Open innovation in Embedded Systems Design

Transcription

1 Open innovation in Embedded Systems Design Filiep Vincent Project manager DSP Valley 6 October 2009 Slide 1

2 Why is DSP Valley a Why Innovation? Technology Network? 6 October 2009 Slide 2

3 Innovation in Automotive More than 60 microprocessors in a modern car, enabling new functionalities: improved safety: ABS, ESP, airbag, more efficient power consumption: engine control, emission,... luxurious comfort: A/C, Radio-CD, Video, 6 October 2009 Slide 3

4 Innovation in Health Care Echography Heart defibrillator Electro stimulation Hearing devices New services New products Better health care 6 October 2009 Slide 4

5 Innovative (IC)Technology for Added Value Innovative technology brings new added value to products In commercialisation process, new added value is crucial to maintain competitive position Networks Wireless Communication Navigation & Communication Technology Consumer Electronics Multimedia Infrastructure Digital Sound Processing M&T Digital Image Processing Machine Construction Sensorcontrolled systems Space Automotive Electronics Medical Applications 6 October 2009 Slide 5

6 Differentiation needed for Competition Price differentation However: some competitive price disadvantages for European companies... Cost reduction by using new technologies Product differentiation New functionalities New features Service differentiation 6 October 2009 Slide 6

7 Why is DSP Valley a However... Technology Network? Ever increasing complexity 6 October 2009 Slide 7

8 Trend: HW Architectural Complexity From 4bit to 32bit µp to 64bit µp 8bit (PIC, AVR, H8, 8051, ): Programming in assembler, C Simple control functions, CAN, LIN Distributed intelligence, Industrial Networks, Toys 16bit / 32 bit (ARM, MIPS, PowerPC, ): Programming in C(++), Java From single processor to multiprocessor TI OMAP TM and OMAP TM 2 architectures (ARM processor + TI DSP) ARM MPCore multiprocessor based on ARM11 TM core (up to 4 processors!) FPGA + µp (Xilinx Virtex 4-FX: PowerPC) Bron: LinuxDevices.com 6 October 2009 Slide 8

9 Trend: Moore s Law for Hardware ## transistors on a chip: x2 every 18 month X IA P MIPS 9000 MIPS 6 October 2009 Slide 9 Source: Intel research

10 Trend: Software law 6 October 2009 Slide 10

11 Trend: from Stand-alone to Connectivity From stand-alone to connected systems Example: remote management of vending machines, printers, copying machines, industrial machines Tracking of consumables Localisation Remote diagnostics 'Almost out of coke' Action: 'Send truck' Internet GPRS netwerk Send: 'Almost out of Coke' Action: 'Refill at...' 6 October 2009 Slide 11

12 Trend: Connectivity becomes Wireless voice data video/ multimedia industrial control building automation 70 s 80 s 90 s 00 s 10 s wired telephony proprietary wired networks limited automation analog wireless phones Ethernet (wired) analog TV (cable or wireless broadcast) limited automation local PLC Fieldbus GSM DECT GPRS WIFI niche wireless wired networks applications Digital TV UMTS WIFI (new versions) new WIRELESS opportunities new WIRELESS opportunities 6 October 2009 Slide 12 DSP Valley 2005

13 What is different for Embedded Technology? Why no embedded PC with Windows or Linux? This would be an ideal solution for all application, except that it would be Too big Too expensive Too slow Too energy consuming Too unreliable Would you by a Wintel platform pacemaker??? Would you like a car with a CTRL-ALT-DEL reboot function??? 6 October 2009 Slide 13

14 Why is DSP Valley a Innovation by Technology Network? Cooperation? 6 October 2009 Slide 14

15 YES: What is this? a mobile phone NO: NOT ONLY a mobile phone a digital camera a MP3-player an address book an device But: telephone developer / manufacturer is not necessarily a specialist in all the required technologies... 6 October 2009 Slide 15

16 Many possibilities of complementarity Technological complementarity Mobile phone + digital camera + MP3 player + address book + FM radio + device + mobile TV + games (imagination is the limit?) 6 October 2009 Slide 16

17 Many possibilities of complementarity Complementarity in the value chain Fabless design house Waferfab Packaging System integration Product integration 6 October 2009 Slide 17

18 Many possibilities of complementarity Logistic complementarity Product vendor Distributor Retail Business model complementarity Universities and technical university colleges Non-profit research centers Businesses Need for clustering: Different players can help each other! 6 October 2009 Slide 18

19 5 commandments of (open) innovation Don t be afraid to start 2. Know what you want 3. Know when you want it 4. Know what you know 5. Know where to find help (know the knowledgeable people) Network organization stimulates and manages brokerage and matchmaking and partnering and cooperation 6 October 2009 Slide 19

20 Why is DSP Valley a How DSP Valley Technology Network? promotes Open Innovation 6 October 2009 Slide 20

21 DSP Valley s Networking Mission Primary Mission To stimulate new innovative partnerships, by offering a platform where potential partners can meet To create a (technology) community, with mutual trust, where people are prepared to exchange ideas and to help each other, by exploiting technological complementarities You can never know enough about your potential partners You can never work together with somebody you don t know! Secondary Mission To create an exposure as a region of excellence in our technology domain To grow the community and the number of interactions between potential partners, by attracting new players to the region (in cooperation with the responsible regional government services), and thus increasing the number of potential interactions and partnerships 6 October 2009 Slide 21

22 Focus : Design of DSP system Design: 1st creative engineering phase in value adding chain System Design Processing HW / esw Design Packaging HW / esw Testing System Integration 6 October 2009 Slide 22

23 Focus: Design of (D)SP system (D)SP System = (HW + esw) + SoC + critical (D)SP function Memory Blocks General Purpose Microprocessor ROM: Read-Only Memory RAM: Random Access Memory Control and synchronization MMI (mouse, keyboard ) Interface with analog environment Imaging sensor Microphone Analogdigital conversion Communication bu us Reconfigurable Logic Digital Signal Processor Image processing Sound Processing Antenna + R/F Communication functions 6 October 2009 Slide 23

24 Technology domains Communication & Navigation Technologies Sensor-controlled Systems & Machine Control Fleet Tracking GPS / Galileo / Egnos 3G (UMTS) Speech interpretation Hearing implants Voice control xdsl Precise Timing GSM a/b/g Zigbee Echo canceling Hearing instruments Access & modem technology Noise reduction USB (2.0 / OTG) Digital Audio & Sound Processing Bluetooth CMOS imaging sensors Design Methodologies, Tools & Platforms Transformations MP3 Filters JPEG-2000, wavelet Video compression MPEG-4 / 7 / 21 AD/DA convertors Still image compression 3D image synthesis Set-top boxes Data acquisition Remote Sensing Medical Atlas Medical Imaging Digital Image Processing (Still Images & Video) 6 October 2009 Slide 24

25 Applications Domains and Bridging DSP Valley = Cluster of technology providers Cooperation based on co-development of basic technology building blocks Bridging to application domains Networks Wireless Communication Navigation & Communication Technology Sensorcontrolled systems Space Consumer Electronics Multimedia Infrastructure Digital Sound Processing M&T Machine Construction Digital Image Processing Automotive Electronics Medical Applications 6 October 2009 Slide 25

26 The DSP Valley Network and its Diversity 6 October Slide 26

27 DSP Valley Cross-boarder Networking DSP Valley network node Eindhoven (NL) DSP Valley network node Leuven (BE) DSP Valley network node Aachen (DE) 6 October 2009 Slide 27

28 Why is DSP Valley a Does it work? Technology Network? Successes? 6 October 2009 Slide 28

29 Success Story: Ultra Low Power Design Development tools Swans-project: DSP-improvements 6 October 2009 Slide 29

30 Cooperation example: Cochlear esw development Algorithm development Algorithm development: noise suppression & multimicrophone sound acquisition Hardware Implementation µsystems & packaging IC prototyping & small volume production Hardware architecture Clinical software 6 October 2009 Slide 30

31 IMEC industrial cooperation Design technology Reconfigurable systems MPEG4; Display systems Multimedia Community Leadfree soldering Ultra-low-power wireless communication Hybrid APS IC prototyping & small volume production + layout services Design technology Layout services Design Reconfigurable SoC IC prototyping & small volume production Multimedia Community Inkjet printing Imager tiling MEMS Reconfigurable systems Packaging µsystems & packaging IC prototyping & small volume production Ultra-low-power wireless Low power design methodology Multimedia Community GPS GLONASS IC prototyping & small volume Wireless production 6 October 2009 Slide 31 Communication

32 KHLim and DSP Valley DSP Valley is member of IWT research projects HOBU - Real-time fruitdetectie en kwalificatiesysteem ( ) TETRA - Secure Techniques for Remote configuration of Embedded Systems ( ) DSP Valley and KHLim were member of Interreg project Proeftuinen voor ESS (end in 2008) together with Kdg, Avans en HS Zuyd. KHLim is member of DSP Valley since October 2009 Slide 32

33 Why is DSP Valley a Conclusion Technology Network? 6 October 2009 Slide 33

34 Open Innovation = Co-operation Innovation is required to maintain competitive advantages, through introduction of new functionalities and features However, increasing complexity of technology requires specialisation Innovation combined with increasing complexity and short time-to-market leads to open innovation Open innovation = all about co-operation with external partners Networking helps to find knowledgeable external partners: be prepared! Luck is where preparation meets opportunity 6 October 2009 Slide 34

35 Why is DSP Valley a Technology Network? Thank you 6 October 2009 Slide 35