NPR Everywhere. The power of <flexible> content. Zach Brand Sr. Director Technology & Strategy NPR, Digital Media

Transcription

1 NPR Everywhere The power of <flexible> content Zach Brand Sr. Director Technology & Strategy NPR, Digital Media

2 From NPR News in Washington.. Jack Speer et al

3 From NPR News in Washington.. Jack Speer et al X 784 X 35M / Week

4 Please give generously Your local station!=

5 NPR Digital Media API

6 So Why Should YOU Care about Flexible Content?

7 A) Staying Relevant Is Getting Much Harder Step 1 Step 2 You

8 0-50 > 1,000,000,000 > 800,000

9 B) It s Worked Well For Us NPR ipad app Facebook Integration NPR Music iphone app Relaunched NPR mobile site API launched in 2008, at OSCON Player 2.0 NPR News Android app NPR News iphone app Story Page Improvements NPR Music Remix Homepage Improvements NPR Blogs Made API Friendly

10 Architectural Philosophies Avoid LOTR Syndrome Content & Technology Are Inextricably Linked COPE (Create Once Publish Everywhere) - COPE drives all other architectural decisions Content Management Tools & Presentation Layers Understand the Atom - Story is the Atom for NPR - Stories contain Assets (i.e. text, audio, video, images, etc.) - Stories belong to Lists It Is Better To Be Incomplete Than Inaccurate

11 Good Tools Good People Good Content

12 1997 (No CMS)

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14 2003 (CMS)

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16 2005 (CMS)

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18 2008 (API)

19 NPR s Target Audiences for the API Launch Expectations: Ourselves - Supports Improve the entire development infrastructure efficiencies of our new site for NPR.org - Improvements to CMS to enable custom feeds by Editorial and Design Some sophisticated stations will use the API Stations Partner integration will be easier - Enables us to serve content to our member stations more easily The public will do amazing things with the API - Enables our stations to serve their communities better Partners - Creates new opportunities because - easy to implement with very little integration cost - Makes existing opportunities easier to maintain and grow Public - Engages the community part of NPR s Public Service Mission - Lots of great widgets, tools, sites built using the API

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21 Learning a slew of technical skills isn't the answer, it's just part of the journalism equation. -

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23 From Washington DC this is NPR

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26 NPR Addict iphone App

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29 System Architecture Supporting COPE

30 System Architecture Supporting COPE

31 System Architecture Supporting COPE Java JSP Struts

32 System Architecture Supporting COPE R / W MySQL

33 System Architecture Supporting COPE R / O MySQL Cluster NoSQL-like XML Repository

34 System Architecture Supporting COPE PHP5 SimpleXML PHP5

35 Inside the API s Black Box

36 Life and Times of Flexible Content

37 NPR CMS

38 NPR API

39 NPR.org

40 HTML5 / Tablet Site

41 NPR.org Audio Player

42 iphone App Mobile Site Android App

43 Google Chrome Extension

44 igoogle Gadget

45 KQED.org

46 WBUR.org

47 Connecticut Public Broadcasting NPR API CPTV s Drupal Based CMS Website Photos Courtesy Derik Elis, CBTV

48 What We Learned

49 I had to actually purchase a book to learn the API and write the client. Shawn Fanning of Napster Fame

50 Yeah, About That Chart. Election Related Traffic Bumps Figuring it out

51 Station Content in the NPR API (today)

52 KLCC Displaying N3 Stories from NPR API

53 WBUR Displaying N3 Story from NPR API

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58 A thousand words of COPE

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61 Make it ALL reusable

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63 API Keys and Consumption by Audience

64 This distribution chart is from June 2009 and does not include NPR consumption. We believe the distribution still applies today. Output Format Distribution

65 Page Views to NPR Tech Center

66 NPR Story API : Requests per Month > 20 requests to the Story API every second

67 Launch Expectations: Improvements to development efficiencies for NPR.org Some sophisticated stations will use the API Partner integration will be easier The public will do amazing things with the API Actual Results: NPR dramatically improved development efficiencies NPR s mobile strategy took off Some sophisticated stations have used the API Partner integration has been easier API has facilitated business development opportunities The public has done some interesting things Open Source NPR projects have been possible

68 NPR Android App

69 What s Next (or at least still causing us problems)

70 Station Content in the NPR API (today)

71 Public Media API (future)

72 Challenges Ahead Extending to Network Use Performance Caching Rights Management Pagination Which Presentation Layers to Focus On Laser or Shotgun?

73 Questions? Npr.org/blogs/inside API: npr.org/api