Bedford / St.Martin s

Transcription

1 Bedford / St.Martin s Media & Culture Infographics July Jay Street Suite 828 Brooklyn New York USA T F New York / Hamburg / London

2 Project Purpose Bedford is looking to redesign two pieces of their current textbook Media & Culture ; five chapter-opening infographics, and several single-page inserts that will be new to the next edition, pointing readers to other sections of the book. The intention of the projects will be to thread together multiple topics, allowing students to correlate how different aspects of media are connected. Page 2

3 Design Objectives Easy to Comprehend Displaying highly complex information means that visuals must be easy to understand, and easy to connect with. The new model should be communicated in a clear, strong, and visual voice. Contemporary When designing for content where trends are constantly changing, the structure should be approached with a smart, precise concept that allows the message to be easily received and remain relevant to the data. Distinct Relationships The infographic should engage students through an inspiring and accessible design solution. Incorporating the concept of a circular, interconnected methodology creates a greater understanding of the whole system. Page 3

4 Easy to Comprehend Design Inspiration Page 4

5 Contemporary Design Inspiration Page 5

6 Distinct Relationships Design Inspiration Page 6

7 Icons Page 7

8 DESIGN DIRECTION 01 Example Reference How are smartphones being used? TEXT MESSAGE TAKE PICTURES 84% INTERNET 80% SEND 76% E MAIL 69% DOWNLOAD APPS GAMES MUSIC RECORD VIDEOS SOCIAL NETWORK 54% WATCH A VIDEO 45% POST 37% ONLINE BANKING 15% TWITTER 13% VIDEO CALL/CHAT Apple and Android smartphones hit the market Mark Zuckerberg Facebook opens Netflix offers unlimited Facebook to all, and digital streaming to Twitter is born subscribers Social gaming explodes with Social gaming explodes when Amazon FarmVille s release World of Warcraft is released on Facebook online as massively multiplayer the Kindle online role-playing game Apple Apple s Siri, Apple s voice The itunes Store YouTube AppStore the ipad recognition begins selling starts opens assistant, is born music broadcasting on the iphone 4S Do you own a smartphone or tablet? If so, consider how much time you spend using it, and what you use it for. Smartphones and tablets allow us to consume almost all forms of media in one place, anywhere there s an lnternet or data connection. What are some possible drawbacks to this? See Notes for list of sources. Page 8

9 DESIGN DIRECTION 02 Example Reference How are smartphones being used? TEXT MESSAGE TAKE PICTURES 84% INTERNET 80% SEND 76% E MAIL 69% DOWNLOAD APPS GAMES MUSIC RECORD VIDEOS SOCIAL NETWORK 54% WATCH A VIDEO 45% POST 37% ONLINE BANKING 15% TWITTER 13% VIDEO CALL/CHAT Apple and Android smartphones hit the market Mark Zuckerberg Facebook opens Netflix offers unlimited Facebook to all, and digital streaming to Twitter is born subscribers Social gaming explodes with Social gaming explodes when Amazon FarmVille s release World of Warcraft is released on Facebook online as massively multiplayer the Kindle online role-playing game Apple Apple s Siri, Apple s voice The itunes Store YouTube AppStore the ipad recognition begins selling starts opens assistant, is born music broadcasting on the iphone 4S Do you own a smartphone or tablet? If so, consider how much time you spend using it, and what you use it for. Smartphones and tablets allow us to consume almost all forms of media in one place, anywhere there s an lnternet or data connection. What are some possible drawbacks to this? See Notes for list of sources. Page 9

10 DESIGN DIRECTION 03 Example Reference How are smartphones being used? TEXT MESSAGE TAKE PICTURES 84% INTERNET 80% SEND 76% E MAIL 69% DOWNLOAD APPS GAMES MUSIC RECORD VIDEOS SOCIAL NETWORK 54% WATCH A VIDEO 45% POST 37% ONLINE BANKING 15% TWITTER 13% VIDEO CALL/CHAT Apple and Android smartphones hit the market Mark Zuckerberg Facebook opens Netflix offers unlimited Facebook to all, and digital streaming to Twitter is born subscribers Social gaming explodes with Social gaming explodes when Amazon FarmVille s release World of Warcraft is released on Facebook online as massively multiplayer the Kindle online role-playing game Apple Apple s Siri, Apple s voice The itunes Store YouTube AppStore the ipad recognition begins selling starts opens assistant, is born music broadcasting on the iphone 4S Do you own a smartphone or tablet? If so, consider how much time you spend using it, and what you use it for. Smartphones and tablets allow us to consume almost all forms of media in one place, anywhere there s an lnternet or data connection. What are some possible drawbacks to this? See Notes for list of sources. Page 10

11 DESIGN DIRECTION 04 Example Reference How are smartphones being used? TEXT MESSAGE TAKE PICTURES 84% INTERNET 80% SEND 76% E MAIL 69% DOWNLOAD APPS GAMES MUSIC RECORD VIDEOS SOCIAL NETWORK 54% WATCH A VIDEO 45% POST 37% ONLINE BANKING 15% TWITTER 13% VIDEO CALL/CHAT Apple and Android smartphones hit the market Mark Zuckerberg Facebook opens Netflix offers unlimited Facebook to all, and digital streaming to Twitter is born subscribers Social gaming explodes with Social gaming explodes when Amazon FarmVille s release World of Warcraft is released on Facebook online as massively multiplayer the Kindle online role-playing game Apple Apple s Siri, Apple s voice The itunes Store YouTube AppStore the ipad recognition begins selling starts opens assistant, is born music broadcasting on the iphone 4S Do you own a smartphone or tablet? If so, consider how much time you spend using it, and what you use it for. Smartphones and tablets allow us to consume almost all forms of media in one place, anywhere there s an lnternet or data connection. What are some possible drawbacks to this? See Notes for list of sources. Page 11

12 Thank you. 20 Jay Street Suite 828 Brooklyn New York USA T F New York / Hamburg / London