ARM Technology in Convergent and Connected World. Andy Luo Embedded Segment Marketing Manager ARM China

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1 ARM Technology in Convergent and Connected World Andy Luo Embedded Segment Marketing Manager ARM China

2 ARM Overview ARM is the world s leading semiconductor IP company and The Architecture for the Digital World Over 18 billion ARM technology based chips shipped to date Unrivalled Partner ecosystem Over 660 processor licenses sold to more than 220 companies Millions of developers; billions of users ARM has the right technology optimized for power efficiency 2

3 ARM Processor Portfolio World-class market-proven technology Economic benefits throughout value chain 20+ processors for every application 200+ silicon partners ARMv6 x licenses 20Bu+ shipped ARM1176JZ(F)-S ARMv5 ARM968E-S ARM1136J(F)-S ARM1026EJ-S ARM926EJ-S ARM11 MPCore ARM1156T2(F)-S ARMv7-Cortex Cortex-A8 Cortex-R4 x1-4 Cortex-A9 Cortex-R4F x1-4 A Eagle Performance R x1-4 Heron Cortex-A5 Functionality ARM946E-S ARM966E-S ARMv4 ARM7TDMI(S) ARM7EJ-S ARM920T SC100 ARM922T SC300 Cortex -M3 Cortex-M4 Efficiency Cortex-M1 S SC000 Cortex-M0 3

4 ARM Brings Value to 3-Network Convergence 4

5 3-Screen Convergence 5 5

6 Architecture Convergence Software Platform Hardware Platform 6 6

7 CPU Choice Consolidating On ARM Convergence across segments Mobile Phones Portable Computer Internet drives innovation DTV/STB Automotive Infotainment ARM is an unique choice >90% m/s in wireless, >50% in whole embedded mkt Own the best ecosystem, software support Low power, low cost, multiple choice for IC Powerful CPU roadmap, complete IP solution INTERNET 7 7

8 ARM Enables Hardware Platform ARM Cortex-A CPU Internet TV Mali GPU Mali Video Engine Connected IDTV Smartbook IDTV Smartphone ARM926EJ ARM1176JZ Cortex-A8 Cortex-A9 MPCore

9 Architecture Consolidation Across the Devices Camera ARM7 Touch screen Cortex-M0 Applications Processor Cortex-A8/A9 Storage ARM968 BT/Wi-Fi/GPS - Cortex-M3 3G Baseband ARM11 Optimized Smartbook Optimized ARM Digital TV Block Diagram 9 9

10 The Power of Open Source Open Source The way Open Source works just like ARM s biz model The community shares the cost The individual makes the differentiation 10

11 Benefits of Open Source for the 3N Convergence Technology cross-over enables re-use Cost-saving OEM / Operator Differentiation Application Standard APIs enable next -gen Apps Generic Computing Components Open Source Middleware Open Source OS Application OEM / Si Differentiation HW Adaptation In House Cost HW Adaptation Partner cost 11

12 Android: A Choice for SW Platform Smartphone Smartbook Internet TV/STB Car Infotainment New Service from Operators New UI Framework from OEMs New Libraries from Middleware providers New Kernel from SiPs 12

13 Android on ARM: The Only Validated Choice Android is developed on ARM and shipping in volume Android Optimized for ARM 1,200+ files of ARM assembly code 28% of Bionic library is ARM assembly code 6,300 C and 4,900 C++ files optimized for ARM More than 268 companies and entities contributes ARM code to Android 13

14 Android Solutions from China Partners Thundersoft Smartbook solution supports multi-windows ARM11-based 1080P & OpenGL ES 2.0 Internet Media Box solution RK2808 MID Solution supports multi-format 720p video 14

15 ARM Embedded Technology and Applications in Internet-of-the-Things 15

16 Opportunities in Embedded Device Shipped ( Unit: Million) 2009 TAM 09 MSS 09 ARM Core 2014 TAM Automotive % Smartcard % MCU % *ARM estimates Key Trends OEMs demanding standard architecture to reduce costs through increased software reuse and diversity of supply Government legislation on lowering energy consumption driving demand for smarter appliances and smart metering Ultra-low leakage physical IP extracting more value from older process nodes Embedded Market Drivers Smart meters and smartcards Smarter white goods and toys Mixed signal Small area networks (Zigbee, NFC) Automotive: body, chassis, powertrain controllers Efficient motor control Source: Gartner, IMS, Semicast, Strategy Analytics and ARM estimates 16

17 Performance, Functionality Cortex-M: Designed for Embedded ARM Cortex Low-Power Leadership Cortex-M3 - Built specifically for MCU - Performance, cost, power, ease of use - 170DMIPS@135MHz in 130G Cortex-M1 - Built for production in FPGA - 3 channels to market - Up to 200MHz on Stratix III, Virtex-5 - Signal processing brought to MCU - Audio under 1mW, floating-point - 300DMIPS@250MHz in 90G - Small, smaller, smallest ARM CPU - 1/3 size, 1/3 power, comparable perf of ARM7-90DMIPS@100MHz in 180G Cortex-M0 Cortex-M Future 17

18 Spanning the application range Forget traditional 8/16/32-bit classifications Seamless architecture across all applications Every product optimised for ultra low power systems Cortex-M0 Cortex-M3 Cortex-M4 8/16-bit applications 16/32-bit applications 32-bit/DSP applications Lowest cost Optimised connectivity Performance efficiency Feature rich connectivity MCU plus DSP High efficiency Accelerated SIMD, FP & DSP 19

19 Addressing proprietary MCU space Seamless architecture across all MCU and embedded applications: Cortex-M0 Cortex-M3 Cortex-M4 Renesas SuperH Renesas H Freescale HCS08 Microchip PIC18 AVR8 Infineon C166 TI MSP430 Microchip dspic TI MSP430 Atmel AVR32 Infineon C166 Microchip PIC32 TI C2000 Microchip PIC24 Renesas SuperH Freescale 58xxx Atmel AVR32 20

20 Cortex-M Low Power Technologies Integrated architectural clock gating Sleep and deep sleep modes: puts the processor into a low-power state with flexible software control Sleep-on-exit interrupt handling: enables the processor to sleep whenever all outstanding Interrupts are complete Wakeup Interrupt Controller (WIC) enables advanced interrupt-controlled processing enables nw power consumption in deep sleep mode with instant wakeup 22

21 Even lower power with ARM Physical IP 180nm ULL Power Management Kit includes State Retention Registers Enables ultra low power deep sleep and fast wake-up times 23

22 Work Smarter, Live Longer The efficiency of a 32-bit Cortex-M processor Headroom for additional features without raising frequency Less energy for an identical task 24

23 Efficiency advantage 32-bit processor efficiency illustrated Application requiring 8 DMIPS (e.g wireless peripheral) considered below Reduced MHz, therefore noise for analog applications Reduced silicon costs and power Fully configured ARM Cortex-M0 just 62µA/MHz on 180ULL 12K gates and 2x smaller Flash area possible vs 8051 DMIPS/MHz Dhrystone 2.1 ma/mhz 180ULL 1.8V MHz Required Active ma 8 DMIPS 8051 (1-clk) Cortex-M Cortex processors with single-cycle multiply 32 interrupts and debug logic data from public sources. 25

24 Code Size Advantage 26

25 IoT Architecture Application Layer Green Agriculture Industrial Surveillance Public Security City Management Remote Medicare Smart Home Smart Environment Transportation Monitoring IPv4/v6 Network Layer Management Center (Coding, Certification, Authorization, Billing) 2G/3G/4G, WiFi/WAPI, GPS Information Center (Information database, Computing cluster) Sensing Layer M2M Terminal Sensor Gateway RF, Zigbee, Bluetooth etc. Barcode Scaner RFID Reader Sensor Camera Sensor Network 29

26 IoT Key Applications in China Mobile Payment Intelligent Sensor M2M (Smart Home, Smart Grid, Smart Transportation etc.) 30

27 Mobile Payment Near-field Mobile Payment - 2.4GHz RF-SIM + 2.4GHz RF-POS MHz NFC MHz Reader Remote Mobile Payment - Client App/Web-based with HW keyboard or Touch Screen 31

28 ARM Solution for Mobile Payment SecurCore ensure the security for near-field mobile payment TurstZone secures against attacks for remote mobile payment Future Handsets must have BOTH two technologies Hardware Firewall Software Firewalls ARM Cortex-A System-on-Chip Certified Secure Isolation Software JavaCard SecurCore 32

29 Mobile Payment Partner Case in China 33

30 Intelligent Sensor The Trend Higher level of Integration Towards the sensor networking more software playing the role Functionalities Self compensation Self calibration Self diagnosis data processing 2-way communication data storage digital out MEMS based Tire Pressure Monitoring sensor An absolute pressure sensor that uses MEMS technology 34

31 ARM Solution for Intelligent Sensor Sensor Data Table FLASH Benefit Power E2PROM ADC SRAM Cortex-M0 Digital I/O Very small footprint 32-bit industry standard CPU core to provide headroom for more design flexibility Sensor 1 Superior code density to reduce the size of Flash memory Sensor 2 Sensor n MUX PROM Sensor characteristic parameter (drift, calibration, compensation) Extremely low power consumption for batterypowered sensors 100% C programming to fasten the software development 35

32 M2M Applications Telematics/Fleet Management Consumer Healthcare Energy/Utilities Security Industrial/Building Control. ABI Research

33 ARM Solution for M2M Intelligent Sensor M2M: The Internet of 50 billion devices Embedded Module Ultra low power Digital preprocessing Cortex-M0 Reliable wireless or wired communication Firmware Over-the-Air Cortex-M3 / ARM9 / ARM11 Embedded SIM Possibly new form factor Industrial class SecurCore (SC000 etc) 37

34 M2M Case from ARM Partner in China Embedded WiFi Module UART/SPI/CAN/RS485 - WiFi 38

35 Typical Power System in China M0 in 1-phase meter M3 in 3-phase meter ARM7/M3 in collector ARM9 in concentrator ARM7/M3 in wireless module Concentrator Concentrator Concentrator Collector Collector 39

36 ARM-based Smart Meter System Diagram RTC EEPROM / FRAM Current Voltage Measurement IC ARM MCU Optional Comm Modules (PLC, RF, Zigbee, GPRS) Segment LCD Driver Power Supply RS485 Infra Red ESAM + CPU/RF Card Optional 40

37 ARM-based Metering SoC 41

38 Smart Home Utilities and appliance markers are working together to develop smart appliance that can interact within themselves and the gird 42

39 An Example: ARM Technology in Smart Home Platform Smart Meter (x2) for Gas and Electricity Metrology Cortex-M0 LAN (ZigBee) Cortex-M0 WAN (GSM) Cortex-M3 (optional) Energy Gateway (Point-of-Sale) LAN (ZigBee) Cortex-M0 HAN (Homeplug) Cortex-M0 Apps (TrustZone) Sparrow Cortex-R4 Broadband Router (Femtocell) Cortex-R4 Femtocell Cortex-A9 (optional) Smart Appliance (x3 + Plug-in Hybrid Car) Motor control Cortex-M0 GUI Cortex-M3 HAN (Homeplug) Cortex-M0 Direct connection to Payment Networks Device trend Connectivity Low Energy Wireless Powerline to Appliances Broadband Bandwidth Payments Multi-Source Agility Reverse Auction Negotiation Pay-As-You-Go Reverse Flow (Generation) Usability Simple Interfaces Fit-and-Forget 20 Chip Design Sockets for Each Home Connected on the Smart Grid 43

40 Conclusion ARM drivers the solution for architecture consolidation in 3-network convergence applications ARM provides the platform architecture for the key applications of Internet-of-the-Things 44

41 45 Thank You!

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