Bringing Your SEO into 2018

Transcription

1 Bringing Your SEO into 2018 By Chris Lane Jones

2 View the slides Right Here By going the link above

3 #1 Rules of the Road #2 Monitoring Your Site #3 Choosing Keywords

4 #1 Rules of the Road Google Webmaster Tool - First line of defense

5 #1 Rules of the Road Demonstration

6 #1 Rules of the Road Check List 1. Make sure there are no crawl errors 2. Check the Structured Data Settings (Blog Post) 3. AMP site (For blog sections)

7 #1 Rules of the Road You can edit your Keywords by using Yoast for WordPress or editing the code in HTML.

8 #1 Rules of the Road Meta Title Slug/URL Meta Description Meta Title Editor Slug/URL Editor Meta Description Editor

9 #1 Rules of the Road 3. Preview Content Here 1. Press Edit Snippet to edit the SEO. 2. Make sure the length stays green.

10 #1 Rules of the Road 4. Place these phrases in your Meta Description and your Meta Tag

11 #1 Rules of the Road 5. Use HREF plugin like HREFLANG if you have a single language Website (use a plugin like Polylang if you have multiple languages) Example Tag for HTML Site: <meta property="og:locale" content="en_us" /> ess/

12 #1 Rules of the Road 6. If your website targets one country primarily set the target users value. /webmasters/answer/ #2

13 #1 Rules of the Road 7. Check for Mobile Usability Another useful resource is mobile-friendly

14 #1 Rules of the Road 8. Google must see a Sitemap There is a Sitemap section in the WordPress Yoast SEO plugin. If this plugin is unavailable use to create one.

15 #1 Rules of the Road 9. Keep Your Site Consistent, stay in your niche topic. This is especially true when it comes to blogging.

16 #2 Monitoring Your Site

17 #2 Monitoring Your Site Demonstration

18 #2 Monitoring Your Site 1. Every Error or Warning on testing sites will give you feedback on how to circumvent the error.

19 #2 Monitoring Your Site 2. A rule of thumb for what you score should be is around 70%, 100% is very hard to achieve especially when it comes to removing every <span> tag.

20 #3 Choosing Keywords Figuring out what keywords people are searching does not have to be difficult.

21 #3 Choosing Keywords 1. You can look at competitors in other cities and see how they craft their SEO and what keywords they use For ideas.

22 #3 Choosing Keywords 2. Choose Keywords by using a service like SEMRush SEMRush has a free trial, If you use a competitor's URL and search it you can get ideas about what keywords to use by referring to the competitors paid search positions.

23 #3 Choosing Keywords 3. Google will also assist with keyword planning by using the Search Analytics tool inside Google Webmaster If a keyword has a high average then add more of that Keyword to the page, consider Creating a page or blog post about it.

24 Get Involved with The JOMM! Check-in table Social media coordinator Graphic design coordinator Event coordinator Sponsorships Copywriting Editors Photography Videography Monetary Software management Website management If you have a unique skill you d like to contribute, let us know!

25 Be a Speaker! Perks: Exposure on social media channels, meetup and TheJOMM website Opportunity to write blog post for the JOMM website; shared on social media channels What topics are we looking for? Content marketing Digital marketing marketing Integrated marketing Internet marketing Mobile marketing Podcasting SEO Social media (can be channel specific) Video marketing