iqmetrix Graphic Standards Manual For Partners and Media January 2011

Transcription

1 iqmetrix Graphic Standards Manual For Partners and Media January 2011 Copyright 2010 iqmetrix All rights reserved iQmetrix ( )

2 2 Introduction The goal of the iqmetrix Graphic Standards Manual is to assist partners and media with using iqmetrix branding elements to convey a consistent image and communicate a clear message. The following sections set guidelines for use of the iqmetrix logo and other major iqmetrix branding elements. iqmetrix is providing you access to use the iqmetrix logo and branding elements solely in accordance with this manual. 3 iqmetrix logo 6 iqmetrix product logos 7 8 iqmetrix Partner & Preferred Partner logos Press Release Boiler Plate 9 Using the iqmetrix Design Standards

3 3 Logo The color logo is always used with the iqmetrix wordmark. The tagline below the wordmark is optional. The cornerstone of our branding is the iqmetrix logo which consists of three elements: Symbol The symbol is bold and well established. It is simple yet structurally precise, it carries the message of reliability and security. Wordmark The wordmark is based on Museo Sans typeface with custom slab serifs on the i and x. Tagline The company may implement a general or targeted tagline in the future. All partners will be immediately updated on the status of such a tagline. A registered trademark sign is used in all cases except in very small dimensions - smaller than 200px in electronic media and 2.5cm/1 in printed material. Color values for iqnavy RGB 0,46,95 CMYK 100,88,35,27 PANTONE 295 hex# 002e5f Color values for iqyellow RGB 255,204,0 CMYK 1,19,100,0 PANTONE 116 hex# ffcc00 x x optional iqmetrix tagline x Room to breathe. The minimum clear space around all four points of the logo is a square, with the distance from the extremities equal to the x-space (2/3 of the yellow Q space). This way, the clear space scales with the logo.

4 4 Logo Variations of the iqmetrix logo are available to allow for flexibility of use in nearly every application. Each of these formats is available in the iqmetrix Media Kit If you have a request for a different format, please contact branding@iqmetrix.com White logo, with or without the wordmark, on top of color or black backgrounds Black logo, with or without the wordmark, on top of white or bright backgrounds Silver logo, with or without the wordmark, on top of white or bright backgrounds

5 5 Logo No-Nos The iqmetrix logo must be consistent and recognizable in all formats. The following are mistakes to avoid: Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit DON T place color logo on top of a photo, dark or busy background. DON T rearrange logo elements. DON T interfere with logo s clear space. DON T scale or stretch the logo disproportionately or distort the logo to change the perspective. DON T use drop shadows, outlines or similar effects. DON T use any other color variations than those provided in this manual. DON T use color symbol without the wordmark. Only white, black and silver versions can be used without the wordmark.

6 6 iqmetrix product logos The following iqmetrix product and product family logos are currently available. The rules of usage are the same as with the iqmetrix logo. These logos are not part of the Media Kit, but can be requested from the iqmetrix marketing department at RQ4 Retail Management Platform PocketRQ: compact RQ4 for mobile devices XQ Interactive Retail

7 7 iqmetrix Partner & Preferred Partner Logos iqmetrix Partner logos are available for partner usage to identify companies as iqmetrix Partners or iqmetrix Preferred Partners in marketing materials. These logos will provide a consistent branding message across the iqmetrix Partner Network. Partner and Preferred Partner logos are available in both color and black/ white versions. These logos are not part of the Media Kit, but are available upon request and once Partner status has been verified. Requests can be sent to branding@iqmetrix.com iqmetrix Preferred Partner color and black/white logos iqmetrix Partner color and black/white logos PREFERRED PREFERRED PREFERRED PREFERRED

8 8 iqmetrix Press Release Boiler Plate About iqmetrix: iqmetrix Software Development Corp. is a leading provider of retail management systems for the cellular and wireless retail and telecommunications industries. iqmetrix sells its innovative business solutions to multi-location retailers throughout North America. iqmetrix s flagship product, RQ4, provides a fully integrated solution to manage Point-of-Sale, CRM, Inventory, Accounting, HR, Marketing, Intranet and E-Commerce. iqmetrix is a privately held company with offices located in Canada and the United States.

9 9 Using the iqmetrix Design Standards Thank you for helping iqmetrix in building a successful brand image. iqmetrix branding elements can be found at The Media Kit contains several acceptable versions of the iqmetrix logo. All print and online advertising that uses iqmetrix logos and/or iqmetrix partner logos must be approved by the iqmetrix Branding Team. Please submit artwork (preferably as a.pdf) to branding@iqmetrix.com All press releases must be approved by the iqmetrix Communications Team. Please submit content, or direct any questions related to standard iqmetrix spelling, writing style or usage, to media@iqmetrix.com.

10 Copyright 2011 iqmetrix, All rights reserved