Ivor%Ambrose,%ENAT% 14/%4/%2016% Smart Information Tools for Businesses and Visitors in the Accessible Tourism Space

Transcription

1 Ivor%Ambrose,%ENAT% Smart Information Tools for Businesses and Visitors in the Accessible Tourism Space Ivor Ambrose Managing Director, ENAT Co-Authors: Katerina Papamichail (ENAT), Angelika Hild and Spyros Michailidis (EWORX S.A.) Athens, 14 April Short Stories 1. Pantou.org: EU Accessible Tourism Directory 2. New Media: Making Museums Accessible for All 3. Mobile Apps for Accessible Tourism 1%

2 Ivor%Ambrose,%ENAT% 1. Pantou.org: EU Accessible Tourism Directory %% The Visitor Journey % % Suppliers% Suppliers% Suppliers% Suppliers% Suppliers% Suppliers% 2%

3 Ivor%Ambrose,%ENAT% %% The Chain of Accessibility % % From arrival to departure, the visitor must be guaranteed an unbroken «chain of accessibility» arrival& local& transport& eat,&sleep& Health&treatments& visit&a2rac3ons& departure& %% The Chain of Accessibility % % If just one link in the chain is broken (inaccessible) the trip will be spoiled... arrival& local& transport& eat,&sleep& Health&treatments& visit&a2rac3ons& departure& 3%

4 Ivor%Ambrose,%ENAT% Background People want to travel - To experience the world - To enjoy all kinds of activities and new places - Frequently they travel to find health and wellnesspromoting environments, treatments, foods and mental balance - Regardless of their age, disability or health condition Background When you need good accessibility where do you look? Visitors choices are limited by a lack of - Accessible infrastructure, - Accessible transport and - Accessible services But most of all by: lack of reliable information! 4%

5 Ivor%Ambrose,%ENAT% The European Accessible Tourism Directory Pantou is the Greek word for "everywhere Identifies all kinds of suppliers who provide accessible tourism services Suppliers located in Europe or outside Europe if they are inbound tour operators or travel agents The accessibility of the supplier s service(s) is audited either by:! An international / national / regional Accessibility Information Scheme (AIS), or by! A Pantou Access Statement, provided by the supplier (selfassessment) 5%

6 Ivor%Ambrose,%ENAT% The European Accessible Tourism Directory Funded by European Commission Supports Tourism SMEs Includes over 70 types of services, e.g. cultural heritage, accommodation, equipment suppliers, tourist guides Covers ALL customer types and access needs Over 550 suppliers already registered Free of charge Search is at the heart of Pantou 6%

7 Ivor%Ambrose,%ENAT% Pantou Supplier Profile (Webpage) - Name, - Location, - Service description - Customer groups - Service info - Accessibility info - Contact details - Social sharing 7%

8 Ivor%Ambrose,%ENAT% Access Statement Using self-assessment template & guidelines Suppliers who are not members of an Accessibility Information Scheme must fill in an Access Statement Providing objective information about the access conditions and services at the venue The Pantou Team checks the Access Statement and may request additional information before it is published on the Supplier s Pantou Profile. In a nutshell Over 550 registered accessible tourism suppliers Over 70 types of Tourism Services on offer Catering for 14 types of Customer Access Needs Over 30 Accessibility Information Schemes provide venue access data Example: Health and Wellness Tourism! Over 60 European suppliers in Health and Wellness sector! 48 Accessible spas and wellness hotels/resorts! 66 Equipment, Medical and Technical Aids suppliers! 18 Suppliers of Kidney Dialysis! 43 Suppliers of Therapeutic Services % 8%

9 Ivor%Ambrose,%ENAT% Provides a standardised system for promoting and marketing accessible tourism services Customers can find accessible tourism suppliers across the whole of Europe on one website. Connects visitors and suppliers, stimulating business growth and development Allows suppliers to develop new business supply chains, collaborating to create accessible tourist destinations and itineraries. && 2. New Media: Making Museums Accessible for All 9%

10 Ivor%Ambrose,%ENAT% Smart Technologies in Tourism: Extending museum experiences to a wider audience Touching Paintings at the Prado Some museums and galleries have touchfriendly exhibits that allows blind visitors to experience sculptural works with their hands. The Prado s initiative is unique in that it applies 3D printing techniques to reproductions of painted, i.e. flat works of art. Pablo Blazquez Dominguez/Getty Images 10%

11 Ivor%Ambrose,%ENAT% Touching Paintings at the Prado A blind person uses her hands to feel a copy of El Greco's "The gentleman with his hand on his chest" at The Prado Museum in Madrid, Spain, Feb. 10, % Pablo Blazquez Dominguez/Getty Images Touching Paintings at the Prado 'Hoy toca el Prado' (Touch The Prado) allows blind or vision-impaired visitors to explore copies of six masterworks with their hands. Pablo Blazquez Dominguez/Getty Images 11%

12 Ivor%Ambrose,%ENAT% Touching Paintings at the Prado The copies were created using a technique called Didu which provides texture and volume to the paintings. Pablo Blazquez Dominguez/Getty Images Touching Paintings at the Prado A blind person feels a copy of "Don't touch me" (Noli me tangere) by Antonio da Correggio at The Prado Museum in Madrid, Spain, Feb. 10, Pablo Blazquez Dominguez/Getty Images 12%

13 Ivor%Ambrose,%ENAT% Touching Paintings at the Prado A blind person feels a copy of Goya's "The Parasol" at The Prado Museum in Madrid, Spain, Feb. 10, Pablo Blazquez Dominguez/Getty Images Gallerie dell'accademia in Venice Guided Theme Tours with Multimedia 13%

14 Ivor%Ambrose,%ENAT% Gallerie dell'accademia in Venice Guided Theme Tours with Multimedia Guided theme tours, featuring various levels of detail and making the visit suitable for all visitors. Venice, Italy 8 May 2015 ETT Solutions, Genoa / Samsung Gallerie dell'accademia in Venice Guided Theme Tours with Multimedia Six 32-inch touch-monitors welcome visitors at the entrance, giving information on the set up of the five new rooms. ETT Solutions, Genoa / Samsung 14%

15 Ivor%Ambrose,%ENAT% Gallerie dell'accademia in Venice Guided Theme Tours with Multimedia After touching the screen, the voice of the director, James Ivory, welcomes visitors with an introduction. ETT Solutions, Genoa / Samsung Gallerie dell'accademia in Venice Guided Theme Tours with Multimedia Visitors may then see indepth information on the exhibits in the five new rooms, designed by architect Tobia Scarpa. ETT Solutions, Genoa / Samsung 15%

16 Ivor%Ambrose,%ENAT% Gallerie dell'accademia in Venice Guided Theme Tours with Multimedia Touch monitors help visitors understand the theme of the room and the individual works it hosts. Several languages are available. ETT Solutions, Genoa / Samsung Gallerie dell'accademia in Venice Guided Theme Tours with Multimedia A beacon technology system with Bluetooth transmitters communicates directly with the exhibition app installed on smartphones and tablets ETT Solutions, Genoa / Samsung 16%

17 Ivor%Ambrose,%ENAT% Gallerie dell'accademia in Venice Guided Theme Tours with Multimedia A beacon technology system with Bluetooth transmitters communicates directly with the exhibition app installed on smartphones and tablets ETT Solutions, Genoa / Samsung Gallerie dell'accademia in Venice Guided Theme Tours with Multimedia The mobile application is designed for children from 5 to 10 and for young people from 10 to 16 and includes games and puzzles. ETT Solutions, Genoa / Samsung 17%

18 Ivor%Ambrose,%ENAT% The version for adults version has in-depth information and Augmented Reality showing what emerged during restoration work. ETT Solutions, Genoa / Samsung 3. Mobile Apps for Accessible Tourism 18%

19 Ivor%Ambrose,%ENAT% AppsMapper Location aware discovery of mobile applications Pantou Listed ICT Service Provider AppsMapper for Android Shown on Pantou.org * Find best apps for cities and regions * List of Accessible Tourism apps * List of Gluten-Free apps * Automatic detection of apps for your current location * Keyword search * Discover apps for your next trip %

20 Ivor%Ambrose,%ENAT% AppsMapper How mobile applications help people with disabilities Discover points of interest for disabled persons Information adapted for persons with visual or hearing impairments Text to speech communication, and vice versa Challenge: Discover mobile apps for accessible tourism at the right time, at the right location to a person who needs it! 20%

21 Ivor%Ambrose,%ENAT% Tourism Apps for Major European Cities - and Accessible Tourism Apps (ios) The table shows the total number of ios apps available for cities The number of Accessible Tourism mobile apps include dedicated apps for city and country City Total Accessible.Tourism Gluten4Free.Tourism!London! !Paris! !Rome! !Berlin! !Milan! !Barcelona! !Amsterdam! !Munich! !Madrid! !Palma! !Venice! !Manchester! !Florence! !Dublin! !Luxembourg! !Frankfurt! !Hamburg! !Vienna! !Bangkok! !Birmingham! Examples of Accessible Tourism Apps Colourblind Tube Map - London underground mapfor easier viewing by people with all forms of colourblindness, and other vision impairments Languages: English only Apps helps to find accessible places of Palma de Mallorca. Languages: English, Spanish Gluten Free Registry is the leading curated database of gluten-free friendly restaurants, coffee houses, grocers, caterers Languages: English only Challenge: Apps for tourists should support at least most popular languages, otherwise such apps are useless for tourists who don t understand supported languages 21%

22 Ivor%Ambrose,%ENAT% Mobile Apps: A Call for Action Mobile apps become the important tool to get information while en-route Mobile apps is not the mainstream of accessible tourism, they may become another helpful tool for tourists with disabilities Mobile apps should be built for people with access needs in terms of functionality Should provide useful information for tourists with specific disabilities and health/access conditions The number of supported languages should be as big as possible Accessible Tourism creates new challenges and new opportunities for apps developers. Thankyou Web: enat@accessibletourism.org 22%