Project Specification - Daily Deals

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Amie Phelps
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Project Specification - Daily Deals 09.15.

1 Project Specification - Daily Deals By : Craig Robinson (Head of Development) Russell Pike, Farrell Howard ZipHub Inc. Las Vegas, Nevada

2 1 Overview This project specification document describes the Daily Deals system. The Daily Deal system will be an additional feature to the ZipHub Wheel Categories and added to the mobile platform having a backend for record management. The Daily Deals will enable an Advertiser to create two different PPC campaigns. The PPC campaign for Sponsored Ads and a Daily Deal PPC that will display the Daily Deal template page with the download-able coupon offer that will be displayed on an internal portal of the ZipHub Platform with multiple categories. The Proposed System Register into the ZipHub.com Advertisers Portal Get an notification after registration Log Into the ZipHub.com System Click on the PPC campaign Tab There will be two types of PPC campaigns 1. Sponsored Ads 2. Daily Deal Campaigns Select Daily Deals Campaigns Provided Daily Deals template engine information will be completed Daily Deal Template will create the following steps: Create the Daily Deals Microsite - This will include a extensive editor Create the Daily Deal Coupon - Coupon Template Builder Create the Daily Deal Print/Save/Code generator The abilty to save/launch/delete the Daily Deal Coupon Submit the Daily Deal to the Admin for approval and launching in the Daily Deal section Admin Daily Deal Module to manage the Daily Deals clicks for Impressions - Download

3 2 The Feature List i: ject sarequire Project Requirements - Resource Management Design - ZipHub Wheel Modifications Design - ZipHub Portal Design for Daily Deal Section Design - Daily Deal Template Builder Design - Daily Deal Microsite Layout Client Side Development - Category Listing for Daily Deals Client Side Development - Develop the UI/UX for ZipHub portal and Daily Deal category page Server Side Development - Database Modifications to include additional PPC process and Daily Deals additional tables and database association Server Side Development - Admin Module to manage the Daily Deals PPC process and impressions and clicks fees Server Side Development - Creating the application logic for the Daily Deal PPC

4 3 Flow Chart Orange - Completed Red - Not Created Green - Planned Development

5 4 Work BreakDown In this section the aim is to show exactly the task and work breakdown to implement the Daily Deal system requirements accordingly with the User Cases, ER Modeling and Entity identification so that we will not be missing the required features on the backend as well as on the mobile platform. Meeting the outlined requirements makes the Daily Deal and ZipHub system more useful to clients and users of the ZipHub platform. Below we follow the entity identification to describe all the necessary implementation details for each entity and actions they perform.

6 5 Technology Used We are developing primarily in PHP. Our front end uses HTML, CSS and Javascript frameworks like Angularjs. The current Backend system is implemented using native PHP but need to use and automate using REST API ( the de facto standard for mobile and backend communication ) approach which we believe facilities more robust functionally when communicating with the mobile platform in terms of security as well as delivery. The current system uses MYSQL as relational database management system data about the entity models designed. We intend to use the MYSQL database for the proposed system as well. During the implementation phase we hope to write code well on the first pass, complete with tests and documentation wherever appropriate. We break the development process down into a one set of feature list (using four phases core, marketing, resource mapping and communication stages ). We try to provide estimates of developer time (dd = developer days, approximately 7 hours each) for each feature, however these estimates are rough and subject to change. *These estimates do not account for communication delays and developer overlap. Phase 1. Basic Entity implementation (Core) 1. Signup Design the necessary UI for user Implement Registration feature ( Register as Advertiser) Implement Login feature

7 6 2. Member (Advertiser) Implement the necessary user interface pages for PPC Register a member as Daily Deal Advertiser Associate a member with Daily Deal PPC account created Enable a member to create a Daily Deal PPC Campaign 3. Admin Module Implement the necessary user interface pages Register Daily Deals details Associate Daily Deals with Advertiser PPC account created Enable Admin to edit and Manage PPC campaign Phase 2. Entity Association ( Coupons) 1. Coupons Implement the coupons necessary user interface pages Implement registration of coupons for Advertiser and Admin details and Associate the necessary Coupon Images Enable Advertiser, Admin and users to list their product when they get visited or List coupons under Advertiser's profile Enable the feature to view, browse, edit coupons

8 7 Phase 3. Entity Management ( Resource access authorization) 1. User groups Admin user interface implementation Enable Daily Deals Module Enable listing and CRUD (Create, Read, Update and Delete) features on the Daily Deals for Admin * All the features below requires a user interfaces / user pages. Coupons Daily Deal Microsite Daily Deal Portal 2.. Group Admin (Question : Who assigns a group admin? still a question? but if we let group admin to register as group admin, create their own groups and manage joined members that would be possible no assignment is required ) Group Admin user interface implementation Enable Group admin login Enable listing and CRUD (Create, Read, Update and Delete) features on the following entities Create groups Manage groups ( edit information for the group)

9 8 Current Completed Features ZipHub Web Portal ZipHub Store Consumer Signup Process Advertiser Signup Process Charity Signup Process PPC Campaign Flex Offers ZipHub Offers Publishing Feature Admin Module YP.com API Integration Movie API Integration Referral System - Two Tier Member Referral Estimated Development for Daily Deals Feature and ZipHub Portal (Design Phase) for Daily Deals = 14dd (Design Phase) for Admin Module = 5dd (Design Phase) for Daily Deals Web Portal = 5dd Total Design Phase = 24dd (Client Side Development) All UI/UX pages for Daily Deals Feature = 12dd (Server Side Development) Daily Deals PPC = 30dd (Server Side Development) Admin Module = 14dd (Server Side Development) Database Modifications = 4dd Total Development = 60dd

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