Expanding Your Services: Reach, Engage, Measure, & Monetize. Eric Freund VP, Product Marketing

Transcription

1 Expanding Your Services: Reach, Engage, Measure, & Monetize Eric Freund VP, Product Marketing

2 $Billions Minerva Responding to Rising Content Costs & Competition $10 $9 $8 Broadcast Retransmission Fee Projections $7 $6 $5 $4 Cable DB Telco $3 $2 $1 $

3 Minerva Attracting New Subscribers with OTT Telco s Pay TV service penetration typically lags that of their Broadband subscribers Many Broadband subs are cord-cutters or cable never haves Uninterested in traditional Pay TV bundles Interested in using their own CE devices (BYOD) Opportunity to offer OTT product targeting this market segment

4 Minerva Attracting a New Breed of Subscribers

5 Reach Roku Live TV Solution Generate additional ARPU with a low-price live TV service leveraging Roku s streaming media products Offer limited channel line-up delivered via HLS to a custom branded Roku client Provides ability to offer Catch Up and Restart services, as well as Pause Live TV Powered by Minerva s itvfusion 5.7 Back Office OTT VOD content available through other Roku channels

6 Reach High-Level Architecture Transcoding Components Minerva Components VOD / ndvr Components 3 rd Party Components EPG Metadata Service Management Minerva ndvr OSS/BSS Minerva Back- Office Service Delivery Access Network CDN Service Consumption Roku Client STB client STBs Transcode Native App Live Origin Server Smart Phones Web UI Content Ingestion ndvr Browser Ingest Manage Distribute Playback

7 Minerva Business Case CapEx OpEx Revenue Initial Capex Investment -Headend $ 113,000 Clients (per 500) $ 15,000 Headend annual maintenance $ 15,000 Annual client maintenance and metadata (per 500) $ 2,750 Roku fees/ year (per 500) $ 3,000 Service Pricing ($9.95 per Month) $59,700 Broadband Upsell ($10.00 per Month) $60,000 Service Cost - Content $36,000 Totals (Based on 10 channels and 500 Subscribers) $128,000 $56,750 $119,700 Break Even Analysis At 500 Subscribers At 1000 Subscribers At 2000 Subscribers At 5000 Subscribers 24.4 Months 12.2 Months 6.9 Months 4.1 Months Year 2 profit at 5,000 subs $764,500 5 Year IRR at 5,000 subs 163%

8 Minerva Existing Customer Retention Catch Up and Restart TV Services Data Analytics Recommendations & Content Discovery

9 Minerva Catch Up and Restart TV Consumers are Ready!

10 Minerva Deploying Catch Up & Restart Services Content Rights are ready Rights for Catch Up and Restart services being included in retrans renewals Content providers typically allowing 2 3 days of catch up Deployment Considerations RTSP vs HLS Leverage existing VOD platform or invest in ndvr infrastructure Capacity planning

11 Measure The Need for Data and Analytics in Entertainment Delivery Ever increasing amount of content, but subscribers continue to watch only the same 8 12 channels Revenue Growth Operators need a way to enhance content discovery to increase perceived value of their services Content providers tying and bundling requirements driving content costs Manage Costs Operators must be able to engage content providers with real data on usage Consumer usage habits continue to evolve Customer Retention Understanding usage trends can enable more proactive offer management

12 Minerva Leveraging Analytics in Your Business Reporting Metrics Top Channels by hour, day, and month Aggregated Channel Usage: Live TV Local & Network DVR Catch-Up TV & Restart TV Pay Per View Video On Demand Video On Demand Usage Program Popularity Reports Top programs by hour, day and month Live, VOD, Catch-Up TV Advantages Use performance data to negotiate channels and rates Measure demand for future planning See which channels benefit from Catch-Up TV and Restart TV support Decide how to tailor different service packages Understand which titles are revenue-drivers Test different pricing levels and programs, and measure results Understand what content is really driving viewership

13 Minerva Leveraging Recommendations Drives customer satisfaction Increases VOD usage and monthly ARPU Promotes cross device usage Incremental step towards dynamic offer management More to come in Minerva 10

14 Thank You