February 2-3, 2017 Sheraton Sand Key Clearwater, Florida

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1 February 2-3, 2017 Sheraton Sand Key Clearwater, Florida In 2017, Idealliance launches a new annual industry summit POSTAL EXCHANGE. POSTAL EXCHANGE will depart from typical conferences no talking heads and death by thousand slides! The Summit will focus on: engaging all partners in the creation, production, and delivery of mail the future and where the industry seeks the US Postal Service to be in 2020 guiding the mail supply chain in a critical year of 2017 for our industry 14 REASONS TO ATTEND 1. Enhance communication and collaboration with the USPS 2. Create best practices for efficiencies and speed information across mail chain 3. Define key challenges impeding efficient mail preparation and delivery 4. Focus on the future, for you, your company, and the future of our industry 5. Learn how 2017 is a turning point for our industry 6. Stay informed on trends impacting your business strategy and the USPS 7. Work with partners upstream and downstream for collaboration 8. Drive new optimization and productivity in mail preparation, acceptance, induction, and delivery 9. Get informed on the current and evolving plans of the USPS 10. Drive an understanding of Total Combined Cost how USPS programs impact the industry 11. Develop a Strategic Vision from the industry s point-of-view 12. Identify how the USPS IT infrastructure helps and hinders our industry 13. Network with peers and experts in the industry address your questions, issues, and applications 14. Being mindful of expense, your fee to attend POSTAL EXCHANGE: Registration fee of only $260 and special hotel room rate of $179 WHO SHOULD ATTEND Executives and professionals across the mail supply chain whose business depends upon a viable and profitable mail supply chain and USPS: Mail service providers mailers and printers, small or large Mail owners catalogers, corporate mailers, direct marketers, and publishers Software providers Consolidators, transportation and logistics companies Equipment suppliers

2 PROGRAM Summit Co-Chairs FEBRUARY 2 7:30-8:30am Continental Breakfast 8:30-9:00am Welcome Setting the Stage: Building an Industry Strategic Vision Here s a 30-minute overview of the Summit to set expectations for the work ahead, in an open forum roundtable process. 1. Looking to 2020 Getting Out of the Day-to-Day & Looking to the Future 2. Making Mail Relevant Predictable, Reliable & Affordable 3. Creating Viable & Profitable Mail Supply Chain Total Combined Costs 4. Driving Mail Supply Chain Optimization Data, Data, Data Presenters & Moderators: 9:00-11:30am with Refreshment Operations Roundtable Isaac Cronkhite, Vice President of Enterprise Analytics, US Postal Service Additional USPS Executives to be named 1. Integration of SV data for USPS 2. Transparency of SV data 3. Flats processing what is the future 4. Service Standards Is it time for change? What is the industry s viewpoint? What does the supply chain need for predictability? 5. Data mining from mail supply chain addressing operational problems 6. Multi-scheme pallets 7. Operations in 2020? What are the key targets for improvement? Aligning USPS and Industry expectations? Bob Schimek, Senior Director of Postal Affairs, Satori Software

3 11:30am-12:30pm Highlights by Idealliance Public Policy Initiatives MailPro Certification Program Idealliance Industry Annual 2017 Mail Industry Survey Idealliance, NAPM, and PostCom Mail Supply Chain Initiative 12:30pm-2:00pm Lunch with Presentation of 2017 Mumma Award Honoree 2:00-3:30pm Acceptance, Induction & Payment Roundtable Pritha Mehra, VP of Payment Technologies & Business Mailing Entry, US Postal Service 1. PostalOne! Is it ready to evolve? Idealliance strategic focus & Status of MTAC WG # Assessment programs Launching and what we ve learned? What is the industry and USPS ROI? 3. Measuring & identifying the right party 4. einduction metrics? 5. Seamless What does it encompass today tomorrow? How will the USPS prove an error? Piece images? New PAF process? 6. VAE-BSA management in PostalOne! industry faces challenges 7. Digitizing Postal Statements 8. The Future of Mail.dat and Mail.XML Paula Stoskopf, Director of Postal & Market Affairs, Fairrington Transportation 3:30-4:00pm Refreshment 4:00-5:30pm The Future of Mail Pricing Roundtable Michael Plunkett, President & CEO, PostCom 1. Incentivizing the right behavior What process steps to incentivize? 2. Future of workshare 3. Cost coverage 4. Simplification vs complexity Angelo Anagnostopoulos,Vice President of Postal Affairs, GrayHair Software 5:30-7:00pm Reception

4 FEBRUARY 3 7:30-8:30am Continental Breakfast 8:30-10:15am Mail Marketing & Pricing Roundtable Steve Monteith, Vice President of Marketing, US Postal Service 1. Standard and Periodical mail price structures Does it support lowest combined costs? 2. Future of Workshare 3. Incentives edoc Submitter, catalog, and others 4. Standard Mail Moving to Marketing Mail 5. Flats/FSS 6. What did you learn from the last rate case? 7. Insights into building the next rate case 8. Ways to better catalog, coalesce, and align industry viewpoints Co-Facilitators: Kurt Ruppel, Director Postal Policy & Marketing Communications, IWCO Direct John Stark, Executive Director, Distribution Operations, PubWorx 10:15-10:45am Refreshment 10:45-12:00noon The Evolution of MTAC Jim Cochrane, CMSO & EVP, US Postal Service, is seeking ideas to improve MTAC. Idealliance plans to prepare a constructive and forward-looking plan to evolve and reform MTAC. Here s a roundtable to assess MTAC, outline industry expectations, and develop ideas to optimize industry problem-solving and program development. Co-Facilitators: 12:00noon-2:00pm Working Lunch Putting it Together: Industry Strategic Vision After 7 ½ hours of intense discussion, a closing roundtable to connect-the-dots and create a vision for the industry and guide collaborative initiatives with the USPS over the next three years. 2:00pm Adjournment

5 REGISTRATION FEE $260 Member/Non-Member HOTEL REGISTRATION Sheraton Sand Key Clearwater, Florida Room Rate: $179 plus 13% tax (Single/Double) Group Code: PA29AB Ask for Room Rate: Idealliance Postal Exchange Meeting 2017 Call: TO REGISTER Online: Call: Wendy wleyes@idealliance.org FOR MORE INFORMATION David Steinhardt dsteinhardt@idealliance.org

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