What is Today s Market Requirement?

Transcription

1 ITU-D Regional development forum for the Arab region 2010 Broadband market in the region Noel Kirkaldy Solutions Marketing Middle East and Africa Motorola Networks What is Today s Market Requirement? Millenials Road Warriors Homelife Enhancers Data Tsunami Age: GB / Month Age: GB / Month Motorola Cross Age: GB / Month Generation Study Source: HSPA + on the road to LTE, Dr. Erol Hepsaydir, 3 UK, 20th April

2 What is Today s Market Requirement? Clearwire, USA >7 GB/sub/month 2 Operators in MENA >20 GB/sub/month Data Tsunami Source: HSPA + on the road to LTE, Dr. Erol Hepsaydir, 3 UK, 20th April 2009 EU Digital Agenda to 2020 Internet for all % Internet Coverage % Coverage of 30Mbps 50% Households take-up of 100Mbps 2

3 Are we ready? Do we have the solutions and devices? Do we have enough spectrum? Who is going to pay? Which Broadband Solution? Coverage/Mobility Wide Area Mobile Metro Area Nomadic Local Area Fixed 2G 1 K bps Cellular Industry HSPA / LTE 2.5G 3G 3.X G FDD & TDD Data Speeds span a wide range Broadband TDD e d Fixed Wireless Industry Fixed xdsl & Fiber Ultra Broadband n (smart antennas) with Mesh extns. 1 G bps b/a/g 3

4 Air Interface Evolution Landscape 2G 2.5G 2.75G GSM GPRS EDGE E-EDGE 3GPP 3G 3.5G 3.75G UMTS HSxPA HSPA+ LTE 3.9G IEEE d e 4Q 2010 WhyMAX? and WhyLTE? 14 EvDO Relative TCO HSPA LTE Subscribers GB/month 4

5 Pakistan Broadband Market Share by Technology Introducing Long Term Evolution (LTE) Invest to Grow Revenue Revenues Revenue per User Mobile Operators How can we drive new revenues to continue to grow the mobile services market? Capacity Solutions How can the network be extended to deliver much higher capacity cost effectively? Cost per User Invest to Save Money How can the network be optimized for efficient operation delivering a higher quality experience? Efficiency 10 5

6 Critical importance of devices Existing Eco-system for FDD and TDD Chipsets Data CPEs Data + VoIP CPEs 2009 Data + VoIP + WiFi CPEs Q 1Q 2Q 3Q USB Devices 4Q 1Q Q Demo s Based on FPGA Reference Board USB Dongles Commercial Single Mode, Single Band USB Dongles Commercial Multi mode, Multi Band LTE Devices Emerging LTE Eco-system for FDD and TDD 6

7 Are we ready? Do we have the solutions and devices? Do we have enough spectrum? Who is going to pay? SPECTRUM USED FOR DEPLOYMENT 800 MHz 2100 MHz 2600 MHz 3500 MHz 5800 MHz 7

8 Technology & Service Agnostic Spectrum LTE 2300 MHz 2600 MHz 3500 MHz 3600 MHz 5800 MHz New to Wireless Cellular 700 MHz 800 MHz 850 MHz 900 MHz 1500 MHz 1800 MHz 1900 MHz 2100 MHz 2300 MHz 2600 MHz New to Wireless Cellular 8

9 2.6 GHz 3GPP Bands 7 & 38 or 41 Paired Spectrum (FDD) 2 x 70 MHz FDD UL TDD FDD DL 2500 MHz 2570 MHz 2620 MHz 2690 MHz Unpaired Spectrum (TDD) 50 MHz The Importance of the Digital Dividend bands either 790 MHz 862 MHz or 698 MHz 806 MHz Some Countries looking at both 9

10 Are we ready? Do we have the solutions and devices? Do we have enough spectrum? Who is going to pay? Who is going to pay? Governments Operators Customers 10

11 What will we pay for? Information Communication Entertainment What will we pay for? Information Communication Entertainment / Education 11

12 Multiple Broadband Solutions Coverage/Mobility Wide Area Mobile Metro Area Nomadic Local Area Fixed 1 K bps Cellular Industry HSPA / LTE 2G 3.X Differentiated 2.5G 3G G Services FDD & TDD for Data Speeds span a wide range Broadband TDD e d Increased AMPU Fixed Wireless Industry Fixed xdsl & Fiber Ultra Broadband n (smart antennas) with Mesh extns. 1 G bps b/a/g Shukran! noel.kirkaldy@motorolasolutions.com 12