Quick User Guide SURVEYTIME. User Manual Page 1 INTRODUCTION TO SURVEYTIME

Transcription

1 User Manual Page 1 SURVEYTIME Quick User Guide 2015

2 User Manual Page 2 SURVEY SELECTION... 3 CREATING A CROSSTAB REPORT... 4 Sorting your columns: SINGLE-SURVEY CHART CREATING A TREND REPORT MULTI-SURVEY TREND CHART Difference Calculations:... 15

3 SURVEY SELECTION INTRODUCTION TO SURVEYTIME User Manual Page 3 SurveyTime can be accessed through Telmar Labs. Once SurveyTime has been launched you will see the Select Surveys screen below. You can easily find the survey you are after by filtering on: Year Provider Survey Type There is also the Filter Surveys section that allows you to search for a particular survey code or key word. Search in Surveys: This is a new function within SurveyTime that allows the user to search their survey library for occurrences of a key word. For example, if you type in the brand Fanta, the number of occurrences will appear next to each survey in blue. Once you have the survey you are after simple highlight it and press on the green arrow to bring it across.

4 User Manual Page 4 CREATING A CROSSTAB REPORT In SurveyTime there are 2 key areas that you can create you Crosstab report. Coding Grid - This area applies the same functionality as TNT+. Crosstab Report SurveyTime allows you to view your results directly on the Crosstab screen. You can select where you want to build your analysis using the tabs located at the bottom for the SurveyTime Screen.

5 User Manual Page 5 We are going to build our analysis directly within the Crosstab Report screen: For this example we have used GB TGI Q (October 2009 September 2010) to identify the National Daily Newspaper Readership of Men and Women aged Stage 1 - Creating a table All Adults is set as the default table base. If you wish to add an additional table you can drag the code and drop it onto the Add Tables table box indicated below. To view the results for that particular table you can select it from the Select Table dropdown box. When creating a more complex table simply double click on the Add Tables button and a visual code building screen will appear. All you do now is simple drag and drop you codes into the visual code building boxes.

6 User Manual Page 6 To create Main shoppers drag and drop Main Shoppers into the first box and the 2 age groups into the second. To edit the title right hand click on the text box and select the Edit Title option.

7 User Manual Page 7 Stage 2 Creating your targets in your columns In the SurveyTime drag and drop auto coding applied. Women 15-34: Double click on Demographics: Basic located in the code book on the left hand side of the screen. Highlight All Women and drag and drop into the Add Column button. Now highlight Age and Age using the control or shift key. Drag and drop the age groups into the All Women column. See below. Once you have dropped your coding into the column, SurveyTime will use its auto coding logic to join your coding strings together. Notice that your age group codes have been joined with an OR and brackets have been automatically applied. Also the ages have been linked to the All Women code with an AND.

8 User Manual Page 8 NB. If you want to start a column with s, highlight the age groups and drag them to the Add Column button and this time hover rather than dropping and you will see coding options appearing. Simply drop on the OR option and you will have a column of Editing Titling: To change to titling of your coding, click within the column heading box. The window below will appear. Right hand click on the title All Women AND (Age OR Age 25-34) and click Edit Title Now highlight the title and delete the text. Replace the text with your custom title, for example Women Aged Once you have changed the title of you re column click OK. To create the second column of Men aged repeat the same process as laid out in page 7.

9 User Manual Page 9 Stage 3 Entering our National Dailies to the Rows To create the rows, open the Publications A.I.R (Grouped By Frequency) in the code book and highlight National Dailies. Now simply drag and drop the National Dailies into the Add Row button and they will be added as separate rows. For this example, each of the titles needs to be in separate rows. If you require a group of codes to be combined, hover the selection over the Add Rows button and wait until a white options box appears. You can then select from the list of operands and your codes will be linked together with brackets. You will notice as you have built your analysis SurveyTime has automatically created the results for you. For a full page view you can slide the codebook to the left have side using the vertical spacing bar.

10 User Manual Page 10 Sorting your columns: To sort a column simply right hand click on that particular column and select the relevant option you require. Deleting Columns/Rows: To delete all rows/columns, right hand click on the results grid and select your required option. To delete individual codes, RHC on the individual row/column itself.

11 SINGLE-SURVEY CHART INTRODUCTION TO SURVEYTIME User Manual Page 11 Once you have created your crosstab report, click on the Chart tab located at the bottom of the screen. Chart Type Click on the drop down menu, to change the chart type. You can choose from the following chart types. You can choose which columns/rows to include in the graph by simply using the tick boxes. Saving and exporting: These graphs can be exported as an XLS file, by clicking on the Export Chart button in the top right hand corner. To save the crosstab and graph, click on the Save button in the top left hand corner. You can save your file in 1 of 3 directories, My Own Folder, Company or Corporate Folder.

12 User Manual Page 12 CREATING A TREND REPORT SurveyTime has an on the fly trending. It allows you to create complex trending analysis in a couple of clicks. For this example we have used GB TGI Q GB TGI Q to create a trend for National Daily readership for Women across 3 years. Stage 1 Survey Selection If you wish to create a trend analysis, select ALL for the *Year and Trendable for the Survey Type filters. Remember you can refine your survey filter further by entering the survey code in the Filter Survey box. You will see all trendable surveys are marked with the T icon. Highlight the surveys you wish to trend using the Control button and click on the green arrow. Once you are happy with you re selection click OK. Important Note: Surveys marked with a red include some potential non-trendable data. The individual codes that have not been made trendable within the codebook will be flagged with the following symbol The screen below will appear

13 User Manual Page 13 You will notice that the crosstab report now shows total figures for each TGI survey. Each survey is shaded in a different colour with the key on the left hand side. Stage 2 adding your target To create the columns use exactly the same process as when doing a single survey analysis. Drag and drop All Women onto the Add Column button and then. This will copy the All Women code to all three surveys, see below. Now highlight and drag and drop the 2 age groups, and onto one of the All Women columns to activate the auto coding.

14 User Manual Page 14 Stage 3 Adding Publications to your rows All we need to do now is go to Publications A.I.R (Grouped By Frequency) and drag and drop National Dailies onto the Add Row button so they are added separately. If a publication or question was not asked in one of the surveys, the cell in the crosstab will appear blank. For example Evening Standard (London) does not appear in the TGI Q data, therefore the cell is blank. See below.

15 User Manual Page 15 MULTI-SURVEY TREND CHART Once you have created your trend report, click on the Chart tab for a chart to illustrate the trends. Difference Calculations: Back in the Crosstab report screen you can add difference calculations to your analysis to highlight any change. Stage 1 Click on the Calculation located at the top of the screen Stage 2 In the Choose Survey section select the parameters you want the difference to be calculated between. Stage 3 Click on Add Calculation, followed by Apply.

16 User Manual Page 16 Stage 4 You will see that an additional column has been added that showed the difference between the years of data.