IoT and the Role of PLATFORMS. Balajee Sowrirajan SVP and Managing Director Samsung Semiconductors India R&D

Transcription

1 IoT and the Role of PLATFORMS Balajee Sowrirajan SVP and Managing Director Samsung Semiconductors India R&D 1

2 The Future is IoT IoT will touch every market Key Manufacturer Driving Factors Competitive advantage Key markets total impact of $ trillion per year Increased Revenue streams Improved user experience Market sizes for 2025 Source: McKinsey Corp. 2

3 OPPORTUNITY $1 TRILLION (2020) IOT ECONOMY Source: Harbor Research

4 Two Benefits to IoTize a product Benefit to the Manufacturer o Insight into user behavior product management o Insight into actual product operation brand leadership additional service revenues Benefit to the End User o Manufacturer needs to determine & formulate for their products and provide to his customer (specific to product) Normally it is related to improved convenience or enjoyment of life 4

5 The Role of Sensors oto get this intelligence, sensors are needed obut sensors to a server is not all of IoT 5

6 Many parts needed for IoT SDKs Security Total Cost Cloud Services APIs/IDE Radios Voice OTA Device Mgmt Sensors Open Source APIs/Frameworks Silicon Operating Systems Tools Drivers 6

7 IoT Projects have Many Underestimated Costs Visible Costs Module price Host Processor cost Complex Software development Cloud costs Invisible Costs (usually underestimated) Software Porting Software integration with BSP Software integration among vendors Software Training Software annual maintenance fee Software upgrade fee Software technical support Cloud platform development Data engineer for analytics App development App maintenance 7

8 Security is a Concern on IoT Devices Weak IoT Security Makes security one of the biggest barriers to IoT & M2M adoption Source: HP Opens Products to Attack ATTACK Source: Infonetics Take control Steal Information Disrupt Services 8

9 IoT Complexity Delaying Projects IoT is adding complexity & need for new dev tools such as OS, software tools, wireless, security, cloud connectivity Technology Challenges for Developers Result: decreasing number of projects completed on time (34% in 2015) % of Projects completed on time Source: UBM Embedded Market Survey

10 IoT is a complex problem Connect & Manage Devices Grow Ecosystem Improve Outcomes 3 rd party devices, apps, and services Mobile apps Analytics services 10

11 What is the Solution? A Cloud platform to connect, manage devices & analyze IoT data A complete IoT platform that provides a end to end solution from end nodes and gateways to a Cloud solution and App, that enables customers to focus on their differentiated application code End to end solution from end nodes to Cloud to Apps with easy to use APIs A Embedded Software solution that is ported, integrated and tested Scalable hardware solution for edge nodes and gateways Production ready hardware with enterprise class security 11

12 Samsung ARTIK IoT Platform 12

13 Introducing Samsung ARTIK: Complete end to end IoT platform Modules + IoT Cloud + Security + Ecosystem Speed up the delivery of secure, interoperable, and intelligent IoT products and services 13

14 Samsung ARTIK IoT Platform 3 rd party devices, apps, and services Libraries Mobile apps Analytics services Ecosystem 14

15 Samsung ARTIK IoT Platform: Key capabilities Easy to use device APIs & SDKs Easy to use APIs; API-first Data Normalization & Storage Integrated & Tested Middleware Mobile and Platform SDKs Security and Privacy Scalable Hardware Cross-device Rules Engine Device & OTA Management RF Certified Wireless Connectivity Visualization & Analytics Device and Cloud Connectors Premium Services Ecosystem 3 rd party software & libraries 15

16 ARTIK modules offer integrated + tested embedded OS & middleware Edge nodes Lightweight embedded solution with connectivity stacks for wireless Gateways/hubs Linux based full featured software solution Middleware Host interface drivers Connectivity Protocol stacks Networking Protocol Stacks Connectivity Protocol stacks Multimedia Processing (Video, Audio, Camera) Graphics Middleware System I/O Power management Security (Secure Boot, secure communication, authentication, OTA) OS Device drivers RTOS/bare metal BSP (including boot) Fedora Linux Hardware ARTIK Node Modules ARTIK Hi-End and Gateway Modules 16

17 ARTIK Module Portfolio Performance Battery-powered Devices, Edge Nodes, Sensors and Actuators Mid Hubs, Gateways High High end Application ARTIK 0 ARTIK 5 ARTIK 7 ARTIK x15mm 30x25mm 49x36mm 39x29mm Cortex-M, Cortex-R CPUs Single, Dual protocol radios Internal RAM/Flash Dual, Octa core Cortex-A CPUs Multiple protocol radios Linux based platforms 17 Octa core Cortex-A CPUs Multiple protocol radios Linux based platforms Special peripherals (DSP, VPU) CONFIDENTIAL

18 Connect with devices in many ways Communicate with physical devices Communicate with device clouds REST/HTTPS Websockets MQTT CoAP 18

19 SDK API Samsung ARTIK Platform API-First 3 rd party devices, apps, and services Interoperable REST/HTTP Integrated SDK API Websockets MQTT CoAP Data Storage & Normalization Security Device and Cloud Connectors Device Manifests Identity & Privacy Cross-device Rules Engine Message and Action Processing Visualizatio n & Analytics Device Management SDK API Mobile apps Analytics services API SDK SECURED 19 Ecosystem

20 Industry Focus Smart Home Smart Buildings Smart Cities Personal Monitoring Smart Lighting Industrial 20

21 Thank you! Q&A 21