Updated: 31 st October 2017 CONTENT CREATION

Transcription

1 Updated: 3 st October 207 CONTENT CREATION

2 What is Single Upload creation? Content creation by single upload method is a way to create an SKU in theseller Centre without doing any file uploads. SKU creation is done on the platform itself with going through differentsections to fill in different attributes that helps define the productclearly. 2

3 What are the options available when doing Single Upload creation? Sellers have the options to use any of these ways in doing single upload creation By choosing category By using SPU By using previous used categories 3

4 Single Upload creation By choosing category 4

5 Process flow Choose category SPU information Product details SKU details & image Fill in. Brand Fill in. Warranty Fill in. SKU 2. Model information description/att 3. SPU attributes 2. Product name ribute 3. Highlights 2. Seller SKU 4. Product 3. Pricing & Sale description dates 5. Video URL 4. Free items 5. What s in the box 6. Package & product dimensions 7. Images Submit product 5

6 Step : Navigating to the Add productspage 2. Click on Products 2. Click on Add Products or, alternatively you can click on Add New button 6

7 Step 2: Choosing category 2. Click on Category 2. At the category string section, select the category of the product you are creating, from the first level category to the deepest level. 3. Click Select once you have selected the deepest category string 3 7

8 Unique features Hover over the i icon to know more about the specific attribute sections Click on Advanced View to view the non mandatory attributes 8

9 Step 3: Filling in SPU information 2 3. Start with filling in the Brand name and Model number. These 2 attributes are mandatory to be filled for all product creation. 2. Next, fill in the SPU attributes that are displayed in this section. 3. Click Next to go to the next section Notes: - SPU attributes that are marked with * are mandatory to be filled. - SPU attributes are category specific, therefore you will encounter different attribute fields according to the category you have chosen 9

10 Step 4.: Filling in More details (Warranty information). Choose a Warranty Type from the dropdown menu (mandatory to be filled in) 2. Choose a Warranty Period from the dropdown menu 2 Notes: - As Warranty Type is a mandatory field for all categories, for categories that warranty is not applicable (eg: Fashion, Home and Living, etc) choose No warranty 0

11 Step 4.2: Filling in More details (Product name). Fill in the product name in the Name section Notes: - Product name should be in general form as you are going to define the variations (colour, storage capacity, size, etc) in the next section which is the sku attributes - Exception: For Fashion SKUs, it is okay to input the colour in the product name as colour is not part of the sku attribute for Fashion category

12 Step 4.3: Filling in More details (Highlights) Good quality product Durable material Unique design. Fill in the first 3 sections as they are mandatory th point and above are optional but it is recommended to have more than 3 product key feature points 2

13 Step 4.3: Filling in More details (Product description and VideoURL) 2 3. Fill in the product description with relevant information pertaining to the product being sold. 2. To include video URL to be featured alongside the main images, insert the URL in the Video URL section 3. Click Next to go to the next section Notes: - Product description should not contain any clickable links that redirects customers to another page than Lazada - Only Youtube video URLs are recognized. Do not input any other URL besides Youtube 3

14 Step 5.: Filling in SKU & Image (SKU description/attributes). Tick the relevant sku description attribute (variation) that you are selling 2. SKU will be created according to the sku description that you have chosen 2 3 Notes: - SKU description varies according to categories - Choosing more than one attribute is possible. Eg: Seller is selling a product that is black in colour with storage of 28GB, therefore seller will choose 2 values in the SKU description (Black and 28GB) 4

15 Step 5.: Filling in SKU & Image (SKU description/attributes). Click on the slider next to Available to toggle between available (Green), and not available (Grey) Notes: - SKU description varies according to categories - Choosing more than one attribute is possible. Eg: Seller is selling a product that is black in colour with storage of 28GB, therefore seller will choose 2 values in the SKU description (Black and 28GB) 5

16 Step 5.3: Filling in SKU & Image (Seller SKU and pricing) Fill in Seller SKU (mandatory) 2. Fill in Quantity 3. Fill in Price (calculated) also known as retail price 4. Fill in Special Price (discounted price where applicable) 5. Fill in promotion dates 5 6

17 Step 5.4: Filling in SKU & Image (Free items). Fill in Free Items to include the free items/promotions that comes with the main product Note: - Make sure that the quantity of the free item is noted clearly. - Preferably using the format of (quantity)x item 7

18 Step 5.5: Filling in SKU & Image (What s in the box). Fill in What s in the box (aka package content) to identify the exact items that are packaged together with the main product Note: - Make sure that the quantity of each item is noted clearly. - Be very specific on each item name - Preferably using the format of (quantity)x item 8

19 Step 5.6: Filling in SKU & Image (Package and product dimensions) 2. Fill in Package dimensions and weight (dimension of the courier package that you use to pack the product) - mandatory 2. Fill in Product Dimensions and weight (dimension of the product being sold) - optional 9

20 Step 5.7: Filling in SKU & Image (Uploading images) 2 4. Click Select Images box to choose image for upload 2. Using the image cropping tool, you are able to zoom in and out and move the canvas to perfectly align the product image. 3. Click Save and Close once satisfied with how the image is placed 4. Uploaded image will appear in the box. Hover on the image to access additional controls 5. Click Edit Next Sku to enter next SKU

21 Step 5.8: Filling in SKU & Image (Editing next SKU). Click Copy last SKU information to copy data from the previous SKU this is a feature if all the SKU share the same information 2. If SKU has different data, fillin all the sections as illustrated from Step 5. to Click Next to finish edit and submit product 2 2

22 Step 6: Submit product Your product has been successfully created when you are directed to the page shown here. Additional controls:. Click Edit to edit the product 2. Click Done to go to Product Overview page 3. Click Add Another Product to create more products

23 2 Single Upload creation By using SPU 23

24 Process flow Choose category SPU information Product details SKU details & image Submit product Fill in:. SPU attributes Fill in:. Warranty information 2. Product name 3. Highlights 4. Product description 5. Video URL Fill in:. SKU description/attri bute 2. Seller SKU 3. Pricing & Sale dates 4. Free items 5. What s in the box 6. Package & product dimensions 7. Images 24

25 Step : Navigating to the Add productspage 2. Click on Products 2. Click on Add Products or, alternatively you can click on Add New button 25

26 Step 2: Choosing SPU Click on SPU 2. Type in the brand and model that you are trying to create (eg: Samsung Galaxy S7 3. Click on Search 4. The search suggestion section will display the available SPUs that had been created 5. Click on Preview to view the SPU information 6. Click on Sell yours to start content creation 26

27 Step 3: Filling in SPU information 2 3. The Brand and Model attribute are greyed out as it is already fixed in the database. 2. Some SPU attributes are also greyed out, as it is also fixed in the database. 3. If you think the values are incorrect, you can requestto correct the information by clicking Correct SPU 4. Click on Next to go to the next section 4 27

28 Step 4.: Filling in More details (Warranty information). Choose a Warranty Type from the dropdown menu (mandatory to be filled in) 2. Choose a Warranty Period from the dropdown menu 2 Notes: - As Warranty Type is a mandatory field for all categories, for categories that warranty is not applicable (eg: Fashion, Home and Living, etc) choose No warranty 28

29 Step 4.2: Filling in More details (Product name). Fill in the product name in the Name section Notes: - Product name should be in general form as you are going to define the variations (colour, storage capacity, size, etc) in the next section which is the sku attributes - Exception: For Fashion SKUs, it is okay to input the colour in the product name as colour is not part of the sku attribute for Fashion category 29

30 Step 4.3: Filling in More details (Highlights). Fill in the points needed and make sure to format in bullet points by clicking on the bullet option button Notes: - Highlights should be in bullet point format only - Minimum points needed is 3 bullet points 30

31 Step 4.3: Filling in More details (Product description and VideoURL) 2 3. Fill in the product description with relevant information pertaining to the product being sold. 2. To include video URL to be featured alongside the main images, insert the URL in the Video URL section 3. Click Next to go to the next section Notes: - Product description should not contain any clickable links that redirects customers to another page than Lazada - Only Youtube video URLs are recognized. Do not input any other URL besides Youtube 3

32 Step 5.: Filling in SKU & Image (SKU description/attributes). Tick the relevant SKU description attribute (variation) that you are selling 2. SKU will be created according to the SKU description that you have chosen Notes: - SKU description varies according to categories - Choosing more than one attribute is possible. Eg: Seller is selling a product that is black in colour with storage of 28GB, thereforeseller will choose 2 values in the SKU description (Black and 28GB) 2 32

33 Step 5.2: Filling in SKU & Image (Deactivating irrelevant SKUs). Click on the slider next to Available to toggle between available (Green), and not available (Grey) Notes: - SKU description varies according to categories - Choosing more than one attribute is possible. Eg: Seller is selling a product that is black in colour with storage of 28GB, therefore seller will choose 2 values in the SKU description (Black and 28GB) 33

34 Step 5.3: Filling in SKU & Image (Seller SKU and pricing) Fill in Seller SKU (mandatory) 2. Fill in Quantity 3. Fill in Price (calculated) also known as retail price 4. Fill in Special Price (discounted price where applicable) 5. Fill in promotion dates 5 34

35 Step 5.4: Filling in SKU & Image (Free items). Fill in Free Items to include the free items/promotions that comes with the main product Note: - Make sure that the quantity of the free item is noted clearly. - Preferably using the format of (quantity)x item 35

36 Step 5.5: Filling in SKU & Image (What s in the box). Fill in What s in the box (aka package content) to identify the exact items that are packaged together with the main product Note: - Make sure that the quantity of each item is noted clearly. - Be very specific on each item name - Preferably using the format of (quantity)x item 36

37 Step 5.6: Filling in SKU & Image (Package and product dimensions) 2. Fill in Package dimensions and weight (dimension of the courier package that you use to pack the product) - mandatory 2. Fill in Product Dimensions and weight (dimension of the product being sold) - optional 37

38 Step 5.7: Filling in SKU & Image (Uploading images) 2 4. Click Select Images box to choose image for upload 2. Using the image cropping tool, you are able to zoom in and out and move the canvas to perfectly align the product image. 3. Click Save and Close once satisfied with how the image is placed 4. Uploaded image will appear in the box. Hover on the image to access additional controls 5. Click Edit Next Sku to enter next SKU

39 Step 5.8: Filling in SKU & Image (Editing next SKU). Click Copy last SKU information to copy data from the previous SKU this is a feature if all the SKU share the same information 2. If SKU has different data, fillin all the sections as illustrated from Step 5. to Click Next to finish edit and submit product 2 39

40 Step 6: Submit product Your product has been successfully created when you are directed to the page shown here. Additional controls:. Click Edit to edit the product 2. Click Done to go to Product Overview page 3. Click Add Another Product to create more products

41 3 Single Upload creation By using previous used categories 4

42 Process flow Choose category SPU information Product details SKU details & image Submit product Fill in:. Brand 2. Model 3. SPU attributes Fill in:. Warranty information 2. Product name 3. Highlights 4. Product description 5. Video URL Fill in:. SKU description/attri bute 2. Seller SKU 3. Pricing & Sale dates 4. Free items 5. What s in the box 6. Package & product dimensions 7. Images 42

43 Step : Navigating to the Add productspage 2. Click on Products 2. Click on Add Products or, alternatively you can click on Add New button 43

44 Step 2: Choosing previous used categories 3 2. Click on Category 2. Click on Previous used categories 3. The list of previous used categories of the seller will appear in the category box, choose the desired category from the list 4. Click Select to go to next step 4 44

45 Step 3: Filling in SPU information 2 3. The Brand and Model attribute are greyed out as it is already fixed in the database. 2. Some SPU attributes are also greyed out, as it is also fixed in the database. 3. If you think the values are incorrect, you can requestto correct the information by clicking Correct SPU 4. Click on Next to go to the next section 4 45

46 Step 4.: Filling in More details (Warranty information). Choose a Warranty Type from the dropdown menu (mandatory to be filled in) 2. Choose a Warranty Period from the dropdown menu 2 Notes: - As Warranty Type is a mandatory field for all categories, for categories that warranty is not applicable (eg: Fashion, Home and Living, etc) choose No warranty 46

47 Step 4.2: Filling in More details (Product name). Fill in the product name in the Name section Notes: - Product name should be in general form as you are going to define the variations (colour, storage capacity, size, etc) in the next section which is the sku attributes - Exception: For Fashion SKUs, it is okay to input the colour in the product name as colour is not part of the sku attribute for Fashion category 47

48 Step 4.3: Filling in More details (Highlights). Fill in the points needed and make sure to format in bullet points by clicking on the bullet option button Notes: - Highlights should be in bullet point format only - Minimum points needed is 3 bullet points 48

49 Step 4.3: Filling in More details (Product description and VideoURL) 2 3. Fill in the product description with relevant information pertaining to the product being sold. 2. To include video URL to be featured alongside the main images, insert the URL in the Video URL section 3. Click Next to go to the next section Notes: - Product description should not contain any clickable links that redirects customers to another page than Lazada - Only Youtube video URLs are recognized. Do not input any other URL besides Youtube 49

50 Step 5.: Filling in SKU & Image (SKU description/attributes). Tick the relevant SKU description attribute (variation) that you are selling 2. SKU will be created according to the SKU description that you have chosen Notes: - SKU description varies according to categories - Choosing more than one attribute is possible. Eg: Seller is selling a product that is black in colour with storage of 28GB, thereforeseller will choose 2 values in the SKU description (Black and 28GB) 2 50

51 Step 5.2: Filling in SKU & Image (Deactivating irrelevant SKUs). Click on the slider next to Available to toggle between available (Green), and not available (Grey) Notes: - SKU description varies according to categories - Choosing more than one attribute is possible. Eg: Seller is selling a product that is black in colour with storage of 28GB, therefore seller will choose 2 values in the SKU description (Black and 28GB) 5

52 Step 5.3: Filling in SKU & Image (Seller SKU and pricing) Fill in Seller SKU (mandatory) 2. Fill in Quantity 3. Fill in Price (calculated) also known as retail price 4. Fill in Special Price (discounted price where applicable) 5. Fill in promotion dates 5 52

53 Step 5.4: Filling in SKU & Image (Free items). Fill in Free Items to include the free items/promotions that comes with the main product Note: - Make sure that the quantity of the free item is noted clearly. - Preferably using the format of (quantity)x item 53

54 Step 5.5: Filling in SKU & Image (What s in the box). Fill in What s in the box (aka package content) to identify the exact items that are packaged together with the main product Note: - Make sure that the quantity of each item is noted clearly. - Be very specific on each item name - Preferably using the format of (quantity)x item 54

55 Step 5.6: Filling in SKU & Image (Package and product dimensions) 2. Fill in Package dimensions and weight (dimension of the courier package that you use to pack the product) - mandatory 2. Fill in Product Dimensions and weight (dimension of the product being sold) - optional 55

56 Step 5.7: Filling in SKU & Image (Uploading images) 2 4. Click Select Images box to choose image for upload 2. Using the image cropping tool, you are able to zoom in and out and move the canvas to perfectly align the product image. 3. Click Save and Close once satisfied with how the image is placed 4. Uploaded image will appear in the box. Hover on the image to access additional controls 5. Click Edit Next Sku to enter next SKU

57 Step 5.8: Filling in SKU & Image (Editing next SKU). Click Copy last SKU information to copy data from the previous SKU this is a feature if all the SKU share the same information 2. If SKU has different data, fillin all the sections as illustrated from Step 5. to Click Next to finish edit and submit product 2 57

58 Step 6: Submit product Your product has been successfully created when you are directed to the page shown here. Additional controls:. Click Edit to edit the product 2. Click Done to go to Product Overview page 3. Click Add Another Product to create more products

59 4 Single Upload creation Other features 59

60 . Copy listing Function: To create a duplicate SKU of the same product.seller would only need to populate the SKU attributes. 2 Steps:. Click Actions and choose Copy Listing 2. Seller will be directed to the SKU & Image page to choose the SKU attributes. 3. Click Advanced View to view all attributes. Fill in the required attributes and click Next 4. The SKU is saved 60

61 2. Editing content on certain pages Function: To ease sellers to edit the content on specific pages without clicking on Next and Back multiple times 2 Steps:. Click Actions and choose Edit details 2. Sellers can choose which page to edit by clicking on the page number at the top bar 6

62 3. Drag and drop image order in Manage Images Function: To ease the search function by retrieving products that have the keywords that is inserted in the search bar Steps:. Key in the keyword that is to be searched in the name search bar 2. Click Search 3. Results will return with the SKUs that have the exact keyword in the product name 62

63 5 Single Upload creation Grouping 63

64 What is Grouping? Grouping can only be done for colors and designs. Size variations cannot be grouped as it falls under variation. 64

65 Types of Grouping Custom grouping This type of grouping displays the product image itself only. It only allows for products which are not having value of color family and storage capacity. For example, size, number of products (bundle items), capacity of product, patterns etc. 65

66 Types of Grouping 2 Color grouping This type of grouping displays the colour of the products. 66

67 Types of Grouping 3 Capacity grouping This type of grouping displays the storage capacity. 67

68 Step : Filling in grouping template (sku) Steps:. Provide the shop sku. 2. Shop SKU can be found on: () Seller portal (2) Product page in website 2 68

69 Step 2: Filling in grouping template (config_group) Steps:. Use one product name as a product group name 2. The config group value must be the same for all sku. 69

70 Step 3: Filling in grouping template (group_attribute_name) Steps:. Group attribute name is the group type that the skus areto be grouped. For example, color family group, custom group or storage capacity group. 70

71 Thank you