Piwik Goals. How to create goals in Piwik? January 2017

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1 Piwik Goals How to create goals in Piwik? January 2017

2 Introduction This training will help you to understand what is a Goal With Piwik, how to measure one and where to analyse the results. If you have any questions, you can read the Piwik Documentation Or You can send an to Comm Europa Management

3 Goals

4 What is a Goal? A Goal in Piwik is your strategy and priority. It can entail many things: Newsletter subscription, New customer, Downloaded brochure, etc. What do you want your users to do on your website? Conversion tracking is a great way to identify whether you are meeting your current business objectives, identify new objectives, view and analyse your performance, and learn how to increase your conversions, conversion rates, and revenue per visit. Goals can be triggered based on user actions (download or plays a video, for example), or when user visits a given page (e.g. /checkout.html, /thank-you.html).

5 Examples of Useful Goals Contact us track when users contact you for more information or help. Newsletter subscriptions keep track of how many people are signing up for your newsletter. View/Request product demo useful if your website sells a product. Ecommerce tracking to track and get useful Ecommerce Analytics reports, we recommend using the Ecommerce Analytics functionality.

6 Goals Configuration

7 Goals Configuration By default, you don't have any goals in your Website. You can add a new goal by clicking on the related tab in the menu. Note that only an Administrator or a user with Super User access can manage Goals for a given website. Please ask to your Europa Analytics administrator to set up a Goal for your website.

8 Create a Goal When the Goals plugin is enabled, you can see a Goals tab on the Piwik dashboard. This tab opens the Goals dashboard, and lets you create a new Goal:

9 Create a Goal A Goal is defined by: Goal Name describes your business objective eg. Signup, View product demo, etc. Goal Type and Goal Pattern define how the Goal can be converted: matching a URL, downloads a specific file, clicks on an external link. Goal Revenue (optional). When you specify a Goal revenue, Piwik will report both total revenue and revenue per visit for each Goal. It is a good exercise to try and evaluate how much money each conversion is worth. For example, you could create a contact product Goal to see how many times people have asked for more information about your product. If you know that 10% of these contacts end up as customers, and you sell on average of $100, you know that each Contact product Goal conversion is worth on average $10.

10 Create a Goal By default, a goal can only be converted once per visit maximum. Piwik considers that the same Goal triggered twice or more is mostly likely because of spam or double clicks behaviours. Nevertheless you can "allow goal to be converted more than once per visit" by checking the related box during the goal creation. A same visit can, however, convert several Goals (eg. Buy a product and Contact support ). A visit that converts one or more goals is reported as a Visit with conversion. Note that Goal tracking is not retroactive: when you create a Goal, you will see the Conversion data only for future visit data (your historical analytics reports before you created the goal will not contain the goal data).

11 The results

12 Goal Overview Report This report provides a quick glance at all goals defined for the website. You can also see reports by Country, Keyword, Websites, Campaign keyword, with all columns showing the goal metrics conversions, conversion rate and revenue per visit for all goals.

13 Goal Detailed Report The Goal report displays detailed reports about a specific goal. The graph of the last 30 days shows the evolution over time. You can also access the report table, broken up into the following sections: Countries, Continents, Websites, Search Engine, Keywords, Campaigns, Time of day.

14 Goal Detailed Report Note that for many reports (Search Engines, Keywords, Countries, etc.) you can access the Goal table by clicking on the flag icon at the bottom of the tables:

15 The funnels

16 Create a funnel A Funnel defines a series of actions that you expect your visitors to take on their way to converting a goal. By defining a funnel, you can improve your conversion rates, sales and revenue as you can determine where you lose your visitors in converting your goal.

17 Create a funnel After the creation of your funnel, you will have the following report. Note that the Funnel is not retroactive. We can observe that 1783 visits entered in the funnel and 49 applied for a job.

18 Create a funnel To create a funnel you can send an to Comm Europa Management. In your , you can provide the different steps with the related URLs.