From a Museum - TEMPLE... Museums Digital Transformation: e pur si muove. Museu Nacional d Art de Catalunya, Barcelona
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1 Museums Digital Transformation: e pur si muove Conxa Firenze 2 Oct From a Museum - TEMPLE... Museu Nacional d Art de Catalunya, 1
2 ... to a SOCIAL Museum MUSEUM AS A CONNECTOR Connect Content Audiences Knowledge Conxa 2
3 Digital Transformation Organisation Strategy Audiences Content Technology 3
4 Digital transformation is first and foremost cultural and organisational Gerry McGovern Gerry McGovern (2016). Collaboration and leadership everywhere Digital is not a one-person task! Images: 4
5 Is not just that Digital requires organisational change. Is thatt the organisational change needed to evolve museums for the new audiences needs, is pushed and facilitated by digital. Conxa Digital Transformation = ATTITUDES + APTITUDES 5
6 S T R A T E G Y!! Think before doing = Strategy before Technology Questions Why? mission objectives values For whom? What audiences assets outreach engagement Post-its_ Workshop run How? content channels platforms 6
7 Digital Strategy Source: Brian Solis It s all about connexions Content Strategy Mobile Strategy USER Experience Digitalit Transformation Strategy Communication Strategy Marketing Strategy Conxa 7
![Audience[s] From](/docs-images/87/97335670/images/8-1.jpg "object - centered to")
8 Digital Transformation_ Audience[s] From object - centered to visitor - oriented Be adaptive to users or... Users are always right Interesting Engineering Interesting Engineering 8
9 User research, not (just) intuitive feelings The Museum as an Experience Rethink what experience really means 9
10 The Museum as an Experience Drawing in the galleries, Museu Nacional d Art de Catalunya. Photo: Marta Mèrida The Visitor Experience Johns Hopkins Master students taking pictures of the ceiling at the Fundació Dalí in Figueres, Catalonia. Photo: Conxa Rodà 10
11 The Museum as an Experience Barcelona views from the roofterrace of Museu Nacional d Art de Catalunya Photo: Marta Mèrida Map and analyze the visitor s journey Exploratorium 11
12 Online Collection Digital Strategy Map for Museums Interactive Museography Social Media Online/onsite Integration Open Content web Mobile Institutional Web Digital Projects Education e-marketing e-publishing Training Cooperative Mind/Tools Conxa Rodà, Online Collection Digital Strategy Map for Museums Interactive Museography Social Media Online/onsite Integration Multichannel Visitors engagement User generated Content Digitization Visualisation Storytelling Social tagging web Institutional Web Virtual tours Multimedia gallery Virtual classroom Online Library Digital Archive Accessibility (WAI) e Press Streaming Podcasts SEO/analytics Digital Projects Net art Virtual Exhibits Collective data mining Augmented Reality / VR Multitouch tables Multimedia Lab Multimedia audioguide Accessibility 3D Printing Visitors participation e-marketing Membership Ticketing Shop Hiring spaces m commerce Funding e mailing Education e Learning, MOOCs Edu projects Games Cooperative Mind/Tools Mobile e-publishing Digital Networking Wikis Cloud web 2.0 Blog Community Sharing Co creation Apps Mobile web Mobile tours,qr Gamification Geolocation m learning Wearables, Beacons IoT Scholarly catalogues E-books Magazines Educational material Annual reports Print-on-demand Training Open Content Content release under Creative Commons Linked Open Data Wikipedia Europeana Google Art Project Art Babble Art Finder Open peer Review Crowdsourcing Working methods Cross departmental collab. Digital proficiency Digital preservation Analytics Conxa Rodà, 12
13 main digital priorities The Website redesign Social Media The Online Collection Mobile Interactive + multimedia i museography Open content 13
14 Connect on social media: ww.museunacional.cat/e n/social-networks-en Collaborative Blog 14
15 The Museu Nacional online collection UniqueVisitors, a participatory app 15
16 OPEN Content = a museum s duty and a public s right Conxa OpenGLAM (Galleries, Archives, Libraries, Museums) 16
17 Out of of the thebox: box: colaborative collaborative plataforms where platforms the Museu Nacional d Art de Catalunya is active Europeana Collections/ Content Wikipedia Google Art project Europeana: +50M objects 17
18 Museu Nacional d Art de Catalunya_Google Art Project. Frontal Seu d Urgell, s. XII Equation Museums / Wikipedia Museum expertise Better User Service 18
19 Wikipedia and Museu Nacional Wikipedian in residence Museum Seminar: Johns Hopkins University Postgraduate programme Workshops 3 main Challenges (general) Source: MIT Center for Digital Business and Capgemini Consulting (2011) Digital Transformation: A Road-Map for Billion-Dollar Organizations 19
20 Digital challenges (in museums) digitising (still!) + content + multichannel + analytics better data integration greater integration online / onsite INTERNAL: resistance to change culture of sharing training Some useful resources for Digital [next 7 slides] 20
21 21
22 Kajsa Hartig, MuseumNext
23 Digital Transformation_ Technology UX Reading 10 Great UX books that should be on your reading list User Experience Revolution Paul Boag Creating the Visitor-Centered Museum Peter Samis and Mimi Michaelson 23
24 Mapping #Taull1123 Our most spectacular digital project St. Climent de Taüll, Vall de Boí, Catalan Pyrénées World Heritage Photo: Eugeni Aguiló Grazie! Thank you! Gràcies! Conxa Photo: Museu Nacional d Art de Catalunya, by maguilor, Instagram 24
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