WordPress Essentials: KNOCK-OUT. Website! CreatingYour Incredible. Eduardo Rios February 15, 2018 San Marcos Public Library

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1 WordPress Essentials: CreatingYour Incredible KNOCK-OUT Website! Eduardo Rios February 15, 2018 San Marcos Public Library

2 Agenda About Me WIFM (What s In It For Me) Brand-Aid Series Introduction to WordPress Pre-Work Using WordPress Top Plugins Demo WordPress 5.0 Update (coming Apr-Jun 2018) Session Format 6:30 7:00 Lecture 7:00 8:00 Demo

3 About Me Husband/Father San Marcan/Martian Digital Transformation Guy Cloud/Social Media Evangelist Education Advocate Chamber SMEF techedprod techedprod

4 3 rd Tuesday of the SPLASH Co-Working 6:30 8:30 Upcoming Topics The Brand-Aid Workshop Series A program to educate businesses on digital transformation topics by taking a sometime technical subject matter and presenting in a non-technical format. Search Engine Optimization (3/20/2018) Intermediate WordPress Advanced WordPress Digital Marketing Techniques for Small Business

5 WIFM An introduction to WordPress An understanding of how WordPress can help as a digital platform for my business Exposure to recommended practices for using WordPress Exposure to plug-ins that can help Develop a desire to learn more

6 WordPress Essentials What do I REALLY need to do WordPress right?

What is this WordPress thing? WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. Installed or hosted platform. WordPress was used by more than 29.

7 What is this WordPress thing? WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. Installed or hosted platform. WordPress was used by more than 29.4% of the top 10 million websites as of January WordPress is reportedly the most popular website management or blogging system in use on the Web, supporting more than 60 million websites. Developer: WordPress Foundation Initial release: May 27, 2003 Stable release: / Operating system: Unix-like, Windows Type: Blog software, Content Management System, Content Management Framework Website: wordpress.org

8 Pre-Work You have a domain or specific name for you site You have chosen a host provider You have decided on the goal of your website You have content (text, photos, videos, etc.)

9 Starting Out Take Inventory Web Browser FireFox, Chrome (Safari and Edge/Internet Explorer) Photo Editing Software Adobe Photoshop, ipiccy, GIMP, PIXLR, On1, Fotor Host provider Shared, Cloud, Managed Hosting File Transfer Protocol (FTP) Software FireFTP, FileZilla WordPress Files downloaded from WordPress.org A MySQL Database created when WordPress is installed For Advanced Users: a code/text editor Microsoft Visual Studio, Adobe Dreamweaver, Notepad++, BBEdit, Atom

10 Using WordPress Demo Time!

11 A Brand New Site Dashboard

12 A Brand New Site

13 Themes

14 Plugins

15 Essential Plugins for WordPress Over 50K Plugins! Look at active installations and star rating Best for you depends on you Performance Most free but have cost options Child Theme Configurator For playing with themes Page Builder by SiteOrigin Cool Widgets! Elementor Page Builder Cool Widgets! Yoast SEO Getting your website found on the web

16 Essential Plugins for WordPress WooCommerce - for e-commerce users Sumo Tools to Automate your website! W3 Total Cache speeds up how fast your site loads (More technical) WP Super Cache same as above but a little easier to use WP Fastest Cache - same Autoptimize Optimize the performance of your website Duplicator WordPress Migration plugin - to move from domain to domain User Role Editor for giving other access to help edit your site without giving the master account info

17 Essential Plugins for WordPress Google Analytics for WP for analysis of your web traffic $$$ Social Media Share Buttons & Social Sharing Icons (Ultimate Sharing) Just awesome for social media integration UpdraftPlus Backup/Restore Great for backup Wordfence Security Really ESSENTIAL! (can get more technical) ithemes Security If you need to secure your website and YOU do Really Simple SSL Secure surfing for SSL for your web customers Smush Image Compression and Optimization Image optimization made simple Contact Form 7 For creating fast contact forms wpforms also great for forms even as a premium

18 Plugin Considerations The Events Calendar Event management Eventbrite API Event management Survey Great for getting feedback Quiz and Survey Master Same. MailChimp for WordPress Integrate marketing

19 What s coming in WordPress 5.0? A First Look

20 WordPress 5.0 Update

21 WordPress 5.0 Update

22 WordPress 5.0 Update Gutenberg Button bar for each block

23 WordPress 5.0 Update

24 WordPress 5.0 Update

25 WordPress 5.0 Update

26 WordPress 5.0 Update

27 WordPress 5.0 Update - Plugins

28 WordPress 5.0 Update Plugins - Core

29 WordPress 5.0 Update Themes

30 WordPress 5.0 Update

31 WordPress 5.0 Update Conversion

32 WordPress 5.0 Update - Conversion

33 WordPress 5.0 Update Adding Blocks

34 WordPress 5.0 Update Block Re-use

35 Q & A Thank you for attending Next Events: Small Business Saturday ($10 for the whole event) Guerilla Marketing Digital Style Saturday March 3, :30 PM 2:30 PM SPLASH Co-Working Do you know SEO? (FREE) Tuesday March 20, :30 PM 8:30 PM SPLASH Co-Working

30 Must Have Plugins in

30 Must Have Plugins in 2016-17 Every business owner know that the right set of tools can make his life a lot easier and help take your business to the next level. If you have a Wordpress theme installed,