Introduction to Websites. HubSpot Academy
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1 Introduction to Websites HubSpot Academy
2 1 WHY ARE INBOUND WEBSITES IMPORTANT?
3 FLICKR USER JUST.LUC Think of your website like your handshake. It s the first interaction with a visitor and your chance to make a great first impression.
4 + Right Content Right Person Right Time Inbound Website
5 + Right Content Right Person Right Time Inbound Website
6 + Right Content Right Person Right Time Inbound Website
7 + Right Content Right Person Right Time Inbound Website
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14 Provide a personalized, individual experience with smart content.
15 Start the Contextual Marketing Certification.
16 IMPORTANT: This class focuses on inbound websites, not landing pages or blogging.
17 The HubSpot COS is easy to use. Easily manage, optimize and analyze your website s performance, all in one spot.
18 80% of internet users own a smartphone. SOURCE: GLOBAL WEB INDEX 2015
19 2 HOW DO YOU CREATE A SUCCESSFUL INBOUND WEBSITE?
20 BEST PRACTICES FOR ALL PAGES Define your page goal. Pass the blink test. Use relevant images often. Guide the user s navigation. Provide multiple ways to connect. Evaluate the mobile experience.
21 BEST PRACTICES FOR ALL PAGES Define your page goal. Pass the blink test. Use relevant images often. Guide the user s navigation. Provide multiple ways to connect. Evaluate the mobile experience.
22 ONE PAGE, ONE GOAL.
23 Develop a writing style guide. This rulebook will establish a consistent tone of voice for your reference when creating content.
24 BEST PRACTICES FOR ALL PAGES Define your page goal. Pass the blink test. Use relevant images often. Guide the user s navigation. Provide multiple ways to connect. Evaluate the mobile experience.
25 Pass the Blink Test. Within 3-5 seconds of arriving on your page, a user decides whether or not to keep reading.
26 BEST PRACTICES FOR ALL PAGES Define your page goal. Pass the blink test. Use relevant images often. Guide the user s navigation. Provide multiple ways to connect. Evaluate the mobile experience.
27 Use relevant images often. According to 3M, our brains process images 60,000x faster than text.
28 BEST PRACTICES FOR ALL PAGES Define your page goal. Pass the blink test. Use relevant images often. Guide the user s navigation. Provide multiple ways to connect. Evaluate the mobile experience.
29 THE BUYER S JOURNEY
30 GUIDE THE USER S NAVIGATION 1. Create a navigation menu. 2. Place a CTA towards the top of a page. 3. Use logical URLs and page titles.
31 Create a navigation menu to guide the user.
32 Create a navigation menu to guide the user.
33 Create a navigation menu to guide the user.
34 Place a CTA towards the top of a page.
35 Use logical URLs and page titles. mycompany.com/products/ski-boots mycompany.com/products/helmets My Company Products Page Ski Boots My Company Products Page Helmets
36 Use logical URLs and page titles. URL: mycompany.com/products/ski-boots Page title: My Company Products Page Ski Boots URL: mycompany.com/products/helmets Page title: My Company Products Page Helmets
37 BEST PRACTICES FOR ALL PAGES Define your page goal. Pass the blink test. Use relevant images often. Guide the user s navigation. Provide multiple ways to connect. Evaluate the mobile experience.
38 Provide different ways for a user to engage with you. They will choose their preferred method of contact.
39 BEST PRACTICES FOR ALL PAGES Define your page goal. Pass the blink test. Use relevant images often. Guide the user s navigation. Provide multiple ways to connect. Evaluate the mobile experience.
40 50% of web visitors are on mobile devices and tablets. SOURCE: DEKH STUDY, 2014
41 Page templates are responsive by default. Take a look at the mobile experience since half of your visitors may not browse your website from a desktop computer.
42 BEST PRACTICES FOR ALL PAGES Define your page goal. Pass the blink test. Use relevant images often. Guide the user s navigation. Provide multiple ways to connect. Evaluate the mobile experience.
43 DIFFERENT TYPES OF WEBSITE PAGES
44 DIFFERENT TYPES OF WEBSITE PAGES Homepage Contact Us page About Us page Products pages
45 DIFFERENT TYPES OF WEBSITE PAGES Homepage Contact Us page About Us page Products pages
46 Your homepage should have simple, action-oriented content.
47 GET READY FOR A BLINK TEST.
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49 DID THE EXAMPLE PASS THE BLINK TEST?
50 DIFFERENT TYPES OF WEBSITE PAGES Homepage Contact Us page About Us page Products pages
51 Why do your leads contact you?
52 A form allows a visitor to describe what they need.
53 Provide everything a visitor may need on your Contact Us page.
54 People like doing business with people.
55 DIFFERENT TYPES OF WEBSITE PAGES Homepage Contact Us page About Us page Products pages
56 Explain why you re in business. Keep your message to 150 words or less. You may choose to use a video here.
57 Show your organization s personality. Follow your writing style guide and keep the page humanized.
58 DIFFERENT TYPES OF WEBSITE PAGES Homepage Contact Us page About Us page Products pages
59 Products pages need to answer questions. Product positioning can be either feature-based or benefit-based.
60 BEST PRACTICES FOR ALL PAGES Define your page goal. Pass the blink test. Use relevant images often. Guide the user s navigation. Provide multiple ways to connect. Evaluate the mobile experience.
61 THANK YOU.
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