norwich university style guide
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1 norwich university style guide
2 table of contents i. logo Introduction Primary logo: Full-color application One-color applications Reverse applications: Two-color One-color With tagline With departmental descriptors Secondary logo: Horizontal format Reverse applications: Two-color One-color With tagline With departmental descriptors Clear space guidelines Minimum size guidelines Improper usage guidelines Wordmark Trademark p. 1 p. 2 p. 3 p. 4 p. 5 p. 6 p. 7 p. 8 p. 9 p. 10 p. 11 p. 12 p. 13 p. 14 p. 15 p. 16 p. 18 ii. color palette Primary Secondary p. 20 p. 21 iii. typography Primary typography Default typography p. 22 p. 23 iv. marketing guidelines Introduction Stationery templates Merchandise examples Vehicle branding examples Signage examples p. 24 p. 25 p. 27 p. 30 p. 32 norwich university style guide
3 primary logo introduction A graceful union of the university s cornerstone elements, the Norwich logo creates a powerful identity one that captures and celebrates the heritage, the vision, and the enduring values of the school. The mark balances both a civilian and military aesthetic to create a distinguished, academic icon that visually reflects many of the school s key brand qualities: heritage, honor, integrity, and leadership. Grounded by the founding date, a silhouette of Captain Partridge combines with the centennial stairs, all contained in the elegant sweep of the Norwich shield. The mark is anchored by the Norwich University name typeset in Minion a traditional serif typeface that offers excellent legibility. norwich university style guide p.1
4 primary logo full-color application The full-color application of the primary Norwich logo is shown below, with the mark in Norwich maroon (PMS 202), and the logotype in black. PMS 202 PMS BLACK PANTONE is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards; use PANTONE chips for accurate color matching. norwich university style guide p.2
5 primary logo one-color applications While the full-color Norwich logo is preferred for use in most cases, a one-color version may be more appropriate for certain applications. Shown below are the acceptable one-color applications in which the logo may appear: black, Norwich maroon (PMS 202), or Norwich gold (PMS 871). PMS BLACK PMS 202 PMS 871 PANTONE is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards; use PANTONE chips for accurate color matching. norwich university style guide p.3
6 primary logo reverse applications: two-color In circumstances in which the Norwich logo appears in Norwich gold (PMS 871) on a solid, dark background (such as black, or Norwich maroon, as shown), several minor modifications have been made to the mark to ensure optimal legibility and visual impact. Please use the artwork provided. LOGO PMS 871 BACKGROUND PMS BLACK LOGO PMS 871 BACKGROUND PMS 202 PANTONE is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards; use PANTONE chips for accurate color matching. norwich university style guide p.4
7 primary logo reverse applications: one-color In circumstances in which the Norwich logo appears reversed out in white on a solid, dark background (such as black, Norwich maroon, or Norwich gold, as shown), several minor modifications have been made to the mark to ensure optimal legibility and visual impact. Please use the artwork provided. LOGO REVERSED OUT OF PMS BLACK LOGO REVERSED OUT OF PMS 202 LOGO REVERSED OUT OF PMS 871 PANTONE is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards; use PANTONE chips for accurate color matching. norwich university style guide p.5
8 primary logo with tagline The primary Norwich logo with the tagline Expect Challenge. Achieve Distinction. appears below the school name. The tagline should appear in Norwich maroon (PMS 202), as indicated. All the same color and clear space guidelines apply to the primary and secondary logos. PMS 202 PMS BLACK Expect Challenge. Achieve Distinction. PMS 202 Expect Challenge. Achieve Distinction. norwich university style guide p.6
9 primary logo with departmental descriptors The primary Norwich logo consists of the vertical format with departmental descriptor centered below the school name. The departmental extender should appear in Norwich maroon (PMS 202), as indicated. All the same color and clear space guidelines apply to the primary and secondary logos. PMS 202 PMS BLACK Departmental Descriptor PMS 202 Division of Engineering Division of Mathematics and Science norwich university style guide p.7
10 secondary logo horizontal format The secondary Norwich logo is a horizontal rendering of all the primary logo elements, with the mark to the left of the type, and is for use in all applications in which a horizontal format is appropriate. All the same color and clear space guidelines apply to the primary and secondary logos. norwich university style guide p.8
11 secondary logo reverse applications: two-color In circumstances in which the Norwich secondary logo appears in Norwich gold (PMS 871) on a solid, dark background (such as black, or Norwich maroon, as shown), several minor modifications have been made to the mark to ensure optimal legibility and visual impact. Please use the artwork provided. LOGO PMS 871 BACKGROUND PMS BLACK LOGO PMS 871 BACKGROUND PMS 202 PANTONE is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards; use PANTONE chips for accurate color matching. norwich university style guide p.9
12 secondary logo reverse applications: one-color In circumstances in which the Norwich secondary logo appears reversed out in white on a solid, dark background (such as black, Norwich maroon, or Norwich gold, as shown), several minor modifications have been made to the mark to ensure optimal legibility and visual impact. Please use the artwork provided. LOGO REVERSED OUT OF PMS BLACK LOGO REVERSED OUT OF PMS 202 LOGO REVERSED OUT OF PMS 871 PANTONE is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards; use PANTONE chips for accurate color matching. norwich university style guide p.10
13 secondary logo with tagline The secondary Norwich logo consists of the horizontal format with the tagline Expect Challenge. Achieve Distinction. appearing below the school name. The tagline should appear in Norwich maroon (PMS 202), as indicated. In this format, several minor modifications have been made to the placement of the Norwich University type to ensure optimal legibility. Please use the artwork provided. All the same color and clear space guidelines apply to the primary and secondary logos. PMS 202 PMS BLACK Expect Challenge. Achieve Distinction. PMS 202 Expect Challenge. Achieve Distinction. PANTONE is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards; use PANTONE chips for accurate color matching. norwich university style guide p.11
14 secondary logo with departmental descriptors The secondary Norwich logo consists of the horizontal format with departmental descriptors appearing below the school name. The departmental extender should appear in Norwich maroon (PMS 202), as indicated. In this format, several minor modifications have been made to the placement of the Norwich University type to ensure optimal legibility. Please use the artwork provided. All the same color and clear space guidelines apply to the primary and secondary logos. PMS 202 PMS BLACK Departmental Descriptor PMS 202 Division of Engineering Division of Mathematics and Science PANTONE is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards; use PANTONE chips for accurate color matching. norwich university style guide p.12
15 clear space guidelines To ensure that the Norwich logo maintains distinction from all other graphic elements, no type, symbols, or marks of any kind should intrude in the clear space area indicated a space equal to the proportional height of the W. norwich university style guide p.13
16 minimum size guidelines To ensure maximum legibility and impact of the Norwich logo, it should not appear at any size smaller than those indicated below;.735 for the primary logo with no tagline,.875 for the primary logo with tagline and departmental descriptor, and.45 for all versions of the secondary logo..735".875" Expect Challenge. Achieve Distinction..45".45" Expect Challenge. Achieve Distinction. norwich university style guide p.14
17 improper usage guidelines The examples provided below address the most obvious misuses of color and structure for the Norwich University logo. DO NOT USE THE LOGO IN ANY COLOR COMBINATION OTHER THAN THOSE APPROVED IN THIS STYLE GUIDE. DO NOT SKEW, STRETCH OR DISTORT THE LOGO. DO NOT ALTER THE SIZE OR POSITIONING RELATIONSHIP BETWEEN THE TYPE AND THE MARK. DO NOT APPLY A DROP SHADOW TO THE LOGO. DO NOT USE PRIMARY LOGO ON WHITE VERSION. USE THE ARTWORK PROVIDED. DO NOT PLACE THE LOGO OVER A DISTRACTING BACKGROUND. norwich university style guide p.15
18 wordmark horizontal format The horizontal format wordmark is for use without the Norwich University mark. The horizontal format should never be modified from the examples shown below. Please use the artwork provided. WORDMARK PMS BLACK WORDMARK PMS 202 WORDMARK PMS 871 WORDMARK REVERSED OUT OF PMS BLACK WORDMARK REVERSED OUT OF PMS 202 WORDMARK REVERSED OUT OF PMS 871 PANTONE is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards; use PANTONE chips for accurate color matching. norwich university style guide p.16
19 wordmark vertical format The vertical format wordmark is for use without the Norwich University mark. The vertical format should never be modified from the examples shown below. Please use the artwork provided. WORDMARK PMS BLACK WORDMARK PMS 202 WORDMARK PMS 871 WORDMARK REVERSED OUT OF PMS BLACK WORDMARK REVERSED OUT OF PMS 202 WORDMARK REVERSED OUT OF PMS 871 PANTONE is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards; use PANTONE chips for accurate color matching. norwich university style guide p.17
20 trademark usage guidelines The Norwich University logo and wordmark with trademark placed exactly as shown is to be used for external communications applications such as merchandise, advertising and vehicles. For such applications, please use the artwork provided. TM Expect Challenge. Achieve Distinction. TM TM Expect Challenge. Achieve Distinction. TM norwich university style guide p.18
21 trademark minimum size guidelines To ensure maximum legibility of the Norwich University logo and wordmark with the trademark symbol on small merchandise applications, these should not appear at any sizes smaller than those indicated below..95" 1.1" TM TM Expect Challenge. Achieve Distinction..575 TM.60" TM.315" TM.185" TM norwich university style guide p.19
22 color palette primary The Norwich brand primary color palette is comprised of three colors Norwich maroon, Norwich gold, and black. Please refer to the corresponding PANTONE, RGB, and CMYK breakdowns indicated below. PMS 202 CVC PMS 202 CVU R: 142 G: 0 B: 28 C: 0 M: 100 Y: 60 K: 40 PMS 871 CVC (METALLIC) PMS 871 CVU (METALLIC) R: 190 G: 153 B: 69 C: 0 M: 20 Y: 60 K: 25 PMS 147 CVC (NON-METALLIC) PMS 1255 CVU (NON-METALLIC) R: 190 G: 153 B: 69 C: 0 M: 20 Y: 60 K: 25 PMS BLACK CVC PMS BLACK CVU R: 0 G: 0 B: 0 C: 0 M: 0 Y: 0 K: 100 PANTONE is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards; use PANTONE chips for accurate color matching. norwich university style guide p.20
23 color palette secondary The Norwich brand secondary color palette is comprised of three colors Norwich gray, Norwich brown, and Norwich yellow. Please refer to the corresponding PANTONE, RGB, and CMYK breakdowns indicated below. PMS COOL GREY 10 CVC PMS COOL GREY 10 CVU R: 71 G: 71 B: 71 C: 0 M: 0 Y: 0 K: 72 PMS 1605 CVC PMS 1605 CVU R: 190 G: 153 B: 69 C: 0 M: 20 Y: 60 K: 25 PMS 7406 CVC PMS 7406 CVU R: 255 G: 209 B: 0 C: 0 M: 18 Y: 0 K: 100 PANTONE is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards; use PANTONE chips for accurate color matching. norwich university style guide p.21
24 typography primary Minion was selected as the Norwich University typeface for its traditional appeal. Three versions of this typeface may be used for the applications indicated: Minion small caps should be used for headlines only; Minion semi-bold should be used for sub-headings; and Minion regular should be used for all other applications, including body copy. minion small caps: abcdefghijklmnopqrstuvwxyz example headline usage at 13pt: lorem ipsum dolor sit amet. Minion Semibold: abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Example Sub-head Usage at 11.5pt: Lorem ipsum dolor sit amet, consectetuer adipiscing elit sed diam nonummy. Minion Regular: abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Example Usage at 10pt: Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. norwich university style guide p.22
25 typography default The Norwich default typeface is Times Roman. This typeface should only be used when Minion is not available. Times Bold: abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Example Sub-head Usage at 11.5pt: Lorem ipsum dolor sit amet, consectetuer adipiscing elit sed diam nonummy. Times Roman: abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Example Usage at 10pt: Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. norwich university style guide p.23
26 marketing introduction The Norwich brand identity has been extended into a variety of applications that help serve as ambassadors for the brand to external audiences, and help reinforce a consistent image for the University in all its communications. norwich university style guide p.24
27 stationery templates letterhead Stationery is the primary means of establishing Norwich s image at the personal level; as such, all items in the stationery system follow a consistent format, and feature a distinguished presentation of the Norwich University logo, colors and typography. The Norwich stationery system letterhead is printed on 24 lb. Strathmore Ivory Wove. The letterhead includes a double box graphic of solid Norwich gold (PMS 871) followed immediately by the Norwich logo in gold reversed out of Norwich maroon (PMS 202). The contact information for the individual department is presented in a horizontal format directly to the right of the logo, and is printed in maroon. To add further visual interest, at the bottom right-hand, a blind deboss that features a circular rendering of the school tagline and motto creates the appearance of a notary seal. To ensure that Norwich University s stationery system meets the brand s visual guidelines, the following typesetting specifications must be met: DEPARTMENT: MINION REGULAR ALL CAPS POINT SIZE 7.5 LEADING TRACKING 60 PMS 202 DEPARTMENT CONTACT INFORMATION: MINION REGULAR SMALL CAPS NUMBERS ARE MINION REGULAR EXPERTS POINT SIZE 8.75 LEADING TRACKING 15 PMS 202 norwich university style guide p.25
28 stationery templates business card & envelope The Norwich University double-sided business card features the Norwich University logo in Norwich gold (PMS 871) reversed out of a Norwich maroon (PMS 202) background, along with the blind emboss of the circular rendering of the school tagline and motto. The opposite side features the owner s name in all caps, and their title and address in Norwich gold. Below, the individual s department and department contact information is listed in Norwich maroon. The business letterhead envelope features the double box of solid Norwich gold followed immediately by the Norwich logo in gold reversed out of Norwich maroon, along with the blind emboss of the circular rendering of the school tagline and motto. The back of the envelope includes the department name and contact information printed in Norwich maroon. To ensure that Norwich University s stationery system meets the brand s visual guidelines, the following typesetting specifications must be met: OWNER S NAME: MINION REGULAR ALL CAPS POINT SIZE 8.75 LEADING TRACKING 60 PMS 871 OWNER S TITLE AND ADDRESS: MINION REGULAR POINT SIZE 8.75 LEADING TRACKING 5 PMS 871 DEPARTMENT: MINION REGULAR ALL CAPS POINT SIZE 7.5 LEADING TRACKING 60 PMS 202 DEPARTMENT CONTACT INFORMATION: MINION REGULAR SMALL CAPS NUMBERS ARE MINION REGULAR EXPERTS POINT SIZE 8.75 LEADING TRACKING 15 PMS 202 norwich university style guide p.26
29 merchandise examples The examples offered on pages 25 through 27 of this style guide offer a variety of options for how the various individual elements of the Norwich brand system can extend into wearable merchandise applications that promote the University. norwich university style guide p.27
30 merchandise examples cont d. norwich university style guide p.28
31 merchandise examples cont d. norwich university style guide p.29
32 vehicle branding minivan examples As highly visible and mobile brand extensions, Norwich University-owned vehicles may be branded with combinations of the Norwich University logo and wordmark, as illustrated in the following examples. Please use the recommended placements, configurations and colors exactly as shown for vehicle type. norwich university style guide p.30
33 vehicle branding pick-up truck examples norwich university style guide p.31
34 signage exterior examples The Norwich University identity should be consistently communicated throughout the physical campus environment. The example shown below represents an external building application designed to maximize visibility and impact. Please note that while the artwork is not to scale, the recommended configuration and color should be followed exactly. EXTERIOR GENERAL SIGNAGE online graduate programs the national center for the study of counter terrorism and cybercrime norwich university style guide p.32
35 signage interior examples The Norwich University identity should be consistently communicated throughout the physical campus environment. The examples shown below represent a variety of interior building applications designed to maximize visibility and impact. Please note that while the artwork is not to scale, the recommended configurations and colors should be followed exactly. INTERIOR GENERAL SIGNAGE EVENTS, CONFERENCES, ETC. lorem ipsum dolor sit amet consectetuer adip elit sed diam nonummy nibh euismod tincidunt ut. date: july 18, 2005 time: 3:00 pm - 5:00 pm room 256 INTERIOR DOOR SIGNAGE OFFICE GENERAL INTERIOR DOOR SIGNAGE OFFICE SPECIFIC PUBLIC AFFAIRS OFFICE 413 PUBLIC AFFAIRS OFFICE ANTHONY E. VENTI, Director MARK ALBURY, Assistant Director DIANA WEGGLER, Editor of the Record ADMISSIONS OFFICE norwich university style guide p.33
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