THE PREMIER GEOCODING ANALYZING BUSINESS DATA.

Transcription

1 THE PREMIER GEOCODING PRODUCT FOR MAPPING AND ANALYZING BUSINESS DATA

2 Put MapMarker Plus To Work for You Customer location information is a strategic asset. To make the most of this asset, the customer addresses in your database must be accurate, clean, and up-to-date. And, addresses must be put into spatial context for comparison with other location-based information, such as demographics, store locations, competitor locations, traffic patterns, and more. MapInfo MapMarker Plus will clean and spatially prepare your address data for use in location-based business intelligence applications, enabling you to maximize the value of this strategic asset and turn it into a competitive advantage. Whether you use geocoded address data for customer and market analysis, or on-the-fly for Internet location-based services, MapMarker Plus offers multi-platform capabilities, flexibility, scalability, and accuracy to meet all your needs. Try it today! Try it before you buy it. Receive a free 30-day trial of MapMarker Plus by calling or visit our web site at to download a free demo. Try it and discover how this technology will help to uncover important information about your customers and your competitors enhancing customer relationships and your bottom line! With this free evaluation, you may geocode your source data in batches up to 200 rows at one time.

3 Keep customer address information clean, accurate, and up-to-date. Geocode Your Address Data Once Use Everywhere! Geocoded data is ready for visualization and analysis. Here, stars are used to represent geocoded customer points on a MapInfo StreetPro map of the Washington DC area. MapMarker Plus is a premier geocoding solution. Geocoding the process of assigning latitude and longitude coordinates to address information is the first and most fundamental step in using location information to gain business intelligence. MapMarker Plus geocodes your data quickly and accurately making it immediately available to all major desktop mapping applications such as MapInfo Professional, as well as enterprise Internet mapping servers like MapInfo MapXtreme. MapMarker Plus can also be deployed on a server to geocode information as it is entered into your system, instantly showing you a location or preparing the data so it s always up-to-date and ready to be mapped. MapMarker Plus is at the core of these location-based applications: MARKET/CUSTOMER ANALYSIS SITE ANALYSIS ASSET MANAGEMENT NETWORK ENGINEERING CUSTOMER SERVICE SALES ANALYSIS LEAD DISTRIBUTION RISK MANAGEMENT ROUTING AND DIRECTIONS STORE LOCATOR REAL ESTATE MULTIPLE LISTINGS

4 MapMarker Plus is a Core Component of Internet and Desktop Mapping Solutions Handle Tough Tasks with Speed and Precision Designed to Meet Your Needs MapMarker Plus manages misspellings, omissions In addition to the desktop Windows platform, and inaccuracies so there is little need to preprocess MapMarker Plus is offered in the following configurations to best meet your needs: or scrub your data. MapMarker Plus cleans it for you! And, an intuitive interface quickly steps you through Unix/HP/UX the geocoding process. A server solution on a Sun Solaris TM or HP/UX operating system. OCX/Active X Allows programmers using object oriented languages to embed geocoding in applications. MapMarker Plus adds latitude and longitude columns to your geocoded data, and optionally a GeoResult that provides information on the precision of the geocode. MapMarker J Server A Java-based development tool that accesses MapMarker Plus across the Internet via HTTP or through TCP/IP on corporate intranets. MapInfo Geocoding DataBlade Module To match addresses and store latitude and longitude coordinates with the addresses in your Informix database. MapInfo Geocoding Cartridge for Oracle8i TM A Java-based tool enabling interaction with MapMarker Plus geocoding engine from within an Oracle8i database. The Quick Find feature lets you input a single address and get a geocode or a list of potential matches returned. MapMarker Plus is equipped with an up-to-date address matching dictionary to ensure high hit rates when geocoding your company s data. Maps are included to allow you to visually display all of your geocoded data. MapMarker Plus can geocode files containing millions of records in one-pass batch mode processing for the entire United States. MapMarker Plus is CASS certified, featuring bi-monthly data updates and entitling you to postal discounts for direct mailings. Plus, more of your mail will be deliverable, which can translate to better response rates and better returns on your marketing dollars. MapInfo MapMarker A Tiger based geocoding solution for customers who do not place a premium on street level geocoding or are simply more price sensitive. In selecting MapMarker over MapMarker Plus, customers can expect 20-30% fewer addresses geocoded to the street level. MapMarker s address dictionary is updated semi-annually. MapMarker Plus is the geocoding power behind many Internet location-based applications and services, including MapInfo's misites TM service.

5 MapMarker Plus Features MapMarker s intuitive envelope interface lets you drag and drop columns from your database containing address elements. MapMarker uses these address elements to geocode your records. MapMarker allows you to set key preferences when geocoding. You can set the level of precision that you need, for example street level or ZIP Code centroid. And you can choose to geocode in onepass batch mode or interactively. STREET-LEVEL MATCHING MapMarker Plus attempts to match your address records to a search table of addresses and geographic (longitude and latitude) coordinates. ZIP CODE CENTROID MATCHING As an alternative to street-level geocoding, MapMarker Plus can geocode records to ZIP Code centroids. This is the fastest method of geocoding, eliminating the need to match based on street address. ADDRESS DICTIONARY The search table, called the Address Dictionary, contains streets addresses and ZIP + 4 centroids for the entire U.S. U.S. POSTAL SERVICE CASS CERTIFICATION MapMarker Plus meets the U.S. Postal Service CASS requirements for address standardization including the ability to append ZIP + 4 information to your data. This results in higher hit rates with improved accuracy. AUTOMATIC AND INTERACTIVE GEOCODING MapMarker Plus runs in both automatic and interactive mode. Automatic mode may be used on the first pass to geocode most of the table. For unmatched records, interactive mode may be used to individually choose the best match from a list of suggestions. CANDIDATE VISUALIZATION See where potential matches fall on the map before selecting a match. QUICK FIND ADDRESS TOOL This feature allows you to type in a single address and have it geocoded. QUICK GEOCODE Allows you to just click and go. The table will be geocoded with the current preferences without displaying the Geocode dialog box. BATCH GEOCODING MapMarker Plus supports batch geocoding for processing one or more tables without constant user interaction. This feature is useful for overnight processing of large databases or when a table is updated regularly. GEOGRAPHIC POINTS MapMarker Plus will automatically create point objects for geocoded records. You can then display them using MapInfo mapping software. MULTIPLE FILE FORMATS MapMarker Plus will read any MapInfo table (.tab format) or any dbase (.dbf) format table. Via ODBC connectivity, MapMarker Plus can geocode data stored on remote databases including MS Access, Oracle, SQL Server, and MapInfo SpatialWare for Oracle. CREATE OUTPUT COLUMNS Automatically add columns to your local MapInfo (.tab) or dbase (.dbf) table to store latitude, longitude and result codes. Other output columns can be created on the fly once your table is open. CUSTOM ADDRESS DICTIONARIES Create and use customized address dictionaries easily. You can create large address dictionaries from MapInfo tables and geocode to them without significant performance degradation. RESULT CODES MapMarker Plus returns result codes for each record it attempts to match. The result code is stored in your table and allows you to instantly see whether a match was made and its level of precision. GEOCODING TO PLACES In addition to geocoding records with street addresses, MapMarker Plus will also geocode records containing place names. MapMarker Plus address dictionary contains place names for a wide variety of significant buildings and organizations. ATTRIBUTION Attach data from another table to geocoded records. WRITING GEORESULTS TO ANOTHER TABLE Geocode a remote database table and write the results to a related remote table. DISPLAY POINTS Includes MapMarker Plus Streets, a companion product providing basic street display of geocoded points. For the most sophisticated rendering, combine MapMarker Plus with MapInfo StreetPro featuring more than two dozen display layers.

6 CORPORATE/AMERICAS HEADQUARTERS One Global View Troy, New York USA TEL FAX EUROPEAN/UNITED KINGDOM HEADQUARTERS TEL FAX ASIA-PACIFIC/AUSTRALIA HEADQUARTERS TEL FAX SYSTEM REQUIREMENTS HARDWARE Pentium 90, 32 MB RAM OPERATING SYSTEM Windows 98/2000 or WINDOWS NT 4.0 Also available for SUN Solaris and HP/UX 11.0 DATA SOURCE United States Postal Service (USPS), U.S. Census TIGER files, Geographic Data Technology. COMPATIBLE DATA Use MapMarker Plus with other MapInfo data products to further enhance your output: MAPINFO STREETPRO For rich, detailed street-level display of geocoded data MAPINFO MAPXTREME WITH MAPMARKER J SERVER For Internet and intranet deployments of mapping applications MAPINFO TARGETPRO For demographic analysis and customer profiling POSTAL PRODUCTS For visualizing geocoded data in relation to Postal boundaries such as ZIP Codes. TELCO PRODUCTS For visualizing geocoded data in relation to telecommunications boundaries such as Wire Center, MTA/BTAs, etc MapInfo Corporation. All rights reserved. MapInfo, MapInfo Professional, MapMarker, TargetPro, StreetPro, MapXtreme, SpatialWare, the the Knowing Where tagline and the MapInfo logo are registered trademarks of MapInfo Corporation. All other marks are the property of their respective holders /00