Goodbye Publisher, Hello Publisher
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1 Goodbye Publisher, Hello Publisher Brand Marketing Division / Direct Marketing Team / General Manager Chie Ogura 2016 SHUEISHA INC, 1
2 2016 SHUEISHA INC, 2
3 fashion magazine comics books 2016 SHUEISHA INC, 3
4 The largest publisher in Japan for 7 years 1.2 billion US$ 2016 SHUEISHA INC, 4
5 Brand Marketing Division annual sales 55 million US$ registered members 750, SHUEISHA INC, 5
6 ADVERTISING Sales trends of 5 mainstream medias in Japan TV Web Newspaper Magazine Radio SHUEISHA INC, 6
7 No.1 retail website run by a publishing company in Japan 2016 SHUEISHA INC, 7
8 FLAG SHOP SALES TRENDS (2006~2016) 60 MILLION 55 MILLION! 45 MILLION 30 MILLION 15 MILLION SHUEISHA INC, 8
9 2016 SHUEISHA INC, 9
10 Goodbye Publisher, Hello Publisher 2016 SHUEISHA INC, 10
11 Goodbye Publisher, Hello Publisher 2016 SHUEISHA INC, 11
12 Online retailing is not a traditional business for a publisher. Outsourcing to a third party LOW RISK LOW RETURN 2016 SHUEISHA INC, 12
13 Online retailing is not a traditional business for a publisher. Outsourcing to a third party HIGH RISK LOW RETURN 2016 SHUEISHA INC, 13
14 To own and run online retailing by ourselves HIGH RISK HIGH RETURN 2016 SHUEISHA INC, 14
15 Publishers do not have a resource of specialists who can run an online retailing 2016 SHUEISHA INC, 15
16 SHUEISHA INC, 16
17 SHUEISHA INC, 17
18 Online business needs specialists MD Product Planning Fulfillment Engineering Marketing 2016 SHUEISHA INC, 18
19 Publishers do not have their own online retailing system 2016 SHUEISHA INC, 19
20 System of publishing Online retailing 2016 SHUEISHA INC, 20
21 A versatile system for online business. relatively much less 3 million US$ investment for 6 years 2016 SHUEISHA INC, 21
22 The culture of publisher is to venture to create contents of 100% accuracy SHUEISHA INC, 22
23 Cost Degree of perfection Marketing automation Mobile friendly 100% System renewal 50% Print Web 2016 SHUEISHA INC, 23
24 COST 2016 SHUEISHA INC, 24
25 2016 SHUEISHA INC, 25
26 Sales trend of flag shop Total Mobile 2016 SHUEISHA INC, 26
27 MOBILE 2016 SHUEISHA INC, 27
28 A publisher is a mainstream media company SHUEISHA INC, 28
29 Mainstream media CONTENTS 2016 SHUEISHA INC, 29
30 personalized CONTENTS 2016 SHUEISHA INC, 30
31 Behavior data Buying data Marketing automation Deliver a content in a One to One way SHUEISHA INC, 31
32 Only for a new visitor The rate of new visitors registration 50%UP! 2016 SHUEISHA INC, 32
33 ONE to ONE 2016 SHUEISHA INC, 33
34 To invest a good deal of money and time was taken granted 2016 SHUEISHA INC, 34
35 Today s Most Purchased ranking New arrivals LATEST INFOMATION 2016 SHUEISHA INC, 35
36 AUTOMATIC 2016 SHUEISHA INC, 36
37 Publishers didn t appreciate data analysis in the past SHUEISHA INC, 37
38 Sales of online retailing VISITS PURCHASE RATE UNIT PURCHACE PRICE 2016 SHUEISHA INC, 38
39 To know your customers 2016 SHUEISHA INC, 39
40 MARKETING 2016 SHUEISHA INC, 40
41 Publishers didn t know what is a successful clothing company SHUEISHA INC, 41
42 Developed good partnerships and trust with business divisions of clothing companies for 9 years 200,000 items as stock SHUEISHA INC, 42
43 M OBILE MARKETING O NE TO ONE C OST A UTOMATIC 2016 SHUEISHA INC, 43
44 M OBILE MARKETING O NE TO ONE C OST A UTOMATIC 2016 SHUEISHA INC, 44
45 Goodbye Publisher, Hello Publisher 2016 SHUEISHA INC, 45
46 Clothing companies sales from mail-order service 6% 20% Japan US & Europe 2016 SHUEISHA INC, 46
47 CREDIBLE 26.2% 18.2% 14.5% FLAG SHOP A B 2016 SHUEISHA INC, 47
48 CREDIBILITY 2016 SHUEISHA INC, 48
49 Supported by many loyal magazine readers 2016 SHUEISHA INC, 49
50 Loyal magazine readers Loyal customers 2016 SHUEISHA INC, 50
51 FLAG SHOP COMPETITOR UNIT PURCHASE PRICE 140US$ 40US$ NET PRICE PURCHASE DURING SALES PERIOD 50% 20% 2016 SHUEISHA INC, 51
52 AUDIENCE 2016 SHUEISHA INC, 52
53 Take advantages from our magazine contents in 4 ways 2016 SHUEISHA INC, 53
54 1. Quality of photographs 2016 SHUEISHA INC, 54
55 2. Selling products from tie-up ad pages 2016 SHUEISHA INC, 55
56 3. To use regular editorial pages 2016 SHUEISHA INC, 56
57 2.HOW? EDITORIAL PAGES FLAG SHOP 2016 SHUEISHA INC, 57
58 4. Re-packaged contents 2016 SHUEISHA INC, 58
59 SALES 4 million CIRCULATION 100, SHUEISHA INC, 59
60 MAGAZINE 2016 SHUEISHA INC, 60
61 Publishers traditional network Original products 2016 SHUEISHA INC, 61
62 ORIGINAL 2016 SHUEISHA INC, 62
63 M AGIZINE O RIGINAL C REDIBLITY A UDIENCE 2016 SHUEISHA INC, 63
64 M AGIZINE O RIGINAL C REDIBLITY A UDIENCE 2016 SHUEISHA INC, 64
65 B MAKE THE BEST OF BIGDATA B B to to to C PUBLISHER SALES AGENCY BOOKSTORE CUSTOMER B to C PUBLISHER 2016 SHUEISHA INC, CUSTOMER 65
66 TOGETHER 2016 SHUEISHA INC, 66
67 MOCA KEY OF SUCCESS ON THE WEB M OBILE MARKETING O NE TO ONE C OST A UTOMATIC PUBLESHRES competitiveness M AGIZINE O RIGINAL C REDIBLITY A UDIENCE 2016 SHUEISHA INC, 67
68 Thank you 2016 SHUEISHA INC, 68
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