Design Thinking: Design Review Workshop

Transcription

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2 Design Thinking: Design Review Workshop

3 Introductions Guliz Sicotte Director of Product Design Magento Eric Erway Sr. UX Manager Magento Ann Hudspeth UX Manager Magento

4 Introductions Peter Mintchev Sr. UX Designer Magento Danielle Mundle UX Researcher Magento Artin Bogdanov UX Designer Magento

5 Today s Workshop Fundamentals of Design Thinking Focus on Design Reviews Giving and receiving feedback How to run a design review Activity: Design Review Summary Q&A

6 Fundamentals of Design Thinking

7 Standard Design Thinking Process

8 Empathize

9 Empathize Who do we envision will use our solution? What are their pain points, needs, goals? How are they currently solving these needs?

10 Secondary Research Competitive Analysis Analytics Group Interviews Semi-Structured Interviews Surveys Diary Studies Contextual Observation

11 Define

12 Define Make sure you re tackling the correct problem Synthesize learnings, look for patterns, and develop a point of view

13 Personas User Scenarios Customer Problem Statement Root Cause Analysis Customer Journey Maps Concept Models

14 Ideate

15 Ideate Generate as many ideas as possible We make creative leaps from one idea to the next, and begin to develop deeper concepts

16 Rapid Sketching Active Brainstorming Process Flows Co-Design

17 Prototype

18 Prototype Prototypes are faster, cheaper, and easier than the real thing Learn from actually using a proposed solution fail fast!

19 High Fidelity Low Fidelity

20 Test

21 Test Collecting feedback is the key to success Your results will get better with iteration and more testing

22 Usability Testing Cognitive Walkthrough Heuristic Evaluation

23 Case Study: Staging and Promotions $ We avoided an expensive mistake We made Staging easier to use We discovered new opportunities

24 Focus on Reviewing Design

25 The Review

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27 What went wrong? No goals Nothing actionable Not one positive. What went wrong? Not organized Not actionable Not balanced Do you think I ll open up so willingly again? Discourages more feedback. Not objective

28 Setting the Scene Who will be using it? What are they trying to do? Where will it be used?

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30 Design Rationale It s important to explain the design rationale, or the reason why you arrived at the design decisions made for your website Pay close attention to how things work over what they look like. Design is more than what is seen on the surface

31 Common Questions How do users interact with it? What are their goals? What is difficult for them to accomplish? Where do they get lost? What happens? What do they like? What do they hate?

32 Have The Right Mindset Respectful Fearless Open Disrespectful Fearful Closed

33 Managing Design Reviews Establish clear roles for design review Ensure everyone understands the problem Choose a work in progress to review Staying focusedis important

34 Activity: Design Review

35 Activity: Design Review Let s do this ourselves as a group Who will be presenting? Who will be the scribe? Coach? Are you presenting? Please take a few minutes to prepare your goals and design rationale. Are you reviewing? Familiarize yourself with the tips and tricks. Anyone out of line? Use your buzzer! Pick a coach at your table who will review the reviewers. 10 minutes

36 Discussion: Design Review

37 Summary Design thinking is a process for innovation. We use it at Magento every day. You can participate in future research efforts at Magento. Sign up for our research program at magento.com/research or at research@magento.com

38 User Experience at Imagine 2017 Monday, April 3 2:30 PM 3:15 PM User Experience at Magento La Tache Curious about how the UX team at Magento works? Join this session on the state of UX design at Magento. The UX team will share their design principles and how they are applied daily in an agile environment. Learn how they incorporate research, prototyping, and testing through their stories of big wins and complex challenges. You will receive a transparent view of the UX design process and takeaways that you can apply to your business.

39 Questions?

40 Thanks!