DIGITAL OVERVIEW. PHOTO CREDIT: KCRW Presents Summer Nights at Union Station by Owen Kolasinski

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Britney Harris
6 years ago
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1 DIGITAL OVERVIEW PHOTO CREDIT: KCRW Presents Summer Nights at Union Station by Owen Kolasinski

2 DIGITAL REACH 24x7 STREAMING 2,200,000 Sessions / Month ON-DEMAND 4,000,000 Sessions / Month PODCASTS 2,700,000 Downloads / Month SOCIAL MEDIA 461,959 Twitter Followers 197,042 Facebook Followers 97,500 Instagram Followers WEBSITE 1,400,000 Monthly Page Views 1,180,000 Monthly Uniques KCRW RADIO APP iphone, Android 80,000 Active Monthly Users 15,600 Daily Users NEWSLETTERS 82,438 / 22% Member Updates 80,129 / 23% 5 Things 79,870 / 23% 5 Songs 74,140 / 22% Music Insider 8,230 / 27% Art Talk 8,000 / 22% Theater 7,953 / 25% Good Food 4,724 / 25% Santa Barbara 3,819 / 28% Independent Producers Project 2,982 / 27% Design and Architecture PHOTOGRAPHY CREDIT: BADBADNOTGOOD Live on Morning Becomes Eclectic by Spencer C. Amonwatvorakul

Banner ads offer sponsors flexible options to engage KCRW s audience too.

3 EXPANDING 970x50 KCRW.COM KCRW.com engages fans with award-winning content and enhances the KCRW experience. Banner ads offer sponsors flexible options to engage KCRW s audience too. 970x50 Expanding Banner Ad Top center Expands to 970x x x600 Banner Ad Mid-page, right rail 728x90 Banner Ads Mid-Page and/or bottom center 728x90

4 EXPANDING 970x50 SPONSORSHIP PAGES Synchronize all ads on specific pages. Available on the homepage, specific shows and blog pages including Morning Becomes Eclectic, Good Food, Press Play, to name a few. 970x50 Expanding Banner Ad Top center Expands to 970x x x600 Banner Ad Mid-page, right rail 728x90 Banner Ads Mid-Page and/or bottom center 728x90

5 SMARTPHONE WEBSITE Smartphone users visiting KCRW s website view an optimized version of the site, including banner ads. 300x50 ROS Banner Ad Top, middle and bottom center 300x50 Expanding Banner Ad Top center Expands to 300x250 24% of smartphone and tablet owners shopped on their mobile devices in the past year. Source: Scarborough

EXPANDING VIDEO 970x50 IN-BANNER VIDEO ADS Express your message with video. Each video banner option offers space for a video and accompanying text / imagery.

6 EXPANDING VIDEO 970x50 IN-BANNER VIDEO ADS Express your message with video. Each video banner option offers space for a video and accompanying text / imagery. 970x50 Expanding In-Banner Video Ad Top center Expands to 970x x600 In-Banner Video Ad Mid-page, right rail No expansion, video plays in existing space EXPANDS TO DISPLAY VIDEO WITH ROOM FOR TEXT / IMAGES 300x x50 Expanding In-Banner Video Ad Smartphone Website Top center Expands to 300x250

7 MEDIA PLAYER 24/7 STREAMING CONTENT Engage KCRW s digital streaming audience with audio and synchronized website banner ads. STREAMS Target ads on specific audio content, including KCRW Live Eclectic 24 KCRW News Santa Barbara POP-UP 728x90 AD UNITS Synchronized to increase impact Pre-roll audio ad 15-seconds on all streams Banner ads display during audio pre-roll 728x90 standard site 300x50 smartphone site

8 MEDIA PLAYER ON- DEMAND CONTENT Ads play throughout content, connecting your message with active listeners tuned-in to their selected show. CONTENT TARGETING Campaigns may be set up to target individual shows including Press Play, Morning Becomes Eclectic and Good Food. POP-UP 728x90 AD UNITS Pre-, mid- and post-rolls available Pre-roll includes a synchronized 728x90 or 300x50 ad to reinforce messaging Content is played on the website media player Individual show sponsorships combine podcast and on-demand

9 KCRW PODCASTS Avid fans of KCRW s award-winning shows use podcasts to download and listen to episodes at their convenience. AUDIO AD UNITS Pre-, mid- and post-rolls are available to reinforce messaging throughout shows CONTENT TARGETING Individual show sponsorships are available and combine podcast and on-demand Shows include content like Press Play, Morning Becomes Eclectic and Good Food

10 KCRW NEWSLETTERS Reach engaged audiences and target by specific interests. Newsletter Ad Size Subscribers Open Rate Frequency Member Updates 300x250, 600x74 82,438 22% Weekly 5 Things 300x250, 600x74 80,129 23% Weekly 5 Songs 300x250, 600x74 79,870 23% Weekly Santa Barbara Updates 300x250, 600x74 4,724 25% Bi-weekly 300x x x74

Weekly Art Talk 600x74 8,230 27% Weekly Theater 600x74 8,000 22% Weekly Good Food 600x74

11 KCRW NEWSLETTERS Reach engaged audiences and target by specific interests. Newsletter Ad Size Subscribers Open Rate Frequency Music Insider 600x74 74,140 22% Weekly Art Talk 600x74 8,230 27% Weekly Theater 600x74 8,000 22% Weekly Good Food 600x74 7,953 25% Weekly IPP 600x74 3,819 28% Monthly Design and Architecture 600x74 2,982 27% Weekly 600x74 600x74

12 VIDEO PRE-ROLL A compelling way to highlight your support of KCRW and public media. VIDEO AD UNITS Ad unit (with audio) runs before video content 15-second Sponsor Video

DIGITAL OVERVIEW LISTENERS, VISITORS, STREAMERS, APP AND SOCIAL MEDIA USERS FOLLOW ST. LOUIS PUBLIC RADIO

DIGITAL OVERVIEW LISTENERS, VISITORS, STREAMERS, APP AND SOCIAL MEDIA USERS FOLLOW ST. LOUIS PUBLIC RADIO HEAR IT, SEE IT, CLICK IT St. Louis Public Radio platforms provide multiple touchpoints CONTINUOUS