FEEDING THE PLANET, ENERGY FOR LIFE
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1 Nicola Sciumè, Digital Site Service Manager FEEDING THE PLANET, ENERGY FOR LIFE Milano,
2 When 1 May 31 Oct 2015 Visitors 20 million Theme Feeding the Planet, Energy for Life Participants 136 Countries + 10 International Organizations Digital EXPO Millions of users through digital Expo 2015
3 The Exposition Site The World Avenue (Decumanus) hosts all the Country pavilions, thematic clusters and open spaces for cultural events and entertainment
4 The Digital Smart City Expo Layer 5 Services Layer 4 Edutainment Layer 3 Safety & Security The Digital Smart City is build up with 5 technological and service Expo layers Layer 2 ICT Layer 1 Energy & infrastructure
5 Digital Smart City Energy & Infrastructure. Layer 1 Layer 5 Services Layer 4 Edutainment Smart Grid Smart Metering Smart Lightning Electric Car Charging Points Layer 3 Safety & Security Layer 2 ICT Layer 1 Energy & infrastructure
6 Digital Smart City ICT. Layer 2 Layer 5 Services Layer 4 Edutainment Layer 3 Safety & Security Telecommunication Network Mobile & WiFi coverage Value Added Services Cloud Data Centre IT infrastructure Satellite Services Layer 2 ICT Layer 1 Energy & infrastructure
7 Digital Smart City Safety & Security. Layer 3 Layer 5 Services Layer 4 Edutainment Layer 3 Safety & Security Video-surveillance Security Sensors Network TETRA Coverage Security IP Network Access Gateway Main Operation Centre Security SW (Flow Man.) Layer 2 ICT Layer 1 Energy & infrastructure
8 Digital Smart City Edutainment. Layer 4 Layer 5 Services Layer 4 Edutainment Layer 3 Safety & Security Digital Signage Interactive totem E-Wall Visit Planning Tool Mobile Digital Guide Smart Electronic Ticket Layer 2 ICT Layer 1 Energy & infrastructure
9 Digital Smart City Services. Layer 5 Layer 5 Services Layer 4 Edutainment Layer 3 Safety & Security Electronic Payments ATMs Electric people Mover Solution for Disable People E-Health Layer 2 ICT Layer 1 Energy & infrastructure
10 Partner Contribution to the Digital Smart City The portfolio of technology partner to build the Digital Smart City Expo is now accomplished. Layer 5 Services Layer 4 Edutainment Layer 3 Safety & Security Layer 2 ICT Layer 1 Energy & infrastructure
11 The visitor experience
12 Expo 2015 Digital Strategy A core component of Expo 2015 Strategy to attract visitors and contribute to the success of the event. In site Experience: The Digital Smart City On Line Experience: The Digital Expo
13 The Digital Expo WEB Portal A new Web Portal Experience Mobile Application Dedicated Mobile Applications to engage visitors Social Community Engage Expo 2015 Ambassadors On-site Digital Engaging visitors through physical touchpoints Digital Marketing Outbound Digital Marketing with video, search, display E-Commerce Attractive offering of Tickets, and Bundles CRM Targeted Marketing Campaign Contest & Gaming Dedicated Contest to promote Expo
14 Ecosystem Services City Integration Touristic Offer supported by a dedicate Expo Ecosystem (E015) available in the area of Milano (OpenWiFi, Infopoint in Digital Areas, integrated MOC) integrating Expo event with the off site touristic offering Integration of the Smart City A comprehensive set of smart services available in the area of Milano to guarantee a consistent visitor experience
15 Isole Digitali (Comune di Milano) Electric Car Sharing WiFi Device charging Infomobility services Smart Lighting Smart Camera Electric Car Charging NFC. 15 Islands launched Interactive Totem
16 The Digital Ecosystem E015 Without E015 With E015 Ecosystem Application Application Application Application Application Application Application Application Expo 2015 SDP Company 1 Company 2 Company 3 Company 4 Company 1 Company 2 Company 3 Company 4 Service and technological model is vertical WITHOUT SHARING AND INTEGRATION Technical platform to allow INTERCONNECTION, INTEROPERABILITY AND SHARING of service applications among many players
17 EC3 EXPO COMMAND&CONTROL CENTRE The heart of the event to ensure Participants and Visitors a unified coordination Control Room for Technology Service Support and Security Situation Room Public Authorities Emergency Room Participants Service Center Suppliers Remote Help Desk Participants by Web Field Operations Teams TETRA NET WALKIE TALKIES and SMS to be in connection with Field Operations Teams MANAGEMENT OF THE REQUEST AND NOTIFICATION SYSTEM (Event log-book) PUBLIC AUTHORITIES EMERGENCY ROOM Law enforcement Prefecture Fire Brigade Civil Protection Local public transport authorities First Aid Regione Provincia Comune O&M TECHNOLOGY SERVICES SUPPORT (TSS) & SECURITY Telecom Italia Accenture Came Enel Cisco Selex Banca Intesa Samsung Eutelsat SERVICE SUPPLIERS SITUATION ROOM Food&Beverage Logistics People mobility Maintenance Waste management Fiat Coop
18 expo2015.org
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