Corporate Identity Manual Kerio Technologies. Version

Transcription

1 Corporate Identity Manual Kerio Technologies Version

2 Contents 2 Corporate Brand Signature 3 Signature rules 4 Incorrect usage 5 Kerio Corporate Font 6 Primary Color Palette 8 Expanded Color Palette 9 Stationery System 10 Business Cards 11 Letterhead 12 Compact Disc 13 Corporate Tagline 14 Product Brand Marks Product Logotypes 15 Product Icons 16 Partner Program Brand Marks Introduction 17 Logotypes 18 This icon means you will find electronic versions of the particular elements on the CD: vector logotypes (AI, EPS and PDF files), color swatches (ASE files), documents (INDD files), fonts (OTF files). For more information If you encounter a branding situation not addressed in this manual, please contact the Marketing Communications Team at

3 Signature 3 Kerio Signature Kerio Symbol Kerio Logotype Color modifications The Kerio signature is the most fundamental part of our brand. From product packaging and ads to datasheets and presentations, it functions as a personal sign-off on the ideas we re presenting and sharing. The Kerio signature combines the Kerio symbol and the Kerio logotype. These two design elements should never be separated or altered.

4 Signature rules 4 Clear space Clear space is the area surrounding the logo that must be kept free of other graphic elements. The minimum required clear space is equal to the height of the letter I in the Kerio signature. Minimum size 1/8" = 3 mm Minimum size refers to the smallest size at which the Kerio signature may be reproduced to ensure its legibility. The minimum reproduction size of the Kerio signature is 1/8" = 3 mm in height.

5 Incorrect usage 5 Misuse examples Incorrect: old blue-orange version Incorrect: resizing of elements Incorrect: repositioning of elements Incorrect: color treatment Incorrect: distortion of signature Incorrect: drop shadow KERIO Incorrect: outline Incorrect: usage of different font Incorrect: angle Never attempt to re-create Kerio elements. Always use the approved artwork, and always follow these rules when using it. When reproducing the Kerio signature in any application, always use the electronic artwork provided and refer to the guidelines in this manual.

6 Kerio Corporate Font 6 Primary Typeface: Frutiger LT Com Frutiger LT Com 45 Light Frutiger LT Com 55 Regular Frutiger LT Com 65 Bold Frutiger LT Com 75 Black Frutiger LT Com 46 Light Italic Frutiger LT Com 56 Regular Italic Frutiger LT Com 66 Bold Italic Frutiger LT Com 76 Black Italic Frutiger LT Com is our primary typeface. It is used for all print materials, presentations, tradeshow graphics etc. It is available in several weights Light is the preferred font weight for the body text. (Frutiger LT Com font can be obtained through Linotype.com or Myfonts.com.)

7 Kerio Corporate Font 7 Alternate Typeface: Arial Arial Regular Arial Italic Arial Bold Arial Bold Italic Arial Black Arial is our alternate typeface for office use only. Arial should be used whenever possible within Microsoft Office applications such as Word, PowerPoint, Excel, etc.

8 Primary Color Palette 8 Kerio Blue Kerio Gray Kerio Slate Gray Kerio Color Pantone Equivalent CMYK RGB HEX Kerio Blue Pantone 2758 C 100/87/0/34 0/32/ Kerio Gray Pantone Cool Gray 11 C 0/0/0/74 97/100/ Kerio Slate Gray Pantone 645 C 51/21/0/13 107/152/191 6B98BF Our primary colors are strong and straightforward. They represent the Kerio brand at its most basic level our signature. Kerio Blue, Kerio Gray and Kerio Slate Gray serve as brand s corporate colors for print and electronic applications.

9 Expanded Color Palette 9 Kerio Red Kerio Cyan Kerio Lime Kerio Orange Kerio Pink Kerio Emerald Kerio Color Pantone Equivalent CMYK RGB HEX Kerio Red Pantone 179 C 0/83/90/0 231/58/39 E73A27 Kerio Cyan Pantone 299 C 84/15/0/0 0/161/225 00A1E1 Kerio Lime Pantone 376 C 52/0/93/0 130/184/0 82B800 Kerio Orange Pantone 716 C 0/53/91/0 247/124/15 F77C0F Kerio Pink Pantone 674 C 12/70/0/0 206/100/163 CE64A3 Kerio Emerald Pantone 346 C 56/0/49/0 97/200/153 61C899 Our expanded color palette allows flexibility in brand communications where either regional, cultural or product distinction is warranted. The palette has been expressly designed to help you easily pick successful combinations any two adjacent colors will work together perfectly well. Unlike the primary palette, colors from the expanded palette can be used as tints. You may use multiple values of any color.

10 Stationery System 10 Proportions of the signature and gradient min ½ z, max z x Kerio Slate Gray White y x y Paper corner z To maintain a consistent look across all Kerio internal and external communications, there is a distinct stationery system. The key typographic element is the blue logotype on a white background accompanied by a strip with a slate gray gradient.

11 Business Cards 11 Front side Jan Novák CEE Marketing Manager Kerio Technologies s. r. o. Anglické nábřeží 1, Plzeň Czech Republic phone fax mobile John Smith Channel Manager Kerio Technologies, Inc. 111 West Saint John St., Suite 1100 San Jose, CA (408) main 1 (408) fax jsmith@kerio.com Regional Sales Office 198 Foster Ave. Apt. 1 Brooklyn, NY Jane Austen Sales Engineer Kerio Technologies, Inc. 111 West Saint John St., Suite 1100 San Jose, CA (408) mobile +1 (408) direct +1 (408) fax jausten@kerio.com Back side The size of the business card is mm ( "). Cards are printed using three spot colors on a white matt coated paper of gsm.

12 Letterhead There are two standard sizes of letterhead. Letter for USA and A4 for the rest of the world. The address is printed individually on an office printer. The letterheads are printed using two spot colors on a white uncoated paper of gsm.

13 Compact Disc 13 Kerio Software Library April 2008 Kerio MailServer Kerio WinRoute Firewall 2008 Kerio Technologies Inc. All rights reserved. Kerio and the Kerio logo are trademarks of Kerio Technologies Inc., registered in the US and other countries. All other trademarks are the property of their respective owners. Windows Linux Mac OS X The CD is printed with two colors: white and Kerio Slate Gray on a standard 12cm / 5" disc.

14 Corporate Tagline 14 Linear form Connect. Communicate. Collaborate. Securely. Rectangular form Connect. Communicate. Collaborate. Securely. Frutiger LT Com 45 Light Font size = Line spacing Kerio s corporate tagline should be used with the corporate signature, ideally following it. The tagline is not campaign-dependent, but rather positioning-driven and strategic. The tagline should not be incorporated into permanent media, such as architectural elements. There are two allowed forms of the tagline: linear and rectangular. When building tagline, use the same font size for text and line spacing.

15 Product Brand Marks Product Logotypes 15 Single line form Kerio WinRoute Firewall 6 Kerio MailServer 6 Kerio Outlook Connector Kerio Sync Connector Double line form Kerio WinRoute Firewall 6 Kerio Outlook Connector Kerio MailServer 6 Kerio Sync Connector Frutiger LT Com 65 Bold Font size = Line spacing Letter-spacing 20 New product logotypes are based on the Frutiger LT Com 65 Bold font. There are two allowed forms of the tagline: single line and double line. When building additional logotypes, use the same font size for text and line spacing. The letter-spacing is set to 20.

16 Product Brand Marks Product Icons 16 Kerio Color Pantone Equivalent CMYK RGB HEX Kerio Red Pantone 179 C 0/83/90/0 231/58/39 E73A27 Kerio Cyan Pantone 299 C 84/15/0/0 0/161/225 00A1E1 Kerio Lime Pantone 376 C 52/0/93/0 130/184/0 82B800 Kerio Orange Pantone 716 C 0/53/91/0 247/124/15 F77C0F The standard bubble icons remain key visual motive of Kerio products. They could be used as a standalone icons or they could be accompanied by the new product logotypes. The product colors are based on the Kerio expanded palette.

17 Partner Program Brand Marks Introduction 17 The Kerio Partner Program brand marks ensure that customers will quickly recognize you as a provider of quality Kerio products. You can use these brand marks according to the following logo guidelines to build awareness, generate qualified leads, and reduce the length of your sales cycle. There are several variants of these brand marks that may apply to you based on your status with Kerio Technologies: Kerio Authorized Partner Kerio Certified Partner Kerio Preferred Partner Kerio Authorized Distributor

18 Partner Program Brand Marks Logotypes 18 Partner Program Logo Partner Program Partner Program Partner Program Construction of Partner Program Logos Partner Program Border 0.65 pt. Authorized Partner Frame Size mm = " Frutiger LT Com 45 Light 16.5 pt Letter-spacing 10 Minimum Size mm = " Frutiger LT Com 45 Light 16.5 pt Font size = Line spacing Letter-spacing 10 Please note, the vertical line of the logo without the border is shorter by 1.5 mm = " from the top and from the bottom. The partner program brand mark always consists of our corporate signature, a vertical line, the text Partner Program (or similar), and the area of clear space surrounding them. To preserve the integrity of the Kerio Partner Program logo, these elements and their relative size and positioning must not be altered.

19 Partner Program Brand Marks Logotypes 19 Partner Program Logos Authorized Partner Authorized Partner Authorized Partner Certified Partner Certified Partner Certified Partner Preferred Partner Preferred Partner Preferred Partner Authorized Distributor Authorized Distributor Authorized Distributor There are three approved configurations of the partner program brand mark: the first with transparent background, the second with white background and a border and the third with blue background. Use the first configuration with the transparent background everytime you place the brand mark on white background, unless specifically authorized by Kerio Technologies. The configurations with white background and a border or blue background can be used on a solid background of any distinctive color or on an image.

20 Designiq Kerio Technologies, Inc. 111 West Saint John St., Suite 1100 San Jose, CA USA phone fax Kerio Technologies Inc. Published 4/2008