Getting Published in Apple News
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1 Media #WWDC16 Getting Published in Apple News Session 502 Ryan Griggs Apple News 2016 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple.
2 Getting Published in Apple News Agenda
3 Getting Published in Apple News Agenda Intro to News
4 Getting Published in Apple News Agenda Intro to News Set up Your Channel in News Publisher
5 Getting Published in Apple News Agenda Intro to News Set up Your Channel in News Publisher RSS Overview
6 Getting Published in Apple News Agenda Intro to News Set up Your Channel in News Publisher RSS Overview Apple News Format
7 Getting Published in Apple News Agenda Intro to News Set up Your Channel in News Publisher RSS Overview Apple News Format How to Publish Articles in News
8 Getting Published in Apple News Agenda Intro to News Set up Your Channel in News Publisher RSS Overview Apple News Format How to Publish Articles in News Monetize
9 Getting Published in Apple News Agenda Intro to News Set up Your Channel in News Publisher RSS Overview Apple News Format How to Publish Articles in News Monetize Analytics and Insight
10 Getting Published in Apple News Agenda Intro to News Set up Your Channel in News Publisher RSS Overview Apple News Format How to Publish Articles in News Monetize Analytics and Insight Strategies for Success
11 Intro to News
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16 Apple News Format
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23 News
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32 What is a channel?
33
34 Apple News Channel
35 Apple News Channel Your home in Apple News
36 Apple News Channel Your home in Apple News Magazine, newspaper, blog
37 Apple News Channel Your home in Apple News Magazine, newspaper, blog Customizable
38 Apple News Channel Your home in Apple News Magazine, newspaper, blog Customizable You can create more than one
39 Apple News Channel Your home in Apple News Magazine, newspaper, blog Customizable You can create more than one RSS or Apple News Format
40 Apple News Channel Your home in Apple News Magazine, newspaper, blog Customizable You can create more than one RSS or Apple News Format Linkable
41 Set up Your Channel in News Publisher
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43 News Publisher
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45 News Publisher Features Set up and configure channels
46 News Publisher Features Set up and configure channels Assign roles
47 News Publisher Features Set up and configure channels Assign roles View analytics and set up reports
48 News Publisher Features Set up and configure channels Assign roles View analytics and set up reports Deliver and manage content
49 News Publisher Features Set up and configure channels Assign roles View analytics and set up reports Deliver and manage content Create Apple News Format articles
50 News Publisher A few tips before you sign up Consider who will manage the account
51 News Publisher A few tips before you sign up Consider who will manage the account Use a real address that you own
52 News Publisher A few tips before you sign up Consider who will manage the account Use a real address that you own International distribution
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58 Apple Seed Weekly
59 Apple News Setup
60 Apple News Setup Sections
61 Apple News Setup Sections Channel logo
62 Apple News Setup Sections Channel logo Cover image
63 Top Stories Red Delicious Honeycrisp
64 Sections Best practices Top Stories Red Delicious Honeycrisp
65 Sections Best practices Group your articles by type
66 Sections Best practices Group your articles by type Use only the sections you need
67 Sections Best practices Group your articles by type Use only the sections you need Keep section names short
68 Sections Best practices Group your articles by type Use only the sections you need Keep section names short First section is always default
69 Sections Best practices Group your articles by type Use only the sections you need Keep section names short First section is always default For You from first section
70 Channel Logo Best practices Horizontal text on one line
71 Channel Logo Best practices Horizontal text on one line Use a transparent background (no fill)
72 Channel Logo Best practices Horizontal text on one line Use a transparent background (no fill) Do not use photos
73 Channel Logo Best practices Horizontal text on one line Use a transparent background (no fill) Do not use photos Max aspect ratio: 10:1 256
74 Channel Logo Best practices Horizontal text on one line Use a transparent background (no fill) Do not use photos Max aspect ratio: 10:1 256, and not recommended
75 Channel Logo Best practices Horizontal text on one line Use a transparent background (no fill) Do not use photos Max aspect ratio: 10:1 256, and not recommended Avoid promotional text or URLs
76 Channel Logo In For You
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81 Cover Image Best practices
82 Cover Image Best practices 600 x 600 px
83 Cover Image Best practices 600 x 600 px Static cover
84 Cover Image Best practices 600 x 600 px Static cover Dynamic cover
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86 Apple News Format RSS
87 RSS
88 RSS When to consider Existing RSS feed and website
89 RSS When to consider Existing RSS feed and website As a first step toward Apple News Format
90 RSS Features
91 RSS Features Image, headlines, excerpt
92 RSS Features Image, headlines, excerpt Article preview page
93 RSS Features Image, headlines, excerpt Article preview page Apple hosts RSS excerpt
94 RSS Features Image, headlines, excerpt Article preview page Apple hosts RSS excerpt Publisher hosts web page
95 RSS Best practices
96 RSS Best practices Make the preview full and enticing
97 RSS Best practices Make the preview full and enticing Use long-form (full text) RSS
98 RSS Best practices Make the preview full and enticing Use long-form (full text) RSS Avoid links to unrelated content
99 RSS Best practices Make the preview full and enticing Use long-form (full text) RSS Avoid links to unrelated content Use built-in social network features
100 RSS Best practices Make the preview full and enticing Use long-form (full text) RSS Avoid links to unrelated content Use built-in social network features Optimize for Safari on ios
101 RSS Best practices Make the preview full and enticing Use long-form (full text) RSS Avoid links to unrelated content Use built-in social network features Optimize for Safari on ios Provide a dedicated point of contact
102 Add RSS from Beginning
103 Add RSS step by step
104 Apple Seed Weekly UPDATE TO MATCH EARLIER SECTIONS
105 Apple Seed Weekly UPDATE TO MATCH EARLIER SECTIONS
106 Apple News Format
107 Apple News Format Features
108 Apple News Format Features Robust CDN
109 Apple News Format Features Robust CDN Rich analytics
110 Apple News Format Features Robust CDN Rich analytics Automatic optimization for each device
111 Apple News Format Features Robust CDN Rich analytics Automatic optimization for each device Simple monetization tools
112 Apple News Format Features Robust CDN Rich analytics Automatic optimization for each device Simple monetization tools Editorial feature opportunities
113 Apple News Format Features Robust CDN Rich analytics Automatic optimization for each device Simple monetization tools Editorial feature opportunities Built-in cross promotion
114 Apple News Format Features Robust CDN Rich analytics Automatic optimization for each device Simple monetization tools Editorial feature opportunities Built-in cross promotion Animations, parallax, galleries, video, etc.
115 Apple News Format Features Robust CDN Rich analytics Automatic optimization for each device Simple monetization tools Editorial feature opportunities Built-in cross promotion Animations, parallax, galleries, video, etc. Dynamic text sizing
116 Apple News Format Features Robust CDN Rich analytics Automatic optimization for each device Simple monetization tools Editorial feature opportunities Built-in cross promotion Animations, parallax, galleries, video, etc. Dynamic text sizing Accessible
117 Apple News Format Features Robust CDN Rich analytics Automatic optimization for each device Simple monetization tools Editorial feature opportunities Built-in cross promotion Animations, parallax, galleries, video, etc. Dynamic text sizing Accessible Deliver via API and plug-ins
118 Apple Seed Weekly
119 Apple Seed Weekly
120 Apple Seed Weekly
121 Apple Seed Weekly
122 Apple Seed Weekly
123 Apple Seed Weekly
124 Apple Seed Weekly
125 Apple Seed Weekly
126 Apple Seed Weekly
127 Apple SeedApple Weekly Seed Weekly MAKE ANF VERSION
128 Apple News Format Best practices
129 Apple News Format Best practices Use appropriate subject matter
130 Apple News Format Best practices Use appropriate subject matter Don t publish marketing material, etc.
131 Apple News Format Best practices Use appropriate subject matter Don t publish marketing material, etc. Take advantage of Apple News Format capabilities
132 Apple News Format Best practices Use appropriate subject matter Don t publish marketing material, etc. Take advantage of Apple News Format capabilities Use analytics to your advantage
133 Apple News Format Best practices Use appropriate subject matter Don t publish marketing material, etc. Take advantage of Apple News Format capabilities Use analytics to your advantage Monetize
134 How to Publish Articles in News
135 Web Authoring Apple News API Plug-ins
136 Web Authoring Apple News API Plug-ins
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138 Demo
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141 News Publisher Web authoring best practices
142 News Publisher Web authoring best practices Choose a striking cover image
143 News Publisher Web authoring best practices Choose a striking cover image Use a consistent methodology for font and themes
144 News Publisher Web authoring best practices Choose a striking cover image Use a consistent methodology for font and themes Include images throughout article
145 News Publisher Web authoring best practices Choose a striking cover image Use a consistent methodology for font and themes Include images throughout article Use pull quotes and embedded links
146 Web Authoring Apple News API Plug-ins
147 News Publisher Apple News API
148 News Publisher Apple News API RESTful HTTP API
149 News Publisher Apple News API RESTful HTTP API Medium-large publisher with existing CMS
150 News Publisher Apple News API RESTful HTTP API Medium-large publisher with existing CMS Read, list, create, update, and search functions
151 News Publisher Apple News API RESTful HTTP API Medium-large publisher with existing CMS Read, list, create, update, and search functions Plug-in support
152 News Publisher Apple News API RESTful HTTP API Medium-large publisher with existing CMS Read, list, create, update, and search functions Plug-in support Attend the labs!
153 Web Authoring Apple News API Plug-ins
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161 Monetize
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163 Apple News Format Monetization
164 Apple News Format Monetization Publisher ad inventory Your channel In articles Between articles
165 Apple News Format Monetization Publisher ad inventory Your channel In articles Between articles Keep 100% of revenue when publisher sells
166 Apple News Format Monetization Publisher ad inventory Your channel In articles Between articles Keep 100% of revenue when publisher sells Keep 70% when Apple backfills
167 Apple News Format Monetization Publisher ad inventory Your channel In articles Between articles Keep 100% of revenue when publisher sells Keep 70% when Apple backfills Available for articles delivered via Apple News API
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169 Standard
170 Double
171 Large
172 Medium Rectangle
173 Interstitial
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175 Native
176 Video
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178 Apple News Format Monetization best practices
179 Apple News Format Monetization best practices Avoid common mistakes
180 Apple News Format Monetization best practices Avoid common mistakes Enable backfill and sell your own ads
181 Apple News Format Monetization best practices Avoid common mistakes Enable backfill and sell your own ads Minimize exclusions on channels
182 Apple News Format Monetization best practices Avoid common mistakes Enable backfill and sell your own ads Minimize exclusions on channels Experiment with larger ad formats
183 Apple News Format Monetization best practices Avoid common mistakes Enable backfill and sell your own ads Minimize exclusions on channels Experiment with larger ad formats Consider video preroll
184
185 Analytics and Insight
186 Apple News Format Analytics
187 Apple News Format Analytics Provides insight into content performance
188 Apple News Format Analytics Provides insight into content performance Analytics dashboard
189 Apple News Format Analytics Provides insight into content performance Analytics dashboard CSV download for power users
190 Apple News Format Analytics Provides insight into content performance Analytics dashboard CSV download for power users Analytics are only available for Apple News Format
191 Apple Seed Weekly
192 Apple Seed Weekly
193 Apple Seed Weekly
194 Strategies for Success
195 Apple News Helping your channel succeed
196 Apple News Helping your channel succeed Link to your channel
197 Apple News Helping your channel succeed Link to your channel Promoted articles
198 Apple News Helping your channel succeed Link to your channel Promoted articles Canonical URLs
199 Apple News Helping your channel succeed Link to your channel Promoted articles Canonical URLs Visit the marketing guidelines page
200 Apple Seed Weekly
201 Apple Seed Weekly
202 Apple Seed Weekly
203 Apple Seed Weekly
204 Apple Seed Weekly
205 Apple Seed Weekly
206 Apple Seed Weekly
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209 Apple News Canonical URLs
210 Apple News Canonical URLs
211 Apple News Canonical URLs Original link to web page
212 Apple News Canonical URLs Original link to web page Falls back to canonical URL on pre-ios 9, non-ios, and desktop
213 Apple News Canonical
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215 Apple News Best practices
216 Apple News Best practices High-quality writing
217 Apple News Best practices High-quality writing High-resolution images and galleries
218 Apple News Best practices High-quality writing High-resolution images and galleries Rich text and pull quotes
219 Apple News Best practices High-quality writing High-resolution images and galleries Rich text and pull quotes Animation, parallax
220 Apple News Best practices High-quality writing High-resolution images and galleries Rich text and pull quotes Animation, parallax Use apple.news when linking
221 Apple News Best practices High-quality writing High-resolution images and galleries Rich text and pull quotes Animation, parallax Use apple.news when linking Use canonical URLS
222 Apple News Best practices High-quality writing High-resolution images and galleries Rich text and pull quotes Animation, parallax Use apple.news when linking Use canonical URLS Consistent publishing cadence
223 Apple News Rewarding great content Top Stories Featured Stories Explore Recommended in For You Apple News Twitter account Weekly
224 Getting Published in Apple News Summary
225 Getting Published in Apple News Summary Sign up for Apple News Format
226 Getting Published in Apple News Summary Sign up for Apple News Format Create a channel
227 Getting Published in Apple News Summary Sign up for Apple News Format Create a channel Publish articles
228 Getting Published in Apple News Summary Sign up for Apple News Format Create a channel Publish articles Set up your CMS with Apple News API
229 Getting Published in Apple News Summary Sign up for Apple News Format Create a channel Publish articles Set up your CMS with Apple News API Download and set up a plug-in
230 Getting Published in Apple News Summary Sign up for Apple News Format Create a channel Publish articles Set up your CMS with Apple News API Download and set up a plug-in Author in News Publisher
231 More Information
232 Related Sessions Using Apple News Format to Create Rich and Responsive Stories Mission Friday 5:00PM
233 Labs Apple News Lab Apple News Lab Graphics, Games, and Media Lab C Graphics, Games, and Media Lab A Tuesday 3:30PM Friday 3:00PM
234
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