DIGITAL OVERVIEW LISTENERS, VISITORS, STREAMERS, APP AND SOCIAL MEDIA USERS FOLLOW WBEZ

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Owen Dalton
5 years ago
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1 DIGITAL OVERVIEW LISTENERS, VISITORS, STREAMERS, APP AND SOCIAL MEDIA USERS FOLLOW WBEZ

ON AIR / ON APP / ONLINE WBEZ platforms provide multiple touchpoints 24/7 AUDIO STREAMING 1,100,000 sessions / month 245,000 unique streamers / month WEBSITE 450,000 page views / month 241,000 unique

2 ON AIR / ON APP / ONLINE WBEZ platforms provide multiple touchpoints 24/7 AUDIO STREAMING 1,100,000 sessions / month 245,000 unique streamers / month WEBSITE 450,000 page views / month 241,000 unique visitors / month PODCAST 770,000 downloads / month APP 60,000 downloads 30,000 unique active users / month Advertising on multiple platforms substantially increases a consumer s ability to remember an ad campaign. Nielsen NEWSLETTER - Weekly Rundown 110,000 subscribers SOCIAL MEDIA 301,000 connections and growing Photo Credits: CTA Loop Adams & Wabash by David Wilson (cover); Phones by Fairphone Flickr Creative Commons

WBEZ.ORG A source for Chicago s top stories, WBEZ s homepage provides

EXPANDING AD 970x300 EXPANDED AD 300x250 300x250 BANNER BANNER AD

above-the-fold, loads full size and contracts to 970x90 on close

SMARTPHONE BANNER AD Homepage, top center, above-the-fold 300x250

3 WBEZ.ORG A source for Chicago s top stories, WBEZ s homepage provides highimpact ad units with responsive design 970x250 EXPANDED AD 970x50 EXPANDING AD 970x300 EXPANDED AD 300x x250 BANNER BANNER AD HOMEPAGE ONLY 970x250 EXPANDED AD Homepage, top center, above-the-fold, loads full size and contracts to 970x90 on close 728x90 TABLET BANNER AD Homepage, top center, above-the-fold 300x50 SMARTPHONE BANNER AD Homepage, top center, above-the-fold 300x250 BANNER ADS Homepage 300x50 BANNER AD Photo Credit: MacBook Air keyboard by Sam Flickr Creative Commons

WBEZ.ORG WBEZ engages fans with award-winning content on multiple digital platforms, including its website with ads optimized across various devices 300x600 ADHESION BANNER AD RUN-OF-SITE 300x600 and

4 WBEZ.ORG WBEZ engages fans with award-winning content on multiple digital platforms, including its website with ads optimized across various devices 300x600 ADHESION BANNER AD RUN-OF-SITE 300x600 and 300x250 ADHESION BANNER ADS ROS, right rail, remain on screen as user scrolls down page 300x250 BANNER AD 300x250 SMARTPHONE BANNER AD ROS Photo Credit: MacBook Air keyboard by Sam Flickr Creative Commons

24/7 AUDIO STREAMING Plug into the streaming audience with audio ads,

PRE-ROLL :15 :15 AMERICAN AUDIENCES OF STREAMING RADIO HAVE RISEN

increase from 2016 to 2018 57% listen to online audio weekly 14%

increase from 2016 to 2018 Source: The Infinite Dial 2018 Edison

5 24/7 AUDIO STREAMING Plug into the streaming audience with audio ads, including via the website media player and mobile app 15-SECOND AUDIO PRE-ROLL :15 :15 AMERICAN AUDIENCES OF STREAMING RADIO HAVE RISEN STEADILY IN RECENT YEARS 64% listen to online audio monthly 12% increase from 2016 to % listen to online audio weekly 14% increase from 2016 to % stream audio in the car monthly 33% increase from 2016 to 2018 Source: The Infinite Dial 2018 Edison Research and Triton Digital Photo Credit: Headphones by Ben Loomis Sourced via Flickr Creative Commons

MOBILE APP The WBEZ app provides engaged listeners on-the-go

The WBEZ app delivers content on-demand with over 200,000

Listeners tune in live or listen to shows that just aired with

users / month SYNCHRONIZED AUDIO PRE-ROLL + FULL SCREEN BANNER

6 MOBILE APP The WBEZ app provides engaged listeners on-the-go access on Apple and Android devices 15-SECOND AUDIO PRE-ROLL The WBEZ app delivers content on-demand with over 200,000 shows, stories and podcasts available at the tap of a finger. Listeners tune in live or listen to shows that just aired with the replayer feature :15 60,000 downloads 30,000 unique active users / month SYNCHRONIZED AUDIO PRE-ROLL + FULL SCREEN BANNER :15 Photo Credit: Tablets by Martin Voltri Sourced via Flickr Creative Commons

PODCASTS With an expanding lineup of locally produced shows, WBEZ listeners engage with content on their

or 30-second Audio Mid-rolls Shows Sound Opinions Exploring the history, heart and forces that shape

encountering in real life Average Monthly Downloads 200,000 120,000 :15 :30 Making Obama In a 6-part

historic path to the national stage Making Oprah A 6-part series charting the rise of the most

experiences with trouble of all stripes legal, romantic, financial, etc.

40,000 40,000 56,000 HIGH LISTENER ENGAGEMENT PROMOTES RESPONSE 79% took action in response to a

7 PODCASTS With an expanding lineup of locally produced shows, WBEZ listeners engage with content on their own schedule using their audio player and device of choice AD UNITS 15-second Audio Pre-rolls 15-second or 30-second Audio Mid-rolls Shows Sound Opinions Exploring the history, heart and forces that shape modern music Nerdette Nerding out about all the things one is watching, reading, listening to and encountering in real life Average Monthly Downloads 200, ,000 :15 :30 Making Obama In a 6-part documentary that has generated over 2 million downloads, the former President speaks with WBEZ about his historic path to the national stage Making Oprah A 6-part series charting the rise of the most successful talk show ever, with exclusive interviews The Trouble Interviews with people about real experiences with trouble of all stripes legal, romantic, financial, etc. Daily Local News On-demand versions of the popular WBEZ news programs Morning Shift and Worldview 80,000 40,000 40,000 56,000 HIGH LISTENER ENGAGEMENT PROMOTES RESPONSE 79% took action in response to a sponsorship announcement in an NPR podcast Source: NPR Podcast Listener Survey, February 2018 Photo Credit: Headphones by Ben Loomis Sourced via Flickr Creative Commons

8 NEWSLETTER Ads are presented to a core fan base of subscribers, interspersed with with top stories, providing prominence in an uncluttered environment Weekly Rundown One send per week, usually on Saturdays 110,000 subscribers 1160x200 BANNER AD 640x400 SMARTPHONE BANNER AD 1160x200 BANNER AD

DIGITAL OVERVIEW LISTENERS, VISITORS, STREAMERS, APP AND SOCIAL MEDIA USERS FOLLOW ST. LOUIS PUBLIC RADIO

DIGITAL OVERVIEW LISTENERS, VISITORS, STREAMERS, APP AND SOCIAL MEDIA USERS FOLLOW ST. LOUIS PUBLIC RADIO HEAR IT, SEE IT, CLICK IT St. Louis Public Radio platforms provide multiple touchpoints CONTINUOUS