If content is king, design is the kingmaker. TriangleParkCreative
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1 If content is king, design is the kingmaker
2 Introduction Common language Attainable goals Multiple audiences
3 Design is only part of it Discovery, information architecture Content strategy Design Development Maintenance
4 This or... This?
5 Overview Images Color Type Interaction Fanciness
6 Images
7 What do you have? Image inventory Categorize to site map Align with mission
8 Image quality and content Bad quality = bad site Illustrate or demonstrate Generate interest Focal points but not extreme closeups
9 Size and cropping Auto cropping in CMS Horizontal vs. vertical Extra-wide horizontals
10
11 Stock images Recognizably generic, inauthentic Not specific enough, too idealized Invest in original photography Invest in original illustration
12
13 Color
14 Terminology RGB vs. CMYK Pantone Hexadecimal Monitors
15 What do colors mean to people? Warm, cool Recede, advance, vibrate Color palette harmony
16 Connotations develop
17 Four blues what s the difference? A B C D
18 Four blues what s the difference? A C 100 M 65 Y 30 K 10 B C 100 M 75 Y 30 K 10 C C 85 M 60 Y 42 K 25 D C 100 M 90 Y 42 K 50 Gingrich, Obama, Romney, and Santorum
19 A
20 B
21 C
22 D
23 Other color considerations Color blindness: links, rollovers Mother Jones Slate
24 Other color considerations Contrast for readability
25 Other color considerations Avoid reversed text type
26 Type
27 Type on the web: past Arial Calibri Comic Sans Courier Georgia Helvetica Impact Lucida Palatino Tahoma Times New Roman Trebuchet Verdana
28
29 Type on the web: today web fonts Web fonts Many fonts are available for web use Support your brand typographically
30
31 Licensing web fonts Additional license fee to use on website Fees may be based on traffic Design partner may offer blanket use
32 Limits of web fonts Think twice before using as body text Hinting Init ullamco nsendrer suscin ute te te euguero dipisis cillam, veratue dit, velestrud tie dolorem diam dolenim zzriliquat. Nulputatue faciliquat praessim nim velit in exerit iril ulla am, quis dolor sequat ipismodolore magna facidunt eui tis nullaore faccummod dolortie ea con hent illandrerat nos doloreetum zzrit molortie do odo odolortio et vullummy nullum zzriureet lutet, si. Browser, operating system issues
33 Serif Sans Serif
34 Basic type rules: serif or sans serif? Print conventions Web conventions Web now: More fonts available Setting your web fonts palette
35 Basic type rules: Size Web type is getting bigger 16 pixels = size of type in a book Small looks outdated, big looks horsey Headlines are getting bigger, too
36
37
38 Basic type rules: Width and linespacing Narrower column tighter linespacing Wider column looser linespacing Problem of doubling, claustrophobia Left alignment vs. centered
39
40 Basic type rules: Information hierarchy Markup H1, H2, H3, H4 Cross-platform, scannability, SEO Contrast and scale Proximity and spacing
41
42
43
44 Different type for different sections Navigation, main content, sidebars, testimonials, block quote, footer
45 Different type for different sections Role of captions as key information
46 Different type for different sections Pull quotes Call to action
47 Interaction
48 What does it mean? Surveys, polls Social media feeds Blogs with comments Forums Infographics
49 Set your content free of the text What is the 1 thing you want people to understand about your group s mission? Break it down Illustrate it interactively
50
51
52 Fanciness
53 It s more than two-dimensional Illusion of place Drop shadows Letterpress, emboss effects Texture Highlights
54
55 Balance, and think of the user Ratio of data : ink Why is the user there?
56
57
58 Capacity
59 You have to maintain the site Go-live date is only the beginning Update images over time Blogging, forum moderation Maintain style consistency Micro content
60 Resources Type: Web font rendering explainer typography/web-font-quality.aspx Handy guide to web typography com/2008/02/28/a-guide-to-webtypography Some helpful hints on choosing which fonts to use together on-web-typography A gallery of pull quote styles com/2008/06/12/block-quotes-and-pullquotes-examples-and-good-practices Color: Contrast test for text and background colors luminositycontrastratio.php Basics of color triangleparkcreative.com/tips/print/color Joe Hallock s international color research
61 Resources Images: Understanding image file formats design/images Image placement, content, best practices Free image manipulation software, Gimp (GNU Image Management Program) There is no fold and yet: Interactive: Gates Foundation: Reinvent the Toilet infographics/pages/reinvent-the-toiletinfo.aspx Future of Car Sharing The Story of Stuff Dangers of Fracking Capacity: Workflow that Works braintraffic.com/2012/03/workflow-thatworks
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