Sky Retail Partners May Feb Director of Web Creative, Manager of Online Marketing and Business Development Subsidiary

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1 - Digital Media & Online Marketing - mpeterson.go@gmail.com h EXPERIENCE: Sky Retail Partners May Feb Director of Web Creative, Manager of Online Marketing and Business Development Subsidiary I worked directly with the CEO and VP of this small business that manages national museum gift shops and their online counterparts. I was first hired for creating graphic comps, production art files, and catalogs, but grew into the online side of the business and started the Marketing and Social Media. Major Contributions: - Streamlined site management to allow over 10 websites, 7 being e-commerce sites. - Mimicked Designs for seamless transition from.org sites to e-commerce sites. - Implemented and Managed Social Media efforts (Facebook, Twitter, Blogs, etc ) - Implemented and Managed the Marketing program. - Developed highly successful Promotions through Product Development & Positioning. - Increased Effectiveness of List Segmenting through Testing. - Increased Traffic, Sales, and Revenue - by up to % in many cases. - Increased Page Rank and the number of top Link Results for many sites. - Developed Procedures and Policies with Management and Customer Service. - Developed interactive Online Catalog using Flash. - Highly Impressed one client with Set Up, Testing and Launch of their e-commerce site in 2 months. Site featured: full, keyword rich product descriptions; multiple angle images, for 100+ items; javascript, for effects that matched their flash; marketing program, w/ sign up deals; facebook page, w/ item albums and links. Roles & Duties: Graphics & Production * Web / - Graphics & Design * Photo / Edit Product Images * Catalog Design & Creation * Order Forms & Brochures * Create / Manage Comps * Production Art * In-store Signage Web Site Maintenance * HTML/CSS Code * Landing Pages * Product Database Manager * Content Text / Copy * Create / Maintain Blogs * Minor IT Troubleshooting Marketing & Research * Business Development - Products & Promotions * Campaigns: - Development & Execution * SEO Optimization * Facebook / Twitter Updates * Tracking / Reporting (using Google Analytics, Web Master Tools & free services)

2 - Digital Media & Online Marketing - mpeterson.go@gmail.com h Stew Leonard s - Brookfield May Jan Artist / Designer In the Art Department I worked under the direction of the Dept. Manager to produce in-store signs through both computer design and hand illustration. I would also work with packaging art and circulars, as well as build display props and creative signage for both the store and party room. Naugatuck Valley Community College 7 Semesters from Student Worker - Assistant Teacher As a Lab Monitor & Assistant Teacher I would generally assist students in the computer lab, or print room, but major projects included: o Create and occasionally present Class Lectures in Powerpoint o Help plan and design Multimedia Department web pages o Record & Master Audio for Waterbury Symphony Orchestra Performances o Design and produce Album Art for Performance Recordings o Design and produce Flash Animated Lessons for various Online Courses EDUCATION: B.A. Graphic Design Western Connecticut State University A.A. Multimedia Naugatuck Valley Community College Course Work in Marketing & Information Design Central Connecticut State University SKILLS: Adobe Creative Suite (Mac & PC) including Photoshop, Illustrator, InDesign, Premiere, After Effects; Flash Animation; Production Art; Graphic Comps; HTML & CSS (Hand Coding, Dreamweaver, WYSIWYG editors); SEO; Branding & Marketing; Streamlining & Efficiency

3 Print Advertisements Project - Creative & Production Role - Design & Layout - Graphics - Content Text Photoshop / Illustrator / InDesign

4 Print Catalog Project - Creative & Production Role - Design & Layout - Order Form Redesign - Typography - Proof/Print Approval Phototshop / Illustrator / InDesign

5 Print Catalog Project - Creative & Production Role - Design & Layout - Item Comp/Mock-up - Proof/Print Approval Photoshop / Illustrator

6 Babolat Tennis Apparel Line Project - Creative & Production Art Role - Original Designs for Youth & Adult - Maintain Brand Image - PMS Color Themes Tee Style/Color Selection - Approve Samples Illustrator / Photoshop

7 Product Development Project - Creative & Production Art Role - Concept - Art - Typography - Approve Samples Photoshop / Illustrator

8 Item Imaging Project - Shoot, Clip, Edit & Optimize Photos Role - Photography - Graphics Photoshop

9 Rotating Homepage Banners Project - Creative & Implementation Role - Graphics - Product Photography - Content Text Photoshop / MooTools / HTML/CSS Background Photography

10 E-commerce Web Site Managment Project - Creative & Marketing Role - Design to match Parent Site - Create/Maintain original Graphics - Marketing SEO Text/Links/Pages/Product Descriptions - Link Building & Page Rank efforts Photoshop / Google & Other Analytics / MooTools / HTML/CSS

11 Marketing for E-commerce Site Project - Development & Execution Role - Develop Promotions/Strategies - Create/Maintain all Graphics SEO Text/Links/Pages in both s and Websites - Product Photography - Typography Photoshop / Google & Other Analytics / HTML/CSS

12 Rotating Homepage Banners Project - Creative & Implementation Role - Graphics - Product Photography - Content Text Photoshop / MooTools / HTML/CSS

13 E-commerce Web Site Managment Project - Creative & Marketing Role - Design to match Parent Site - Create/Maintain original Graphics - Marketing SEO Text/Links/Pages/Product Descriptions - Link Building & Page Rank efforts Photoshop / Google & Other Analytics / HTML/CSS

14 Web Site Managment Project - Creative & Marketing Role - Theme Modification - Design - Graphics - SEO Text/Links/Pages Photoshop / WordPress / HTML/CSS

15 Websites Project - Creative & Development Role - Graphics - Design - Code Photoshop / MooTools / Dreamweaver / HTML/CSS