3) First step is to change the custom icon. This is done by clicking on the custom Thumbnail button to the left of the video.

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1 Video Processing for YouTube 1) Make sure you are logged into the account as a Manager and acting as the store. This will be seen in the top right corner, and at above the navigation under the Dashboard. 2) Hover over the video and click on the pencil icon that appears: 3) First step is to change the custom icon. This is done by clicking on the custom Thumbnail button to the left of the video. 4) Select the image that you want to display when the video is not playing. NOTE: The photo should be named with a relevant name that will help Google find the image and that will serve to add relevance to the tags that are placed on the video (i.e. subaru new car dealer mishawaka indiana gurley leep)

2 5) When you are done uploading the image Click on the button at the top of the page but do not make any other changes until it changes to letting you know the changes will not be lost. This is important to do whenever you Save your changes. 6) Next Scroll to the bottom of the page to the Informational section about the video. TITLE- Make sure the text is customer friendly and includes a year make model, Company or Dealership name and city and state. Keep in mind this will display at the top of the video when embedded in an . DESCRIPTION- The goal is to be informative, and brief. Include as many key words as possible a and ones that will be referenced in the tags as well. It is ALWAYS best to lead with the site URL. TAGS PRIVACY These are the keywords that Google and it s Child company YouTube uses to Index all of the video on the site. Videos add to Organic SEO value for the Website and are searchable in Google as well. In the last two years, Google has Increased emphasis on YouTube videos as relevancy. This means that the more That the YouTube account has that are properly listed, the more relevance the website it points to will have and easier it is to find. (By searching customers) Tags should always include: Year, make, model, dealership name/company name, city, state, zip URL, and other values that are ALSO named in the Video, title, description, photo name, video annotations, post comments, or library notes. (The more repetition the higher it will index singularly) Unless a video is created for a specific use that would not allow for ANY benefit for a customer to find the video-it should always be selected as PUBLIC. This is a rare situation to have a video set to Private.

3 MAKE SURE YOU SAVE BEFORE CONTINUING. Next Click on the tab above the title that says Advanced Settings Typically there are only two settings that you should change on this tab: VIDEO LOCATION: DATE When you cick on this box, you can enter a zip code and move the red bubble to a specific spot, or use the lat/long code (i.e HSS Is ) This is key when customers are looking for Local business information, or searching while logged into their Google Plus Account. Once you key in/paste the code hit enter to see the change on the map and simple hit tab. This helps google recognize recent activity, and allows you to sort videos by date. SAVE YOUR CHANGES Note: if you see this message you did not save you did not save your changes. Click Cancel, Save and then continue on. Next scroll back to the top and select ANNOTATIONS

4 HERE IS A RECOMMENDED ANNOTATION SET: Click On the button. Then select Title from the list: In the White Box add the URL Then change the start time to 0 and the end time to the end time of the video. NOTE: Clicking on the bottom arrow button for start time, and the top arrow button for start time should change this automatically. On the video you will see the URL in large white lettering. Click on the center of the url and use your mouse to position it. Then clicking and holding (Left mouse button) on the bottom black square of the bottom of the url frame, you can adjust the size of the text. When finished press the Save button. Then press the PUBLISH BUTTON. Secondly Click again on add annotation, then select Note from the list. In the White box Type the name of the Sales Person, hit enter, then type: Gurley Leep Hyundai Subaru (enter)5302 N. Grape Rd., Mishawaka, IN (574) This will create the signature bar. Below the White box you will see a drop down with the number 13. Change it to 16. TO the right, you will see a background color box Change it to black. You will need to click on the preview of it, and reposition it and then adjust the size to make sure it all fits in the text box, and that there is room below it for when subtitles populate. Make sure you adjust the times to start at the beginning and end at the end. Don t forget to save and publish!

5 Final Steps. There is a Play List added to continue relevance. Go back to the Video Manager, then click on the video. Click on the Play Button Icon when hovering over the video starts you can hit pause. When the video Click then on the Add To button below the video. When the box opens below click on the New Subaru Vehicle Walkarounds Click on the box that states Add an optional Note and enter in the text. Then click on Add Note button Then below, add the video Comment and click the button. Then you are finished!