Operating Systems. Macintosh/Windows: Cost and Productivity Analysis. Complete Research Report. Pfeiffer. Consulting

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1 Operating Systems Macintosh/Windows: Cost and Productivity Analysis Complete Research Report Pfeiffer

2 Project: Macintosh/Windows: Cost Cost and and Productivity Analysis Pfeiffer Reproduction prohibited without prior written permission. Photocopying prohibited. Contact Pfeiffer for distribution-copies Table of Contents 3

3 Pfeiffer Reproduction prohibited without prior written permission. Photocopying prohibited. Contact Pfeiffer for distribution-copies Table of Contents List of Tables List of Charts List of Figures About this Report Introduction...18 About This Report About the Market Research Methodology About the Productivity Benchmarks Structure of the Report A Word of Thanks Overview of Key Findings About the Research Project...23 Key Findings: Introduction...23 Administration and Support...24 Apple and Corporate IT: A Love-Hate Relationship...25 Publishing Functionality...25 Efficiency and Productivity...26 Cost Aspects...26 Total Cost of Ownership (TCO) and Return on Investment (ROI)...27 About the ROI impact of productivity: Conclusion...27 PART I: RESEARCH ANALYSIS AND RECOMMENDATIONS Research Analysis Overview of Collected Data...30 Nature of Companies Surveyed Levels of Data Collection Overview of Hardware Surveyed in the Research...32 Hardware Operating Systems Versions of Windows in Use Versions of Mac OS in Use Major Points: Hardware and Operating System

4 Pfeiffer Reproduction prohibited without prior written permission. Photocopying prohibited. Contact Pfeiffer for distribution-copies Purchase Costs for Computer Hardware...34 Average Purchase Costs of Surveyed Computers: Key Figures Analysis Average Life Span of Computers Major Points: Purchase Cost and Life Span Purchase Cost of Computers per Year Major Points: How Important Is the Purchase Cost Really? Important Note: Averages vs. Minimum/Maximum Reported Values Analyzing Minimum and Maximum Reported Purchase Costs Understanding Equipment Patterns Major Points: Purchase and Equipment Patterns Deployment of Computer Hardware...39 Introduction Average Time and Cost of Deployment Average Time and Cost of Replacement Deployment: Minimum and Maximum Reported Values Deployment: Platform Differences Key Advantages in Deployment: Windows Key Advantages in Deployment: Macintosh Major Points: Deployment and Replacement of Computers Administration...44 The Reasons for an Intricate Situation Business Management vs. Production Major Points: Understanding Administration Administration: The Corporate IT Perspective...46 Market Attitudes: Corporate IT Management Profoundly Contradictory Findings The Corporate IT Perspective: Windows Advantages The Corporate IT Perspective: Windows Disadvantages Major Points: Corporate IT Perspective of Windows The Corporate IT Perspective: Macintosh Advantages The Corporate IT Perspective: Macintosh Disadvantages Major Points: Corporate IT Perspective of Macintosh Survey Data: Administration Costs...52 Introduction: What We Surveyed Validation of an Operating System Update Integration-Related Costs Major Points: Administration and Integration Security and Spyware...54 A Universal Threat The Cost of Security How Secure is the Macintosh Platform? Major Points: Security and Spyware

5 Pfeiffer Reproduction prohibited without prior written permission. Photocopying prohibited. Contact Pfeiffer for distribution-copies Total Cost of Ownership: Overview...56 A Complex Equation Basic TCO Evaluations Major Points: Total Cost of Ownership The User Perspective...58 About the Collected Information General Attitude Understanding User Perception Attitude to Windows by Macintosh Users Windows: Perceived User Advantages Windows: Perceived User Disadvantages Macintosh: Perceived User Advantages Macintosh: Perceived User Disadvantages Major Points: The User Perspective Windows as a Publishing Environment...62 Technology Considerations Font-Related Problems Are Frequent Problems with the Windows Mouse Productivity: A Key Distinguishing factor Publishing on Windows: Views From the Field...65 Introduction Nature of the Move Advantages and Issues Publishing on Windows: Conclusions Major Points: Windows as a Publishing Environment Productivity Benchmarks and Efficiency Measures...68 About the Productivity Benchmarks About the Methodology of the Productivity Benchmarks Hardware Overview Configuration Overview Nature of Benchmarks and Productivity Measures Major Points: Productivity Benchmarks Key Results The Impact of Productivity on ROI...72 Introduction Major Points: The Impact of Productivity on ROI Recommendations and Strategic Outlook Platform DIfferences in a Nutshell...76 Key Aspects: Publishing Technology Key Aspects: Ease of Administration and Support Key Aspects: Productivity Major Points: Platform Differences

6 Pfeiffer Reproduction prohibited without prior written permission. Photocopying prohibited. Contact Pfeiffer for distribution-copies Macintosh or Windows?...78 Where Do We Come From? Should One Move From Macintosh to Windows? Major Points: Pros and Cons of Moving to Windows Costs of Moving From Macintosh to Windows The Need for Cost-Benefit Analysis Major Points: Costs of Moving From Macintosh to Windows Where Is Apple Going?...82 Driving Change Some Positive Evolutions Around Apple Some Negative Evolutions Around Apple Concerns: Apple's Pro-Market Hardware Strategies Is Apple Improving as an Enterprise Player? Major Points: Where Is Apple Going? Apple and the Enterprise: Changes Ahead? Microsoft and Publishing...87 Does Microsoft Care About Publishing? What Does Windows Vista Mean for Publishers? Will Microsoft Improve User Interface Efficiency? Major Points: Microsoft and Publishing Platform Differences, Ease of Use and Productivity Platform DIfferences: Introduction...90 The Never-Ending Discussion Spotting the Difference What s in a User Interface? Why Is It Important to Understand Platform Differences?...93 Making the Right Decision Functionality vs. Ease of Use Feature-Driven User Interface Design User Interface: Understanding the Differences...97 What Do We Need to Look At? The Importance of Casual Learning Why Its s Always 12: What Is Ease of Use? Understanding Simplicity Everything Counts Macintosh and Windows: Key User Interface Differences User Interface Elements and Paradigms Features vs. User Experience User Administration User Experimentation and Casual Learning

7 Pfeiffer Reproduction prohibited without prior written permission. Photocopying prohibited. Contact Pfeiffer for distribution-copies Understanding User Interface Friction What Is User Interface Friction? The Limits of Technology Analysis The Concept of User Interface Friction (UIF) Major Points: User Interface Friction (UIF) Key Friction Points Menu Latency Mouse Operation User Interface Ambiguity File Navigation Option Overload Concept Confusion Major Points: Key Friction Points Analyzing User Interface Friction Why Is it Important to Understand User Interface Friction? Operating Systems vs. Application Software Mitigating Factors User Interface Friction and User Expertise Absence of Friction Can Be a Killer Feature Understanding User Experience Can User Interface Friction Be Measured? A Question of Methodology Major Points: Analyzing User Interface Friction PART II: RESEARCH DATA Research Data: Detailed Results Surveyed Hardware Overview of Reported Hardware Overview of Reported Hardware (By Geographic Zone) Type of Computer Type of Computer (By Geographic Zone) Operating System Penetration Reported Use of Operating System Versions Purchase Costs Average Reported Purchase Cost of Computers Average Life Span of Computers Purchase Cost of Computers Per Year Minimum and Maximum Reported Cost of Computers Average Cost of Macintosh and Windows Computers (Incl. Basic Management and Security)

8 Pfeiffer Reproduction prohibited without prior written permission. Photocopying prohibited. Contact Pfeiffer for distribution-copies IT Staff Reported Numbers and Cost of IT Staff Deployment and Administration Average Time and Cost of Deployment Average Time and Cost of Deployment Average Time and Cost of Deployment Average Time and Cost of Deployment Security Related Data Estimated Security Incidents and Their Cost Estimated Spyware Incidents and their Cost Market Data: Administration Administration Issues Rate the Complexity of Rolling Out a Workstation Do You Upgrade Hardware to More Recent OS Versions? Rate the Complexity of Validating an OS Upgrade Hidden Deployment Costs: Compatibility Problems Hidden Deployment Costs: Problems with Disk Image Hidden Deployment Costs: Reliability Problems Does Mac OS X Make Deployment Easier Than Mac OS 9? Does Mac OS X Make Deployment Easier Than Windows 2000? Does Mac OS X Make Deployment Easier Than Windows XP? Is there a Degradation of Workstation Performance Over Time? If you Replaced your Macintosh Computers with Windows PCs, would Administration Costs Could Your Windows Support Personnel Handle Macintosh Support Calls? Market Data: Technology and Management Technology Usage Do You Use Color Management in Production? Do You Use a Corporate Asset Management System? Do You Have a Specific Budget for Security Incidents? Please Rate Your Confidence in Your Antivirus Solution Please Rate the Efficiency of Your Anti-Spyware Solution Do You Rely on User Administration? Do You Have a Budget for Operating System Training? Have You Evaluated the Cost Impact of Casual Learning? Have You Evaluated the Cost of Peer Support? Market Data: Strategic Outlook Operating System Strategy Are You Envisaging a Switch from Macintosh to Windows for Publishing? Is Apple Moving in the Right Direction for Your Business?

9 Pfeiffer Reproduction prohibited without prior written permission. Photocopying prohibited. Contact Pfeiffer for distribution-copies Is Microsoft Moving in the Right Direction for Your Business? Would You Envisage a Mixed-OS Production Environment? Would You Envisage Linux as an Application Environment? Is Maturity of Publishing Technology Stopping You from Standardizing on Windows? Is the Complexity of Migration Stopping You from Standardizing on Windows? Is User Preference Stopping You from Standardizing on Windows? Are Security Issues Stopping You from Standardizing on Windows? What Is Stopping You from Standardizing on Windows? PART III: BENCHMARKS AND PRODUCTIVITY MEASURES System Performance Benchmarks Basic Hardware Performance Benchmarks Startup and Shutdown Measures Application Launch Application Launch File Copy Performance File Open/Save Performance Performance vs. Productivity Photoshop Open File vs. Photoshop Round-Trip Productivity Benchmarks: User Interface Efficiency User Interface Efficiency Measures Cut/Paste a Paragraph of Text Launch 3 Applications in Succession Menu Access Menu Access (Average) Excel: Suite of Common Editing Operations Print Simple Document Print Document (Average) Administrative Tasks: Changing Screen Resolution Administrative Tasks: Delete Files on the Desktop Folder Navigation (Desktop) Average of Common User Interface Operations Productivity Benchmarks: Publishing Publishing-Related Productivity Measures Open Non-Native Files in Photoshop Access Photoshop File in Sub-Folder Photoshop Menu Access Font Activation Photoshop/Illustrator Round-Trip (InDesign)

10 Pfeiffer Reproduction prohibited without prior written permission. Photocopying prohibited. Contact Pfeiffer for distribution-copies Photoshop/Illustrator Round-Trip (QuarkXPress) Suite of Common Imaging Operations Publishing Productivity Measures: Average Mouse Precision and Efficiency Benchmarks Mouse Precision Productivity Measures Mouse Precision Measures: Average of All Tests Mouse Precision Measures: Windows User Mouse Precision Measures: Macintosh User Mouse Precision Measures: Average by OS Version