Confirming its role as Italy s leading exhibition dedicated to security and fire prevention. 333 exhibitor companies

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2 Confirming its role as Italy s leading exhibition dedicated to security and fire prevention 333 exhibitor companies 18,955 professionals over the three-day event 2015 Edition Highlights 2

3 DESIGNERS & CONTRACTORS 5% VISITORS in 2015: BUSINESS ACTIVITY AUTHORITIES & ASSOCIATIONS 2% INFRASTRUCTURE FOR TRANSPORT 1% SERVICES COMPANIES 11% LAW ENFORCEMENT PUBLIC AGENCIES ADMINISTRATION 1% 2% OTHER 5% MANUFACTURERS 16% RETAILERS, WHOLESALERS, DISTRIBUTORS 20% INSTALLERS & SYSTEMS INTEGRATORS 37% 3

4 VISITORS in 2015: JOB POSITION 44,61% 11,93% 7,16% 6,07% 5,76% 4,31% 3,28% 2,90% 2,34% 2,26%1,95% 1,20% 1,02% 0,92% 0,92% 0,87%0,54% 0,54% 0,48% 0,54% 0,31%0,09% 4

5 VISITORS in 2015: INCOMING SOUTH 9.57% NORTH CENTER 17.07% CENTER SOUTH NORTH 73.37% ASIA % AFRICA 7.60 % EUROPE AMERICA ASIA AFRICA AMERICA 2.03 % EUROPE % 5

6 BUYERS in 2015: FACTS AND FIGURES 130 hosted top buyers* Over 1,000 meetings during the Fair, to the satisfaction of both parties *From: Algeria, Belgium, Belarus, Bosnia, Brazil, Bulgaria, Croatia, Czech Republic, Egypt, France, Georgia, Greece, Israel, Kazakhstan, Morocco, Norway, Poland, Portugal, Russia, Saudi Arabia, Serbia, Slovenia, South Africa, Spain, Sweden, Tunisia, Turkey, United Arab Emirates and the United Kingdom 6

7 International Media Partners France Germany Spain Switzerland UK 7

8 Balkans Greece Poland Romania Hungary Israel South Africa Middle East India 8

9 Italy 9

10 2017 EDITION 10

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12 Held every other odd-numbered year the only security-specific specific event in Europe in the second-half of the year Increasingly representative, developing new market sectors and consolidating existing sectors of video surveillance, access control, fire, cyber security, IoT, drones and home automation 12

13 KEYWORDS FROM PRODUCTS TO SOLUTIONS: Full overview of integrated technologies thanks to top Italian and international manufacturers Special initiatives dedicated to vertical solutions INTERNATIONALIZATION: Greater investment in communication and direct marketing on profiles of interest Increase in the network of agents working to recruit exhibitors and buyers (European area, North Africa, Balkans, the Far East) 200 hosted top buyers EMP (Expo Matching Program): fostering contact between companies keen on expanding their business and buyers Media partnerships with top international publishers 13

14 NEW SECTORS Exhibition-related initiatives to provide a voice and space to the latest new developments in select sectors of the security and fire prevention market: IoT CYBER SECURITY FIRE EXTINGUISHING DRONES BUILDING AUTOMATION 14

15 INCOMING PROJECT 200 HOSTED BUYERS FROM THE FOLLOWING AREAS: EUROPE (EU and non EU) BALKANS MAGHREB MEDITERRANEAN BASIN MIDDLE EAST OTHER NATIONS: SOUTH AFRICA, RUSSIA, GEORGIA, KAZAKHSTAN 15

16 INCOMING PROJECT BUYERS LOUNGE: AREA RESERVED FOR TOP HOSTED BUYERS HOSPITALITY PACKAGE: RETURN FLIGHT HOTEL TRANSFER ENTERTAINMENT ACTIVITY: Cultural visit (location to be decided) and Private dinner at a venue in Milan 16

17 EMP (EXPO MATCHING PROGRAM) Platform enabling exhibitors to contact and arrange targeted meetings with buyers before the event opens 17

18 COMMUNICATION Boost of promotional campaign in Italy and internationally Media mix includes display advertising, online advertising, direct marketing and social networks Renewed investment in incoming international press initiatives 18

19 PROMOTION An exhibition presence at the main industry events in Europe and worldwide Contact with potential exhibitors and operators Distribution of info and promotional material Dubai Essen London Istanbul Paris Madrid Paris Amsterdam 19

20 AN EXAMPLE OF EXHIBITION SOLUTIONS Fiera Milano can provide standard and bespoke layouts, offering clients a vast range of choice on competitive terms so that the stand is optimally tailored to the company s corporate image EASY ENTRANCE All-inclusive formula to make it easy to participate at Sicurezza 16, 24 or 32 square meters prebuilt stands Overnight accommodation, catering and promotion included in the package 20

21 THANK YOU FOR YOUR ATTENTION 21