Dayton Lamina Usage Policy for Images

Transcription

1 Dayton Lamina Usage Policy for Images All publications, logos, drawings and photos (further known as 'images') produced by Dayton Lamina Corporation and its brands are protected by copyright law. These images are the valuable assets of reserves the right to prohibit any use of its images. You have been given permission to use these images in your own documents (distributed in print or online) under the following conditions: 1. You are an authorized subsidiary, distributor, vendor, promoter or advertiser of Dayton Lamina Corporation products or services. 2. Any image must explicitly promote the appropriate products or services of Dayton Lamina Corporation. The image may not be used to represent or endorse the product or service of another. Images used in a publication that includes products or services of others must be uniquely identified as being a product or service of 3. A copy of your publication or directions to an online resource should be approved by Dayton Lamina Corporation prior to presentation to the public. 4. Images may not be altered without the written consent of Derivative images may not be made from images from 5. This 'Acceptable Use Policy' document must accompany all copies of the artwork you have received from and keep on file. 6. Use of images must not indicate a false association with or an endorsement or sponsorship by 7. Images must not be used to make a false or misleading statement about the products or services of 8. The images may not be used to unfavorably or disparagingly present products or services of 9. A trademark may not be used without the express written consent of 10. Images may not be re-distributed to any other party except to function as an element in the publication of your document. Any questions about the use of images from should be directed to: Marketing Services 500 Progress Road Dayton, OH USA (937) Phone (937) Fax info@daytonprogress.com

2 Elements of Graphic Standards There are different elements that identify Dayton Lamina. They are the trademark/logo, signature, and corporate name. The Trademark, Logo, Logotype The trademark/logo/logotype can be used alone in product marking, on buildings & equipment, and on displays & exhibits. The trademark is also combined with product names and trademarks in the text of catalogs, trade advertisements, and other printed material. The trademark may appear in all black, in all white, or in color with Pantone 327 and Cyan inks. It should be printed on a contrasting background. The trademark is a distinctive accent and should not be diminished in a background of its own color. Avoid placing the trademark in an area of excessive detail that may be distracting. DAYTON Pantone R G B C M Y K HTML # B70 Lamina Pantone R G B C M Y K HTML Cyan AEEF When preparing documents for onscreen use (such as PowerPoint presentations or web design) Microsoft Office users are encouraged to use the RGB values shown here. They may also use the standard swatch colors of "Teal" and "Cyan" if they use it consistently throughout their presentation. When preparing documents for professional printing, use the Pantone 327 & Cyan color assignment. Logo files already have spot colors assigned. The color values listed here can be used to apply accent or spot color to other design elements in a publication. The trademark should never be screened unless it appears elsewhere in its regular, opaque form. This situation could occur with a watermarked payroll check or purchase order. The trademark should not be reversed or inverted unless it is physically impractical to do otherwise, such as in an etching. The trademark should not be stretched or distorted. The trademark symbol ( ) may be scaled or omitted if it cannot be rendered accurately at a small size (ex: laser etching, tiny tradeshow trinket branding, embroidered fabric). The trademark symbol does not

3 need to scale with the trademark in a large format (such as a sign). In this situation, the trademark symbol can be reduced to the smallest readable size for the format. The trademark should have sufficient spacing around it to identify it as a unique mark. Additional design elements such as taglines or mottos should be placed at a sufficient distance to be recognized as separate elements from the distinct trademark. The trademark uses two fonts. The "Folio" font is used to render "DAYTON" and the "Frutiger" font is used to render "Lamina". The Signature The signature or "short name" is used alone in the text of catalogs, trade advertising, and other printed material. The signature may be presented as "DAYTON LAMINA" or "Dayton Lamina". The Corporate Name The corporate or legal name is used in all legal documents, business forms, and copyright/trademark notices. The corporate name may be presented as "DAYTON LAMINA CORPORATION" or "Dayton Lamina Corporation". Graphic Resources A library of logos and design elements to include in your publications can be found at

4 MISUMI Tagline Branding Marketing material should reflect MISUMI's ownership. This is represented with the tagline: "a MISUMI Group Company" in the Univers font, when available. Despite the graphic representation in the logo which uses lower case "i", the MISUMI name is always typed fully in capital letters. According to MISUMI's Visual Identity Design System document (VI Ver.3), the MISUMI tagline is to be used as a description of the corporate name "". The relative scale and usage is illustrated above. The Visual Identity Design System document states: Although spatial and size proportions for each element may be altered in accordance with display conditions, please take into account the display's overall balance and harmonization during the creation process. Although not explicitly required, the MISUMI tagline may appear near the Dayton Lamina trademark or company contact information if the corporate name is not already displayed with the MISUMI tagline. Usage Examples

5 Signature Examples Ward Kimball Ward Kimball Product Engineer Product Engineer a MISUMI Group Company a MISUMI Group Company 500 Progress Road PO Box Progress Road PO Box 39 Dayton, OH USA Dayton, OH USA Phone Phone Fax Fax The signature should always have the company name typed. The company logo may be optionally displayed below the signature as a graphic image. However, there should be no expectation that the logo will be visible to the recipient. Mail programs and their optional user settings may block the display of images.