TEST 3: OPT-OUT NIELSEN

Transcription

1 TEST 3: OPT-OUT NIELSEN This test case is required as part of the certification request form and validates Nielsen s opt-out functionality. TEST 3: PERFORM AND RECORD THE FOLLOWING ACTIONS IN THIS ORDER 1. Find and click the opt-out link on the site or app to opt out of Nielsen tracking 2. Start video player 3. View ad playback 4. Play video content for at least 10 minutes uninterrupted 5. Close video player 6. Find and click the opt-in link on the site or app to start Nielsen tracking 7. Start video 8. View ad playback 9. Play video for at least 10 minutes uninterrupted 10. Close video player KEY DETAILS FOR EACH STEP 1. FIND AND CLICK THE OPT-OUT LINK ON THE SITE OR APP TO OPT OUT OF NIELSEN TRACKING Verify that the current Nielsen Opt-in/Opt-out URL page is displayed properly in a window on the device. After clicking the Nielsen opt-out, one Goodbye call is sent to Nielsen. Once the Goodbye call is sent, no additional network calls should be sent to Nielsen. 2. START VIDEO PLAYER BROWSER When the video starts an Adobe Analytics Content Start call with an Opt-out cookie.if you examine the cookies sent on a request, you will see one named omniture_optout.

2 MOBILE APP In mobile apps, no data is collected after the user has opted out. You should not see any Adobe Analytics or Heartbeat network traffic after opting out of Adobe tracking. 3. VIEW AD PLAYBACK BROWSER When the video ad starts an Adobe Analytics Ad Start call with an Opt-out cookie.if you examine the cookies sent on a request, you will see one named omniture_optout. MOBILE APP In mobile apps, no data is collected after the user has opted out. You should not see any Adobe Analytics or Heartbeat network traffic after opting out of Adobe tracking. 4. PLAY VIDEO CONTENT FOR AT LEAST 10 MINUTES UNINTERRUPTED No Adobe or Nielsen tracking calls should be sent during video playback. 5. CLOSE VIDEO PLAYER No Adobe or Nielsen tracking calls should be sent at video close. 6. FIND AND CLICK THE OPT-IN LINK ON THE SITE OR APP TO START NIELSEN TRACKING Verify that the current Nielsen Opt-in/Opt-out URL page is displayed properly in a window on the device. Click the opt-in option. 7. START VIDEO PLAYER VIDEO START On start of a video player, four key calls are sent: 1. Video analytics start* 2. Heartbeat start* 3. Heartbeat analytics start 4. Nielsen DCR start

3 *Calls contain additional metadata and Nielsen variables. See details below each call. Video Analytics Start Call pev2 a.media.friendlyname ms_s a.media.name a.media.length 120 a.media.playername HTML 5 a.media.view a.contenttype a.nielsen.[] custom.[] a.media.[] true Nielsen fields Custom metadata fields Standard metadata fields Note A: Additional context data variables should be present and contain metadata. See metadata details below. Note B: Length for linear streams should be set to the best estimate for the current show. Standard Metadata in Video Analytics Start Call a.media.show a.media.season 6 a.media.episode Show Title a.media.asset_id a.media.genre comedy a.media.first_air_date a.media.rating a.media.originator a.media.network a.media.ad_load 1 a.media.mvpd a.media.authorized a.media.feed a.media.stream_format 0 TV-14 production house network mvpd unlocked no feed

4 Nielsen Metadata in Video Analytics Start Call a.nielsen.appid a.nielsen.clientid a.nielsen.vcid a.nielsen.program a.nielsen.sega a.nielsen.admodel 2 a.nielsen.accmethod 0 a.nielsen.ctype abc-123 us c01 Show VIDEO Note A: See Nielsen TCR metadata info here: Video Metadata in Video Analytics Start Call custom.metadataa custom.metadatab Heartbeat Start Call l:event:playhead 0 l:event:duration 4 l:asset:name start l:asset:video_id l:asset:length 120 s:meta:a.nielsen.[] s:meta:custom.[] s:meta:a.media.[] main Nielsen fields Custom metadata fields Standard metadata fields Note A: Additional context data variables should be present and contain metadata. See metadata details below. Note B: Playhead position for linear streams on video start should be set to the seconds elapsed since the start of the current show, not 0.

5 Standard Metadata in Video Heartbeat Start Call s:meta:a.media.show Show s:meta:a.media.season 6 s:meta:a.media.episode s:meta:a.media.asset_id s:meta:a.media.genre comedy s:meta:a.media.first_air_date s:meta:a.media.rating TV-14 s:meta:a.media.originator production house s:meta:a.media.network network s:meta:a.media.ad_load 1 s:meta:a.media.mvpd mvpd s:meta:a.media.authorized unlocked s:meta:a.media.feed no feed s:meta:a.media.stream_format 0 Nielsen Metadata in Video Heartbeat Start Call s:meta:a.nielsen.appid abc-123 s:meta:a.nielsen.clientid us s:meta:a.nielsen.vcid c01 s:meta:a.nielsen.program Show s:meta:a.nielsen.sega s:meta:a.nielsen.admodel 2 s:meta:a.nielsen.accmethod 0 s:meta:a.nielsen.ctype VIDEO Video Metadata in Video Heartbeat Start Call s:meta:custom.metadata s:meta:custom.metadata Heartbeat Analytics Start Call aa_start

6 l:event:playhead 0 l:event:duration 4 l:asset:name l:asset:video_id l:asset:length 120 main Note A: This call indicates that the heartbeat library has requested that an analytics pev2=ms_s call be sent to the analytics server. Note B: This call does not contain custom metadata. Nielsen Start Call st tl dcr sd 120 ai ad 0 ci asn c6 c13 am 0 c27 at Provided by Nielsen defchnasset vc,c01 asid,abc-123 cln,0 view Note A: Values in this call should align with Heartbeat and Video Analytics data. 8. VIEW AD PLAYBACK AD START On start of a video ad, four key calls are sent: 1. Video ad analytics start* 2. Heartbeat ad start* 3. Heartbeat ad analytics start 4. Nielsen DCR ad start *Calls contain additional metadata and Nielsen variables. See details below each call

7 Video Analytics Ad Start Call pev2 msa_s a.media.name a.media.ad.name 9378 a.media.ad.friendlyname a.media.ad.podfriendlyname a.media.ad.length 15 Video_VPAID_DFA preroll a.media.ad.playername HTML 5 a.media.ad.pod a.media.ad.podposition 1 a.media.ad.podsecond 0.0 a.media.ad.view a.nielsen.[] custom.[] a.media.[] c27aaf3ff8224bb6b9ebfe1b2e79073d_1 True Nielsen fields Metadata fields Standard metadata fields Note A: Additional context data variables should be present and contain metadata. See metadata details below. Standard Metadata in Video Ad Analytics Start Call a.media.show a.media.season 6 a.media.episode Show Episode a.media.asset_id a.media.genre comedy a.media.first_air_date a.media.rating a.media.originator a.media.network a.media.ad_load 1 a.media.mvpd a.media.authorized a.media.feed a.media.stream_format 0 TV-14 Production house network mvpd unlocked no feed

8 Nielsen Metadata in Video Ad Analytics Start Call a.nielsen.appid abc-123 a.nielsen.clientid us a.nielsen.vcid c01 a.nielsen.program Show a.nielsen.sega a.nielsen.admodel 2 a.nielsen.accmethod 0 a.nielsen.ctype VIDEO Video Metadata in Video Ad Analytics Start Call custom.metdata custom.metdata Heartbeat Ad Start Call l:event:playhead 0 l:event:duration 0 start l:asset:ad_id 9378 l:asset:length 15 s:meta:a.nielsen.[] s:meta:custom.[] s:meta:a.media.[] ad Nielsen fields Custom metadata fields Standard metadata fields Note A: Additional context data variables should be present and contain metadata. See metadata details below. Note B: Ad length may be set to -1 if not available on ad start. Standard Metadata in Video Ad Heartbeat Start Call s:meta:a.media.show s:meta:a.media.season 6 Show

9 s:meta:a.media.episode Episode s:meta:a.media.asset_id s:meta:a.media.genre comedy s:meta:a.media.first_air_date s:meta:a.media.rating TV-14 s:meta:a.media.originator Production house s:meta:a.media.network Network s:meta:a.media.ad_load 1 s:meta:a.media.mvpd mvpd s:meta:a.media.authorized unlocked s:meta:a.media.feed no feed s:meta:a.media.stream_format 0 Nielsen Metadata in Video Ad Heartbeat Start Call s:meta:a.nielsen.appid abc-123 s:meta:a.nielsen.clientid us s:meta:a.nielsen.vcid c01 s:meta:a.nielsen.program Show s:meta:a.nielsen.sega s:meta:a.nielsen.admodel 2 s:meta:a.nielsen.accmethod 0 s:meta:a.nielsen.ctype VIDEO Video Metadata in Video Ad Heartbeat Start Call s:meta:custom.metadata s:meta:custom.metadata Heartbeat Analytics Ad Start Call aa_ad_start l:event:playhead 0 l:event:duration 0 l:asset:ad_id 9378 l:asset:ad_length 15

10 ad Note A: This call indicates that the heartbeat library has requested that an analytics pev2=msa_s call be sent to the analytics server. Note B: This call does not contain custom metadata. AD PLAY During ad content playback, Heartbeat calls are sent to the Heartbeat server every ten seconds. Heartbeat Ad Play Call play l:event:playhead 15 l:event:duration 0 l:asset:ad_id 9378 l:asset:ad_length 15 ad AD COMPLETE At the 100% point on a video ad a Heartbeat complete call will be sent. Heartbeat Ad Complete Call complete l:event:playhead 15 l:event:duration 0 l:asset:ad_id 9378 l:asset:ad_length 15 ad 9. PLAY MAIN CONTENT VIDEO FOR AT LEAST 10 MINUTES UNINTERRUPTED CONTENT PLAY During regular main content playback, Heartbeat calls are sent to the Heartbeat server every ten seconds. Nielsen calls are sent to the Nielsen server every five minutes.

11 Heartbeat Play Call play l:event:playhead 29 l:event:duration l:asset:name l:asset:video_id l:asset:length 120 main Note A: The playhead position should increment by 10 with every play call Note B: The l:event:duration represents the number of milliseconds since the last tracking call and should be roughly the same on each 10 second call. Nielsen Play Call st tl dcr sd 120 ai ad 0 ci asn c6 c13 c27 at us defchnasset vc,c01 asid,abc-123 cln,120 timer Note A: Values in this call should align with Heartbeat and Video Analytics data. 10. CLOSE VIDEO PLAYER No additional tracking calls should fire after video player is closed.