Videoscape Solutions for Satellite

Transcription

1 Videoscape Solutions for Satellite Stewart Towler - Videoscape Client Product Manager Charles Stucki VP Video Encoding and Streaming Thursday, June 19, 2014

2 A little about me... With Cisco (previously NDS) for 15 Years Managed STB deployments and next generation client solutions And for fun! 2

3 Introduction 3

4 Satellite Strong and Growing Focus on content & brand Consumer reach Economics Media content centric Source: IHS Screen Digest, 3/2014 4

5 Key Trends Affecting Our Industry Next Gen Video Format & Encoding Multi-Screen Video Proliferation of Apps & Services OTT Content Sources In-Home Connectivity Industry Consolidation Internet of Things Continued Competitive Pressures 5

6 How to Maintain Leadership in a Transforming World? 6

7 Key Trends Affecting Our Industry Next Gen Video Format & Encoding Multi-Screen Video Proliferation of Apps & Services OTT Content Sources In-Home Connectivity Industry Consolidation Internet of Things Continued Competitive Pressures 7

8 Advancing to UHD and HEVC 8

9 HEVC / 4K Driving Next Gen Platform Investments HEVC & 4K Content Available Today! Launching in Q4 4Kp60 for Live Sports. SkyD broadcast Live Soccer (4Kp50/HEVC) 2 nd Generation 4K TVs Equipped with HEVC Decoder Xi4 should be 1 st HEVC SP STB in N.A. What is valuable, panelists agreed, is 4K. Said Liberty Global CTO Balan Nair: "We think it will come out for the 2016 Olympics. NCTA, April

10 Home Network Public/Private Broadcaster Satellite/IP/DT T/Cable 4K Content Ecosystem Increasingly Ready Content Creation Content Aggregation Distribution Consumer Equipment Camera Pay TV operator Encoding Blu-ray player Production Workflow Third party OTT provider Modulation Set-top box Game console Developed In development Still to come TV Source: IHS Screen Digest

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17 High Efficiency Video Coding (HEVC) Why HEVC? Potential for 50+% bitrate reduction of a typical AVC Encoder HD: AVC 6 9 Mbps HEVC Mbps SD: AVC Mbps HEVC Mbps 4Kp30: AVC Mbps (estimate) HEVC 6 13 Mbps 4Kp60: HEVC under 20 Mbps HEVC future business opportunities LTE delivery for video / multimedia services Increase reach (DSL) Reduced Contribution Expense (IP / Sat Link Cost) Facilitates delivery of 1080p60 content within the same bandwidth at 1080i Future UHD broadcasting at viable data rates Increase storage / reduced cost for recording applications 17

18 Video Processing Engines Feature Cisco AnyRes Live (SW) Cisco DCM (HW) Model UCS Rack based UCS Blade based MFP card Target customers Data centric head-ends and content providers Data centric head-ends and content providers Video centric head-ends Service providers Solution SW SW/HW SW SW/HW HW Key Processes ABR Encoding/Transcoding & Built-in Encapsulation ABR Transcoding & Built-in Encapsulation MPEG-2 AVC transcoding & ABR Transcoding Unique features VC-1 encoding, Delivery on 3GP VC-1 encoding, Delivery on 3GP Consolidated 1st screen & 2nd screen Ingest SDI, IP IP IP, ASI, 8-VSB, DVB-S2, SDI (*) Codecs VC-1, AVC, HEVC VC-1, AVC, HEVC MPEG-2, AVC, HEVC (*) (*) Roadmap Item 18

19 Customer Base SDI IP Contribution IP, Sat Legacy SDI ASI IP Primary Distribution HE L-Band IP Satellite IP SDI L-Band IP Secondary Distribution IP-HE IP IP IP Streaming Mobil, PC Cable / IPTV DVB-T / Satllite Satellite Customers 19

20 Virtualized Video Processor (V2P) Evolved Service Platform (ESP) Aligned Service Aware VSM Operator SuperVisor Business Intent Configuration, Monitoring, WorkFlow SIMPLIFIED Complexity of Xcode abstracted from end user. APIs (XE VVO), VVO Back Office FLEXIBLE Service Profile Operational Intent policies, templates, V2P Virtual Video Orchestrator (VVO) Execution configuration, automation, provisioning Virtual Video Functions Catalog of Video Operations Transcode, Ad Insert Modular capabilities supporting mix of Xcode engine types with published capabilities and usage DCM All-In-One 9036 MPEG2/4 Extensive Footprint & Functionality V2 P Xcode Engines (XE) Transcode Engines Multi-Function Receivers API Engine Abstration catalogs, workflows AnyRes Software In House Codec Single Xcode Abstraction ELASTIC Seamlessly and dynamically scale transcode resources whenever and wherever needed. 20

21 All in One Video Processing now, HEVC soon Before After 3:1 MPEG-2 HD 6:1 AVC HD 12:1 MPEG-2 SD Encoder 1 MPEG-2 HD Encoder 2 MPEG-2 HD Encoder 3 AVC HD Encoder 4 AVC HD Encoder 5 MPEG-2 SD Encoder 6 MPEG-2 SD Encoder x MPEG-2 SD Monitoring & Control Multiplexer Statmux Ctrl Multiplexer Statmux Ctrl Multiplexer Statmux Ctrl 5:1/6:1 MPEG-2 HD 10-12:1 AVC HD 22:1 MPEG-2 SD Still to Come: HEVC to cut bandwidth in half! DCM AIO MPEG-2 HD DCM AIO AVC HD DCM AIO MPEG-2 SD Video Service Management Opex Time to Money Customer Experience 50%+ reduction: Fewer devices, less power and cabling, simpler ops Reduce QAMs / Transponders 35-50% with HEVC + Statmux Improved picture quality and reliability 21

22 Cisco HEVC processing Rollout 2 parallel paths: Cisco AnyRes Live Software for early market access, less density, cloud/sw based Software Hardware Cisco Digital Content Manager (DCM) Hardware based for 1st screen all resolutions and ABR dense solution UHD Live Extended reach in OTT and IPTV (S/W) UHD Broadcast ABR 1080p60 Broadcast Live mobile delivery for 3G and LTE Broadcast (S/W) UHD VOD 22

23 Key Trends Affecting Our Industry Next Gen Video Format & Encoding Multi-Screen Video Proliferation of Apps & Services OTT Content Sources In-Home Connectivity Industry Consolidation Internet of Things Continued Competitive Pressures 23

24 Delivering a Multi-Screen Video Experience 24

25 Traditional TV Still Dominates, But Shift Is Happening UK Traditional vs. Online Video Consumption (Min/Day) 120 US TV, Online and Smartphone Video Users by Age Ages Ages Ages Ages Online Traditional TV 20 0 Smartphone Users Smartphone Video Users Online Video Users Television Users Source: Nielsen, 3/ Source: Thinkbox, 2/2014 In 2018: Global Internet Traffic is forecast to exceed 1.6 zettabytes Of which: Video content will be 79% (compared to 66% in 2013) Video to the TV will be 14% (compared to 11% in 2013) Source: Cisco Visual Networking Index, 6/

26 New Opportunity to Monetize Content with IP Distribution Live, VOD, Catch-up, Sync&Go Consumption on new devices Access to new tier of subscribers without full TV service Access to out of country subscribers Annual, monthly subscription, or day passes Bundle options with TV Subscription New OTT content Binge viewing 26

27 Service Provider Challenges To Enhance the Value of Pay TV Experiences and Limit Subscriber Churn Monetize Content Consolidate content preparation for multiple screens Ensure content and service protection Manage the unmanaged - service on anywhere, anytime on any device Optimize Use of Network Preserve the quality of bandwidth intensive video Increase efficiency for multi-bit-rate video storage and delivery Combine broadcast and IP content delivery Personalize Experiences Accelerate innovation Immersive user experiences and engagement 27

28 Leveraging Videoscape Products + Services Differentiated Solutions Sky Go Multi-screen video Yes Go service Live & VOD content on mobile Everywhere TV Multi-screen experience Professional Services Videoscape Suites & Products 28

29 Leveraging Videoscape Products + Services Differentiated Solutions Sky Go Multi-screen video Yes Go service Live & VOD content on mobile Everywhere TV Multi-screen experience Professional Services Videoscape Suites & Products Advertising Security Clients Software Suite 29

30 Leveraging Videoscape Products + Services Differentiated Solutions Sky Go Multi-screen video Yes Go service Live & VOD content on mobile Everywhere TV Multi-screen experience Professional Services Videoscape Suites & Products Media Acquisition Security Distribution Suite 30

31 Leveraging Videoscape Products + Services Differentiated Solutions Sky Go Multi-screen video Yes Go service Live & VOD content on mobile Everywhere TV Multi-screen experience Professional Services Videoscape Suites & Products Security Clients Software Suite 31

32 User Experience Consistent branded experiences across devices Rich features and applications Fast deployment, customization and branding Personalized viewing experiences Productized Custom Bring Your Own Branded intuitive navigation Innovative features Custom designed by Cisco Design Studio Your design integrated with Cisco technologies 32

33 Videoscape Video Everywhere Solution 1 2 Open & modular cloud based extension of existing Pay TV investments to new multiscreen services End-to-end solution from ingest to playback, based on market proven products 3 Consolidated back-end, extensible to additional Videoscape solutions 4 Pre-integrated and tested for short TTM, and an attractive roadmap 5 Best in class service and content protection with market leading ABR encoding 6 Multiple UI options for a consistent user experience optimized for any device 33

34 Discussion Point Should the service provider continue to be the video hub in the living room? 34

35 Key Trends Affecting Our Industry Next Gen Video Format & Encoding Multi-Screen Video Proliferation of Apps & Services OTT Content Sources In-Home Connectivity Industry Consolidation Internet of Things Continued Competitive Pressures 35

36 Rapid Deployment of Advanced Apps & Services 36

37 Consumer Expectation Is Driving Faster Product Innovation Probably multiple reasons why... UK Population in 2013: People using Internet Phone/Tablet Explosion 84% use the Internet 60% are smartphone owners, change every 22 months 50% are Facebook/Twitter users Social Networking Personalised Source: Ipsos Marketquest 37

38 The 1.5 Way Network Challenge The speed of a single network connection is determined by the slowest speed of any part involved Head-end CDN? STB? Router? In-Home Connected Devices Typical STB distribution: ~50% Unconnected ~30% Connected SD ~20% Connected HD 38

39 Cisco Innovative Solutions for Service Enhancement Video on Demand BDL/PDL Using local storage Targeted or personalised Pushed content Restart & Catchup DRM & ABR Streaming Combine Broadcast and IP content delivery Auto Record IP Managed Content + OTT Content Niche Channels Supporting 3 rd Party technologies for Security and Streaming 39

40 Cisco Innovative Solutions for Service Enhancement Targeted Advertising AdSmart Targeted advertising solution for broadcast TV Household profile created from mixed data sources STB selects personalised ads based on profile Ads broadcast and stored on disk until required Personalization Broadcaster targeted promotions Viewing information and Like ratings to populate Recommendations Engine Analytics Related content options and personalised recommendations Auto Record live events to disk 40

41 New Service Deployments A B C Satellite Head-end C Other Services Goals: Service Velocity Lower Cost APP APP APP Less Risk STB Today s Services New Service A New Service B New Service C In-Home Devices e.g. 4K e.g. Cloud DVR e.g. IMDB 41

42 Next-Generation Client Software for Service Velocity Move the business logic from middleware to the applications Thinner more stable service based middleware Faster application cycle times More control to the application Adopt web based standards HTML5 and web server technologies Seamless interaction between the client and the headend/cloud Established well defined platform/control plane API Provide a more open platform Easily add or change applications or service metadata Enable BYO technologies 42

43 Discussion Point How do you think cloud can be utilised in your business? 43

44 Cloud Transformation Consumer Device Services in Client Increase HDD Storage Increase Video Tuners Fault tolerant client Monolithic Client Updates Gateway Transcode/Transcrypt Embedded Apps In-home Video Consumption Discrete Components Cloud Cloud/Web Services with Open APIs Scalable Cloud Storage: cdvr, TSTV Optimise Data Bandwidth for IP video Robust two-way Network Frequent Cloud Updates Cloud-based ABR IP Video Distributed Apps Video Everywhere Connected Life/IoT 44

45 Thank you.