> Delete the Footer Link (<a href=" in the footer.php file, so you won't have any outbound links with link juice pointing to other websites. This is because you want to keep all the link juice on your PBN site and for your own money sites. The Plugins "I'm going to use all my tools, my God-given ability, and make the best Go To Plugins --> Add New life I can with it" - LeBron James Download one of the following plugins under each category and choose a random plugin for every PBN site. SEO Optimization All In One SEO SEO Yoast Platinum SEO Link Juice Optimization Link Juice Keeper Backlinks Saver 404 Redirection 14
15 Social Integration Acurax social media widget Floating social media icon Shareaholic Jet Pack Contact form Contact form 7 Contact form plugin Spam Protection Anti-spam Anti-spam Bee - WP Spamshield WP Security Wordfence Security Back-up Plugins - Always BACK-UP your PBN sites! Keep Backup Daily! Backup Ready! Backup Simple Backup 15
16 Block bots to hide your PBN from competitors Spyder Spanker Link Privacy Bot Nemesis Privacy Policy/Terms of Service generators Auto Terms of Service and Privacy Policy Policy Generator for AdSense Oik-Privacy-Policy The Content "Traditional marketing talks at people. Content marketing talks with them." - Doug Kessler Go To Pages --> Add New Add Inner pages with content to your PBN sites to make them look like a business site or a legit looking personal blog. Depending on the topic of your PBN site, you should add pages that look real and make sense. For example, a business site will have a Services/About Us pages and a personal blog could have pages with videos and funny stories. 16
17 Examples of inner pages About Us Services FAQ Tips Resources Privacy Policy Terms of Service Events Workshops Stories Portfolio Contact Blog Get Notified Videos Since Google ADORES content-rich websites, it would be smart to feed your PBN sites with unique content varying between 300 and 1000 words. There isn't a standard number of how many words you should use, but the more the merrier. Mix it up between your pages! On-Page SEO Silo I also recommend interlinking from your homepage to other inner pages on your PBN site. For example, you can link out to the about us page from your homepage and then link from your about us to the services page. This creates a stream of link juice flowing through your website, which is great because now you can create decent juicy back links from your inner pages to your money site(s). This is called siloing and not only do you silo your money sites, but you also silo your PBN sites. This doesn't take a lot of work and it's a smart way to leverage MORE from your PBN sites. 17
18 BIG TIP You can also recreate old pages that still have link juice, and by clicking the link below, you'll see how the exact process works. Members Area Video: How To Find Expired Inner Pages On Your Domain (For High PA links) Images When you're adding pages/posts, it would be logical to add niche- related images in your content. Be sure to add your Alt text and use a broad niche related keyword. (Don't use your exact keywords) Domain Buying Checklist By applying the actions I've mentioned above, you will be able to create clean and natural looking PBN sites and potentially avoid Google penalties in the future. But a clean and natural looking PBN starts with having the "right" kind of domains. I'm talking about PBN domains with the following criteria: A GOOD domain - has a brand name (Business name, person's name, unique name) - has a natural anchor text profile (Brand/Domain name, URL, click here, visit site, related keywords) - has back links from TF10+ PA20+ pages - hasn't been spammed by SEO's before - has a clean history Check the history of a domain here 18
19 - Is Indexed in Google A BAD domain - has a keyword-stuffed URL (Example: howtocurebadacne.com, insanity-workout-review.com) - has an over-optimized & unnatural anchor text profile (Most anchors have keyword anchors like "how to cure acne fast" or Chinese words) - has a lot of backlinks from spammy looking blogs - has been dropped at least 2/3 times by previous owners - Is de-indexed in Google Now the following metrics I recommend are guidelines, so that doesn t mean a domain with these metrics is necessarily good. The most important factor of a domain is the quality & quantity of incoming backlinks. 19
20 NOTE: Find a domain with at least 5 to 10 high TF/PA links from reliable websites. You can find this out with tools like MajesticSEO, Ahrefs or Open Site Explorer. Check the image below (Source: MajesticSEO.com) Always make sure to research the sources of your backlinks. Having at least 5 10 high quality links from high authority sources ensures that your potential PBN domain has link juice to move up your websites in the SERPs. SEOs tend to overlook the incoming backlinks tab, which is the most important of it all. 20
21 Don t make the same mistake! Tools to research metrics of a domain MajesticSEO (TF, CF) OpenSiteExplorer (DA, PA, Moz Trust) AHREFS Netpeak Checker (Free Software) SEOquake (Firefox/Chrome Extension) MozBar (Firefox/Chrome Extension) Tools to find domains RegisterCompass (Paid) PR Powershot (Paid) BIG TIP Do NOT rely on good domain metrics, because metrics can mislead you into buying low quality domains! Watch the video below to discover why you can't rely on metrics and how you can avoid buying low quality domains. Bonus Video: Discover Why High Domain Metrics Can Fool You Into Buying Low Quality Domains And Learn How To Avoid It! 21
22 The Done For You Services Do you want to skip this whole process and save yourself time, while focusing on scaling your SEO Business? Well, you can... Below, I've listed the done-for-you services for PBNs, content writing, web 2.0s, DFY money sites and more. DONE FOR YOU Services Buy Researched PBN Domains Click Here PBN Setup (with & without domains) Click Here IFTTT Web 2.0 Network Click Here Done For You Affiliate Websites Click Here Authority Guest Post Service Click Here 22
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