Modelos de Negócio na Era das Clouds. André Rodrigues, Cloud Systems Engineer

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1 Modelos de Negócio na Era das Clouds André Rodrigues, Cloud Systems Engineer

2 Agenda Software and Cloud Changed the World Cisco s Cloud Vision&Strategy 5 Phase Cloud Plan

3 Before Now

4

5

6 From idea to production: 6-9 months 6

7 An idea in the morning, is running in production by evening 7

8 Software is changing INDUSTRIES $6BN Financial Services $53BN Entertainment $26BN Hotel $34BN Automotive $50BN Transportation $3.2BN Industrial Products

9 The enterprise REVOLUTION $138BN $62BN $34BN $145BN $108BN $23BN

10 The Growth of Applications 30K+ Application Developers. 7K+ Apps. 32 Data Centers. More Software Developers Than Google, and More Technologists Than Microsoft

11 277X Data created by IoE devices v. end-user 30M New devices connected every week 180B Mobile apps downloaded in % Workloads processed in Cloud DCs by TB+ of data per person by B Web filtering blocks per day Data Center and Cloud Power Digital Disruption

12 Cisco s Cloud Strategy

13 The Rise of Multi-Cloud Environments Question: On-Premise or Cloud? 10% Single Public 5% Single Private 3% No Plans 14% Multiple Public 13% Multiple Private 55% Hybrid Cloud Answer: YES! 82% Multi-Cloud Source: Enterprise Cloud Strategy Survey (1000+ Employees)

14 InterCloud a World of Many Clouds Enterprise Private Clouds INTERCLOUD Hybrid Cloud App-centric Model Cisco Powered Partner Clouds SaaS Cloud Public Clouds Orchestration and Policy Control Across All Clouds Enabler for Digitization

15 5 Phase Cloud Plan and Customer s Cloud Journey

16 The Intercloud Five Phase Plan Future Cloud Phases IT Managed Stacks Cloud Native Stacks Multi-cloud Management Application Modernization Containers and Analytics Cisco ONE Enterprise Cloud Suite Metapod Shipped Cisco Techonlogy Infrastructure Infrastructure Public Clouds Future Cloud Native Infrastructure ACI Nexus UCS HyperFlex ACI Nexus UCS Application Migration Services ACI Nexus UCS Stakeholders IT LOB & Developers IT LOB & Developers Developers

17 1 IT Managed Stack What problems are we solving? How are we solving them? I need to drive efficiency in my traditional infrastructure to automate and modernize Efficiency, operational cost, time I need to be quicker at changing the systems in my traditional stack through automation of specific tasks. Traditional Stack I need to create IT self service catalogue capabilities.

18 1 IT Managed Stack What problems are we solving? How are we solving them? Easy and simple user interface for ordering services and lifecycle management of these service assets Seamlessly design and deploy complete application stacks Rich integration and automation APIs with support for custom branding and look and feel

19 Prime Service Catalog (Unified IT storefront) Catalog of Standardized Services End-User Self-Service Portal Configurable Portal Pages & Portlets Look & Feel Role-Based Access Control (RBAC) Policy Governance and Approvals Reusable Templates for Service Request Forms Lifecycle Management of Service Items Financial & Demand Planning Management 2014 Cisco and/or its affiliates. All rights reserved. Multi-Tenanted system Cisco Confidential 19

20 Unified Data Center Automation Command & Control point for centralised management across virtual & physical Collaboration Apps Dynamic Infrastructure for Applications Legacy Applications Dev/Test Sandbox Web Applications Business Critical Role-based access OS and Virtual Machines VM VM Bare Metal Virtualized and Bare-Metal Compute Compute and Hypervisor End to End Automation & Lifecycle Management Network A B C Network and Services Storage Tenant A Tenant B Tenant C 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

21 Cisco Intercloud Fabric Value Proposition: Secure Extension & Workload Mobility DC/Private Cloud Cisco Intercloud Fabric Provider Cloud Consistency Compliance Control Choice Security/Networking as an extension of Private Cloud Enforce existing compliance policies Policy based workload management across clouds Freedom to place workloads across heterogeneous Clouds 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

22 Cisco Portfolio Completion Current offering New Offering Current offering Fourth Generation UCS HyperFlex Systems UCS M-Series Modular Servers UCS C3160 UCS MINI UCS B-SERIES INTEGRATED INFRASTRUCTURE HYPERCONVERGED SCALE OUT One System, One Management Model Edge Core Data Center Cloud Cisco Hyperflex systems make UCS the common platform for all workloads in the Data Center 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

23 Hyperconvergence Meets Unified Computing HyperFlex HX-Series HCI Built on Cisco UCS Integrated Compute Centralized Management Unified Fabric Optimized for Virtualization Scale Without Complexity Proven Performance Enterprise Reliability Blades & Rack Mount Complete HW Abstraction Policy & Profile Driven Optimized for Scale Low Latency Physical & Virtual Data & Management Comprehensive Hypervisor Integration Native I/O Virtualization Hypervisor Switching in HW Maintains Single Point of Management Self-Integrating Fewer Components 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

24 2 Cloud Native Stacks What problems are we solving? How are we solving them? Cost effective Agile / DevOps + Cloud Native Application Platform Self Service API Driven Private Cloud IT Controls: Governance, Cost, Security Public Cloud-like agility & elasticity Predictable performance & cost Agile tools integration Private & Public toolchain

25 2 Cloud Native Stack What problems are we solving? How are we solving them? Metapod Cisco Managed OpenStack 24x SLA Monthly Subscription based Sold via Partners Capacity Planning Platform Updates Design and Architect Cisco Metapod Platform Installation 24X7 Monitoring Maintenance Coordination Problem Mitigation UCSO Customer Managed OpenStack Plan Design Build Sold via Partners

26 3 Multi-cloud Management What problems are we solving? How are we solving them? Visibility & Control Efficiently exploit public cloud during peak demand Greater agility & management of Dev/Test in multi-cloud environments Application deployment coupled with infrastructure provisioning single solution

27 3 Multi-cloud Management What problems are we solving? How are we solving them? Application deploy and manage Manage Datacenter or public clouds Unified administration and governance Enterprise-class (Secure, Scalable, Extendable, Multitenant)

28 CliQr now called Cisco Cloud Center - Simple to Complex One Server One Cloud Many Applications, Clouds, Users

29 Profile Once, Run Anywhere New or existing Simple to complex Portable No lock-in

30 4 Application Modernization What problems are we solving? How are we solving them? Refactor/repurpose legacy apps Application alignment with business need Cost of maintaining legacy apps Resource intensive/operational overhead

31 4 Application Modernization What problems are we solving? How are we solving them? Software that transforms any infrastructure into a policy-driven hybrid cloud app platform Agile software development platform of custom applications for data and analytics Open source cloud computing platform-as-aservice owned by Pivotal Software

32 5 Containers & Microservices What problems are we solving? How are we solving them? IT Agility Business Agility Application Driven Enterprise

33 5 Containers & Microservices What problems are we solving? How are we solving them? Fully functional, portable, container-based service at the push of a button Deploys apps consistently across internal/private, public, or hybrid IT and cloud environments No lock-in Open source project defining infrastructure operational policies for container-based application deployment Shipped For Developers to get their application running locally and deployed in production Offers point-and-click method to configure an app, write application code, and deploy

34 Putting the Full Stack Together IT SaaS and Services Consumption Platform as a Service (PaaS) Cisco Hybrid Cloud Platform Multi-Cloud Management Management & Orchestration ACI UCS-Director Infrastructure Nexus UCS 3 rd Party

35 CALL OUT: What is my Cloud Consumption?!?

36 Cloud Management Challenges Mid-Sized Businesses Cloud Visibility Cloud spending shifting from IT to LOB Limited resources to discover, monitor cloud services Partial understanding of rising cloud costs Risk & Compliance Data security, privacy, compliance risks Potential risks, financial stability of cloud providers often unknown Finding & Managing Providers IT need to rapidly introduce services to meet the needs of business Limited resources to find, assess, manage the right service providers

37 Cloud Consumption as a Service Strategically Manage Cloud Use from One Portal Visibility Monitor Use & Predict Cloud Needs Risk Reduce Cloud Risk & Protect Your Business Benchmarking Discover & Evaluate Providers Discover all cloud services (SaaS, PaaS, IaaS) User identification* Cloud usage trending, reports Redundant service identification Monitor website usage Data security tools Cloud service anomaly alerts Trigger-based alerts Cloud provider risk profiles based on 150+ risk controls Cloud provider certifications Compare providers and find the right cloud service Benchmark usage against peers Cloud Consumption *optional

38 Try Cloud Consumption as a Service Today! Cloud Consumption Access to ALL Cloud Consumption as a Service features Upload up to 1 million records Simply upload your secure web gateway logs today to gain insight into your cloud usage *One 30-day trial/per company provided annually. Organization must sign-up for a user ID on Cisco.com to access trial.

39 No One Size Fits All

40 Cisco Provides The Most Comprehensive Enterprise Data Center and Cloud Portfolio in the Industry EFFICIENCY SPEED DISRUPTION + + Policy-Driven Integrated Infrastructure Private and Hybrid Cloud Software Cloud Offers Cisco and Partner Intercloud Services Analytics Cisco Connected Analytics Cisco Nexus / ACI Cisco ONE Compute Storage Network Cisco UCS Cisco ONE Enterprise Cloud Suite PaaS SaaS IaaS Big Data and Analytics Ecosystem Data Virtualization Analytics Security Programmable Fabric Programmable Data Center Cloud Edge / IoT

41 Market Traction: Innovation Leadership #1 World- LAN Switching #2 #1 Records Blade Server Cisco Nexus Cisco UCS Cisco UCS Application Centric SDN Cisco ACI #1 Hybrid Cloud #1 Cloud Infrastructure #1 Integrated #1 Infrastructure Equipment Infrastructure Security Cisco Intercloud Cisco Intercloud Cisco UCS, Nexus Cisco Security Cisco UCS Director (Orchestrates Compute, Network, Storage And L4-7), OpenStack Cisco ONE Software Licensing and Subscription

42 Thank you

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