Everything you need in one interface. Content, Widgets, Promotions

Transcription

1 Everything you need in one interface Content, Widgets, Promotions

2 What is BookLetters? BookLetters is a digital marketing toolkit that enables your library to project a more meaningful, interactive web presence to your patrons. Built as a supplemental CMS (content management system), your library can use BookLetters to create hundreds of custom pages, from supplementing your current website all the way to comprising the majority of your library s online content. Pages can be updated as often as necessary, and are pushed out to users through a variety of digital outlets. Pre-generated content is also included in BookLetters, and can be added throughout your site to keep information current and dynamic without the need for staff intervention. We ve simplified the steps to help you create what you need, when you need it, so everyone can have a hand in promoting your library s resources. Streamline marketing processes and simplify the budget by using one product to meet multiple needs. Get your staff to work as a team, sharing content between departments and eliminating unnecessary duplication. Tailor your web presence to meet the specific needs of your community. Give your staff a voice and make reaching out easier than ever before.

3 How do I use it? BookLetters is remotely-hosted application software housed on booksite s cloud platform. Each library using BookLetters has their own individual interface which allows them to create, update, and send information whenever they choose. Pages are customized to reflect the branding and functionality of your website, blending seamlessly with your existing web presence. BookLetters also allows custom branding for web, , and mobile pages across multiple departments. As pages are created in BookLetters, libraries simply link using the URL or create a book widget to add to their website. When content is updated in the BookLetters toolkit, changes are automatically reflected on your site. Multiple catalog links help keep your patrons connected to your holdings. Mobile-friendly pages, also compatible with the Boopsie mobile app. Ongoing support for website updates and staff training at no additional cost. Flexible structure so each library can insert content and links where it best meets the needs of each audience. Each library has access to hundreds of customizable pages which they can use, store, update, and send whenever they want to let their community know about library events, new book arrivals, programming updates, or special announcements.

4 What s Included? BookLetters offer an extensive array of tools and content. Some of these include: Book covers and annotations Pre-generated award/bestseller lists Monthly editorial content Hundreds of customizable pages Widgets for collection promotion Posts to Facebook and Twitter RSS feeds Unlimited e-newsletters and subscribers Opt-in page for patron e-newsletter signup Automatic opt-out feature on every newsletter Mobile site creation Monthly JustIn lists populated from new arrivals Series lists generated by KDL s What s Next database BookPage reviews Ability to add Staff reviews to database And more.. "By using BookLetters, all of our librarians are able to edit the library's website without any special software. Using BookLetters has allowed us to keep the public more informed of what services, events, and items we have to offer... Overall, our experience with using BookLetters has been very positive and we would highly recommend them to any library system. Nina Meadows, Assistant Director, Union County Public Library

5 Can I use it with my current platform? BookLetters is compatible with almost any website platform including Drupal, Joomla, and Wordpress. In fact, all your library needs is a hosted home page and BookLetters can be used for the rest of your website. Widgets and content can also be integrated into blogs, and content posted directly to the library s Facebook and Twitter accounts from inside the BookLetters interface. All BookLetters pages are also mobile-responsive. "BookLetters has greatly expanded our ability to produce timely and relevant web pages tailored to our library's needs. It has also provided us with a vehicle to distribute a library e-newsletter. Thanks to the helpful staff, we were able to start small and grow at our own pace. Paula Smus, Director, Moreno Valley Public Library If you think BookLetters might be a fit for your library s needs, or would like to setup a free trial, please contact us to find out more info@booksite.com