SEO CASE STUDY REPORT

Transcription

1 SEO CASE STUDY REPORT CLOUDVOTE WEBSITE - TARGET LOCATION UNITED STATES CONTACT NO - (610) INFO@CLOUDVOTE.COM TIME FRAME 1.5 YEARS CLIENT NAME PETER BABEL PREPARED BY SOFTTRIX WEB SOLUTIONS

2 Introduction CloudVOTE is a secure, interactive training management platform for instructor-led training and in-person, live events. CloudVOTE enhances presentation content by allowing instant audience feedback via mobile devices, and/or dedicated handheld keypads. The Objectives or Client Requirements The purpose of SEO case study is to evaluate the effectiveness and ROI. To achieve this, we need to first confirm all the demands as the client needs. We have mentioned below some of the client requirements or acceptations are - Increase Organic Traffic Flow Strengthen the Website s Link Profile Gain 1 st Page Ranking in SERP Increase Website Traffic Increase Website Stats like(pa, DA, Moz Rank, Alexa etc) Strategies Use for Site Optimization We had chosen the basic procedure to optimize the website. They are Firstly, we analysis the website. On Page Optimization (Keyword Research, H1 Tags, Meta Tags, Alt Tags etc) Off Page Optimization(Business Listing, Profile Creation, Blog/Article Submission etc)

3 Here, I will not discuss it deeply but just giving the ideas. With the help of these steps, we achieve the following results. Baseline Status Report Here, you can see baseline status report for CloudVOTE as below: S No Criteria Outcome / Results (Dec, 2016) 1 Domain Authority NA 2 Page Authority NA 3 Pages Index by Google 18 4 Backlink 43 5 Google Cache 29, Nov, Alexa Comparison (Oct 2017 Mar 2018) S No Criteria Outcome (Dec, 2016) Outcome (Oct, 2017) Outcome (Mar, 2018) 1 Domain Authority NA Page Authority NA Pages Index by Google Backlink Google Cache 29, Nov, , Oct, Mar Alexa Organic Traffic Status

4 During our SEO Campaign, we achieved amazing traffic increase for our client. We started to optimize the website in December, 2016 and here you can clearly see that there were 113 organic visits on Google before we started our search engine optimization. We have checked the organic traffic on our website in October month, till the date, the total visitors on our website are 2612 in which 179 have come from SEO work i.e. organics. Please see screen shots below: In March month, the website traffic reached 2480 in which 202 have come from SEO work i.e. organics. Please see screen shots below:

5 Combined Google Analytics Data Organic Traffic Organic Traffic Linear (Organic Traffic) December, 2016 October, 2017 March, 2018 Organic Traffic by Targeted Country

6 Our website (cloudvote.com) offered their services in United States. So, we were targeting USA to get traffic. Here, you can see that we have achieved the maximum traffic from USA. Mar, 2018 Oct, 2017

7 Combined Data Country Traffic October, 2017 March, 2018 Combined Google Webmaster Data To further strengthen my claim, please have a look at the below Google Webmaster Clicks and Impressions data for last six months: October, 2017 Total Clicks: 294 Impressions: 10,661 Avg. CTR. 2.76% Avg. Position 35.3 Clicks and Impressions in October Month as in the below snapshot:

8 March, 2018: Total Clicks: 317 Impressions: 10,923 Avg. CTR. 2.9% Avg. Position 36.3 Clicks and Impressions in March Month as in the below snapshot: Comparison (Oct 2017 Mar 2018) Combined Data Clicks October, 2017 March, 2018

9 Combined Data Impressions October, 2017 March, 2018 Combined Google Webmaster Data Clicks Impressions Linear (Clicks) 10, December, 2016 October, 2017 March, 2018

10 Keywords Targeted This is the overview for Cloudvote s 1.5 years ranking campaign. We mentioned here some of the keywords that are targeted during our SEO optimization. We started to target these keywords in December, If we compare keyword rankings between Dec, Oct and March, you can see that all keywords are on the gradual and steady rise. The number of keywords on the first, second, third and all other pages are steadily increasing with each passing month. S No Keywords Ranking (Mar, 2018) Ranking (Oct, 2017) Ranking (Dec, 2016) 1 Mobile Voting App Mobile Polling Vote Mobile Mobile Voting 8 15 NA 5 Voting Apps Smartphone Voting Interactive Learning Management System NA 8 Voting Mobile App Conference Voting App NA 10 Presentation Management System 17 NA NA Comparison with Competitors Cloud VOTE based in West Chester, PA, USA is clearly above its competitors when it comes to search visibility and average keyword rankings. Search Visibility with Competitors

11 Keyword ranking overview with Competitors Client Feedback