Brand and User Experience Recommendations for Proposed Fitzgerald Publishing Entertainment Directory Web Site

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1 Brand and User Experience Recommendations for Proposed Fitzgerald Publishing Entertainment Directory Web Site Tonia M. Bartz Professor Weiss 17 April 2006 IAKM 61095: 003 Final Project

2 Bartz - 1 I) Introduction Fitzgerald Publishing owns and operates daily and weekly newspapers across the Great Lakes area. For this reason, they have a substantially large database of restaurants, theaters, concert venues, and clubs. They are looking for a web site that combines all of these items for each metropolitan area. The site will be a one stop place for local residents and visitors to evaluate the great local mom and pop shops and other attractions without having to spend time browsing multiple sites for one piece of information. The areas being served by this site are Buffalo, Erie, Cleveland, Toledo, Sandusky, Detroit, Kalamazoo, Grand Rapids, and Northeast Indiana. Fitzgerald s web site will be a spot for local attractions (not chains) to display themselves, for critics to evaluate their services, and a great way to promote the area. II) Brand Platform Essence Personality Attributes Promise Voice Positioning Brand Name Visual ID Easy entertainment planning and organization Sociable, Fun, Extroverted, Informal, Warm, Frank, Conversable, Approachable Inviting, Encompassing, Thorough We will bring all of the local entertainment opportunities to one site. Intelligent, Confident, Welcoming An entertainment site backed by endless information from a reputable publisher as well as critic reviews by area professionals. Eventatious.com Behavior Reason Believe Associations Environments Campaigns Highly compatible search results combined with interactive elements to choose the perfect event. Fitzgerald Publishing is an established publisher of daily and weekly newspapers across the Great Lakes area. They already have an established database of information for these types of venues and critics on the subjects as well. Fitzgerald Publishing and respected newspaper associations Logo and outgoing, fun to use site. CSS/XHTML coding to make look graphic heavy but cut down on load time so local residents as well as visitors find it easy to user and navigate. FAQ s are listed as well as a contact form, but website should be fairly easy to use without contacting the publishing company. Design will be liquid as to allow any user see the site without any design hindrance. Coupons and offers by local venues featured on the site. Allow venues not yet in their database to have information posted.

3 Bartz - 2 Taglines User Experience Find the perfect time the first time. User will see the publishing company backing the site and feel ease and confidence in the information listed. They will feel invited by the site to poke around and use all of the wonderful features it has to offer and be confident they will find exactly what they are looking for. III) Brand Name System The main brand name system for this web site will be eventatious.com. Other domain extensions that are available for purchase and take advantage of include: o eventatious.net o eventatious.us o eventatious.info o eventatious.name o eventatious.biz o eventatious.tv o eventatious.ws o eventatious.cc These sites are all available through Network Solutions ( Linked cities will have their own sub-domain within this and will be similar to the following: o buffalo.eventatious.com o erie.eventatious.com o cleveland.eventatious.com o toledo.eventatious.com o sandusky.eventatious.com o detroit.eventatious.com o kalamazoo.eventatious.com o grandrapids.eventatious.com o indiana.eventatious.com

4 Bartz - 3 IV) Clubs Information Assets The database for club listings in every area will have various informational assets that will store pertinent information to be used within the web site. All information added by businesses and/or registered users will be validated and verified. Taxonomical Structure: Business Name Contact Name Address/Phone/fax and Web Site Specialty Group Dining Food Served (Yes/No) Food Type Beer/Wine List Servers Available Entertainment Entertainment (Yes/No) Entertainment Type Schedule of Events Special Effects Facilities Smoking Area Availability Non Smoking Area Availability Party Rental Availability Maximum Seating Capacity Additional Standing Room Capacity Disability Services Admission Age Requirements Payment Options Cover Charge Parking Parking Options Taxi Business Hours Additional Information Patron Comments Reviews Photos Awards Other

5 Bartz - 4 Description of Current Assets: Name: Business Name Where Utilized: Directory listings; Communities Source: Information will be directly imported from the company database as well as can be added by the business itself or registered users. Additional Information: This can list the business name as well as any other alternative names the business is known as. Name: Contact Name Where Utilized: Directory listings; Contact information Source: Information will be directly imported from the company database as well as can be added by Additional Information: This can be the main contact name or a contact department. Name: Address/Phone/Fax Where Utilized: Directory listings; Communities Source: Information will be directly imported from the company database as well as can be added by Additional Information: Not all of this information needs to be present, only the ones that are given by the venue. Name: and Web Site Where Utilized: Directory listings; Promotional materials; Contact information can be added by the business itself or registered users. Additional Information: Not all of this information needs to be present, only the ones that are given by the venue. Name: Photos/Media Where Utilized: Directory listings; Virtual Venue; Club Connoisseur can be added by the business itself or registered users. Additional Information: This can include video clips and other media aside from pictures (images). Name: Reviews Where Utilized: Directory listings; Communities; Club Connoisseur can be added by the business itself, critics, or registered users. Additional Information: Reviews can be in the review section or can be detailed guides for the Club Connoisseur.

6 Bartz - 5 Name: Food Served (Yes/No) Where Utilized: Directory listings; Menus can be added by Name: Food Type Where Utilized: Directory listings; Menus can be added by Additional Information: The current information in this database could be expanded to better give an idea of the entertainment offered by venues and will need to be improved upon. Name: Entertainment (Yes/No) Where Utilized: Directory listings; Schedule of events can be added by Name: Entertainment Type Where Utilized: Directory listings; Schedule of events can be added by Additional Information: The current information in this database could be expanded to better give an idea of the entertainment offered by venues and will need to be improved upon. Description of Additional Assets: Name: Schedule of Events Where Utilized: Schedule of events; Booking; Ticker; Communities added by the business. Additional Information: This will be a listing of bands and dates they will be appearing and at what venues in our database they will be appearing at. Name: Smoking Area Availability Where Utilized: Directory listings; Seating charts; Booking; Virtual Venue added by the business and registered users. Additional Information: This section will note how many seats total are smoking as well as specific table numbers and/or areas of the club.

7 Bartz - 6 Name: Non Smoking Area Availability Where Utilized: Directory listings; Seating charts; Booking; Virtual Venue added by the business and registered users. Additional Information: This section will note how many seats total are non smoking as well as specific table numbers and/or areas of the club. Name: Party Rental Area Availability Where Utilized: Directory listings; Seating chart; Booking; Virtual Venue added by Additional Information: This section will note how many seats total are available for party rental as well as specific table numbers and/or areas of the club. Name: Maximum Seating Capacity Where Utilized: Directory listings; Seating chart; Booking; Virtual Venue Additional Information: This section will note how many total customers are allowed in the club at one time. Name: Additional Standing Room Capacity Where Utilized: Directory listings; Seating charts; Booking; Virtual Venue Additional Information: This section will note how much of the maximum capacity limit includes standing room. Name: Disability Services Where Utilized: Directory listings; Seating charts; Booking; Virtual Venue Additional Information: The information stored here pertains to items such as disabled seating and parking. Name: Special Effects Where Utilized: Directory listings; Schedule of events Source: Information can be imported from the company database as well as by the business or performer. Additional Information: Special effects can include smoke machines, strobe lights, as well as others. Name: Age Requirements Where Utilized: Directory listings; Booking

8 Bartz - 7 Additional Information: This is for age requirements such as any age, children not allowed, 18 and over, 21 and over or 18 and under. Name: Payment Options Where Utilized: Directory listings; Booking Source: This information can be imported from the company database as well as added by Additional Information: Payment options may include check, cash, or charge. Name: Servers Available Where Utilized: Directory listings; Menus Additional Information: This data will be to inform the user if the club has servers or if they have to walk up to the bar to be served. Name: Parking Options Where Utilized: Directory listing; Booking; Maps Source: Information for this asset can be imported from the company database or added by Additional Information: Parking options may include paid parking, meter parking, street parking, and valet parking. Name: Cover Charge Where Utilized: Booking; Schedule of events the business or band itself. Additional Information: Cover charges will be based on an event by event basis for club venues. Name: Beer/Wine List Where Utilized: Menus the business itself or registered users. Additional Information: This informational asset will be an extension of the food offered section. This will list any domestic and/or imported beers and wines offered at the venue. Name: Business Hours Where Utilized: Directory listings Additional Information: This asset would include the business hours the club is open.

9 Bartz - 8 Name: Taxis Where Utilized: Booking Additional Information: This would list taxi services local to the club/venue as a reference for club visitors. Name: Patron Comments Where Utilized: Club Connoisseur ; Directory listings Source: Information would be submitted by registered users. Additional Information: This asset would keep track of the comments submitted. Name: Awards Where Utilized: Directory listings Source: Information can be imported from the company database as well as submitted by Additional Information: This section will hold information on any legitimate awards or recognitions held by the club venue. Name: Specialty Group Where Utilized: Directory listings Additional Information: This section is to list whether the club is geared towards any specific group. Groups may include a Latin music club, Gay/Lesbian club, and others as well. Name: Other Amenities Where Utilized: Directory listings Additional Information: Such items could include whether an ATM is available. V) Clubs - Enhanced User Experience Name: Show Countdown Ticker Type: Original Feature Information Assets Used: Schedule of Events Format: Downloadable applet (PC and MAC); Web code to insert into a profile or signature on the web site Summary: Applet that will countdown the time left until an event begins at a club Additional Information: This is a web applet that can be downloaded onto the desktop of a registered user. The user will pick a club and then a show/event they want to go see. The web site and databases behind it will use this information to create a specialized ticker that will sit on the user s desktop and countdown how long

10 Bartz - 9 until the show beginning. This counter can also be html code to be inserted into profiles and signature space on the web site. The user will have the ability to hide, disable, and uninstall the ticker from their computer. PC and MAC versions are available. Name: Communities Type: Customization or Personalization Functionality Information Assets Used: Business Name; Address/Phone/Fax; Reviews; Schedule of Events Format: Directly on the web site and can be accessed from a My Account or Communities section once a registered user is logged in Summary: Allows communities and friendships to be built based on similar locations, favorite clubs, and favorite bands. Additional Information: This feature is similar to a community environment such as My Space. Users will be able to search for others with similar locations, favorite clubs, and favorite bands. Then they have the ability to ask the user to be on their buddy list. Users can also use search results to find virtual groups such as message boards dedicated to these bands or clubs. Users with shared interests will have common grounds to share stories and discuss bands and clubs on the web site. This can enhance the user experience by creating new friendships based on these common interests that would enhance the user experience and create a reason for users to register and make repeated visits. Name: Interactive Virtual Venues Type: Broadband/Rich Media Element Information Assets Used: Photos/Media; Smoking Area Availability; Non Smoking Area Availability; Party Rental Availability; Maximum Seating Capacity; Additional Standing Room Availability; Disability Services Format: Inserted into the web site on each club s landing page. This can also be a section in itself called Virtual Venues. Summary: Allow users to pick a seat in the venue and see what their approximate view of the stage will be Additional Information: This element would entail use of database information in regards to the seating types, number of seats and standing room, and actual pictures from seats in the venue. Users would be able to click on an interactive seating chart for each venue that makes this information available. Users could then zoom in and out and move around the club as well as be able to click on a seat or standing spot and actually be shown an image of what their view would look like from that spot. There will also be an option to choose their height for a more accurate image portrayal. They could then get an idea of where they would want to sit if actually seeing the band rather than just hearing them was important. They could also see how much better any VIP or advance purchase seating was from the rest and how good of a visual comes with any standing room. This can ultimately help a user to judge how early they would need to be in line at a show as well.

11 Bartz - 10 Name: Expanded Payment/Purchase Options Type: Original Feature/Functionality Information Assets Used: Schedule of Events; Smoking Area Availability; Non Smoking Area Availability; Party Rental Availability; Maximum Seating Capacity; Additional Standing Capacity; Disability Services; Age Requirements; Payment Options; Parking Options; Cover Charge; Taxis Format: Payment options are shown directly on the web site when looking at show schedules Summary: Additional options at time of payment for a cover charge such as parking and seating options Additional Information: This option would first and foremost give registered users the option to pay for any cover charge fees in advance before the night of the show at the club. Additional elements at the time of this payment would be possible reservation of a seat or table if available, valet parking payment if available, and also give the option to reserve a taxi to and from for participating taxi companies and venues. Databases within the system would include all information needed for each participating venue. This original feature would definitely have a positive impact on repeat visitors to the web site. It would give them an all in one spot to plan their entire night and make sure they get there and back safely as well. Name: Club Connoisseur Guide Type: User Contributed Content Information Assets Used: Reviews; Photos/Media; Patron Comments Format: Review or blog type feature that can be accessed from a directory listing, the Club Connoisseur section, or the user s profile. Summary: Registered users are able to upload their helpful hint guides/reviews on certain clubs and areas for other users to use as a reference Additional Information: Registered users to the site will be able to write and submit their own Club Connoisseur Guides for various cities and club venues. These guides will be advice from users who have gone out in certain cities and visited certain venues. They could be advice on topics such as how far in advance to arrive for a good seat, quality of the club, types of drinks and food served, and any other advice users can offer. Guides will be approved by staff editors before being published for public viewing. Having guides created by actual visitors and users of certain venues will add some credibility to the site and attract further visitors.

MEMBER EXTRANET USER MANUAL

MEMBER EXTRANET USER MANUAL CONTENTS 3 4 6 9 10 12 14 16 18 21 23 24 25 26 27 Welcome Update Your Member Profile Contact Information Discount and Payment Methods Social Media Links Website Listing Update