BRAND GUIDELINES UPDATED: JULY 4,2018

Transcription

1 BRAND GUIDELINES UPDATED: JULY 4,2018

2 BRAND GUIDELINE TABLE OF CONTENTS 3 ACCEPTABLE USE POLICY 4 CLEARSPACE 5 LOGO SIZE 6 COLOR PALETTE 7 APPROVED VERSIONS 8 CONTACT INFORMATION GENERAL GUIDELINES Consistent and proper usage of the MID-AMERICA TRUCKING SHOW event logo reinforces all MATS branding efforts. The following pages will explain the integral components of the MATS event logo and demonstrate how to properly and effectively use the trademark. MID-AMERICA TRUCKING SHOW BRAND GUIDELINES PAGE 2

3 ACCEPTABLE USE POLICY MATS management reserves the right to use and grant permission to use the MATS logo in any way it deems appropriate. MATS management also reserves the right to request that other parties cease usage of the logo in instances where management deems the usage inappropriate, misleading or in violation of any law or regulation. The MATS logo should be used to promote legitimate MATS-related activities, such as to promote a product or service that will be on display in an exhbitor s booth. The MATS logo may be used on the user s printed materials and/or website provided the logo usage adheres to the MATS Event Logo Guidelines and MATS Website Links Policy. The logo may not be used in any way that could be reasonably interpreted by MATS management as: - graphically or visually altered from the appearance within these guidelines - harmful to the reputation or image of the MATS event - a false or implied endorsement, sponsorship, license, affiliation, approval of or MATS support of the user s products, services, events or related activities - misrepresentation of the relationship between the user and MATS management and/or the event - a violation of any law, regulation, public policy or the rights of others - disparaging Exhibit Management Associates, Inc., the Mid-America Trucking Show or its attendees, exhibitors, contractors, employees, officers, directors, shareholders, etc. MATS WEBSITE LINKS POLICY The Mid-America Trucking Show welcomes links from other industry-related organizations to the truckingshow.com website, with the following conditions: - Links to publicly available content on MATS websites are acceptable without notifying MATS management. However, links to MATS website content may not be used to imply MATS endorsement or sponsorship of the entity providing the link or any of the entity s products or services. - Links to MATS websites should be in the form of hypertext such as Mid-America Trucking Show, MATS 15 or 2015 Mid-America Trucking Show or in the form of the official MATS logo. No commercially oriented text or graphics may be associated with the link to the MATS website. - Hypertext links to content on MATS websites must clearly identify the content of the link and contain identification of MATS or Mid-America Trucking Show as part of the link. MID-AMERICA TRUCKING SHOW BRAND GUIDELINES PAGE 3

4 CLEARSPACE To assure the prominence and clarity of the MATS logo, it is important to make sure that the MATS logo always has room to breathe. To that end, the MATS event logo must always have a minimum clearspace of a.25 inch, as illustrated to the right. No imagery or text should encroach upon the MATS logo, and the minimum clearspace should be adhered to The addition of the MATS URL is the only exception to the clearspace guidelines MID-AMERICA TRUCKING SHOW BRAND GUIDELINES PAGE 4

5 LOGO SIZE MINIMUM 1 inch To ensure the legibility of the MATS event logo, a minimum size has been determined. The MATS logo CANNOT be any smaller than 1 inch in width. However, the preferred logo size is a minimum of 1.5 inches in width. PREFERRED 1.5 inch MID-AMERICA TRUCKING SHOW BRAND GUIDELINES PAGE 5

6 COLOR PALETTE Consistent color usage across all media is essential for the integrity of the MATS brand. Below are the color formulas for the color swatches used in the MATS logo for several analog and digital formats. No other color specifications should be used without explicit permission from Exhibit Management Associates, Inc. (the producers of the MID-AMERICA TRUCKING SHOW). CMYK: 11, 100, 100, 38 RGB: 147, 15, 18 CMYK: 100, 100, 100, 100 RGB: 0, 0, 0 CMYK: 100, 72, 42, 42 RGB: 0, 54, 80 CMYK: 0, 0, 0, 60 RGB: 102, 102, 102 BLACK & WHITE FULL COLOR MID-AMERICA TRUCKING SHOW BRAND GUIDELINES PAGE 6

7 APPROVED VERSIONS Shown below are the approved versions of the MATS event logo. 1 color - BLACK FULL COLOR - CMYK We request that you always use the 4 color CMYK version (centered if possible) unless you are printing a piece that does not accommodate that selection, in which case the 1 color - BLACK or 1 color - Reversed is the preferred version. 1 color - BLACK FULL COLOR - CMYK MID-AMERICA TRUCKING SHOW BRAND GUIDELINES PAGE 7

8 For questions pertaining to the use of the MID-AMERICA TRUCKING SHOW event logo contact: EXHIBIT MANAGEMENT ASSOCIATES, INC Browns Lane, Suite E / Louisville, Kentucky / / / Fax: