CARIBBEAN TOURISM ORGANIZATION. TRIPADVISOR USER TRENDS: North America

Transcription

1 CARIBBEAN TOURISM ORGANIZATION TRIPADVISOR USER TRENDS: North America

2 The World of TripAdvisor The North American Traveler The Caribbean on TripAdvisor

3 The World of TripAdvisor

4 Mission: Help travelers around the world plan and have the perfect trip Who we are: World s largest travel site World s best travel planning resource World s biggest travel community Flagship brand of TripAdvisor, Inc. (NASDAQ: TRIP) We are part of TripAdvisor, Inc. 23 travel media brands** 1,600+ employees worldwide $763 million in total annual revenue (2012) Where we started: Founded in 2000 by CEO Stephen Kaufer Where we are today 30 countries in 21 languages 60 million monthly visitors* 47 million registered members 100 million reviews and opinions by travelers 60 new reviews and opinions posted per minute 2 million properties listed *ComScore, JFebruary 2013 ** and

5 TripAdvisor: The World s Largest Travel Site 100 Million reviews & opinions OVER 2 Million businesses listed 60 Million unique monthly visitors in 116,000 destinations OVER 60 user contributions every minute 75 Million Reviews & Opinions Over 1.5 Million Businesses Listed 50 Million Monthly Unique Visitors 35 Million Reviews & Opinions 20 Million Monthly Unique Visitors 1 Million Reviews & Opinions TripAdvisor Goes Live Million Reviews & Opinions 2013

6 TripAdvisor Unique Users TripAdvisor is the Worlds largest travel site with 64.6m Unique Users North America 17.9m Europe 25.1m LATAM 5.1m Middle East & Africa 2.7m APAC 13.8m Source: Comscore April 2013

7 North America North America Total 17.9million 2.9M 15M Other Markets Worldwide Total APAC Total EU Total 64.6million 13.8million 25.1million Source: Comscore April 2013

8 TripAdvisor Worldwide The world s largest travel website 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 TripAdvisor Media Group TripAdvisor Booking.com Qunar Ctrip.com International Expedia Yahoo! Travel Elong Sites Hotels.com Indian Railways Agoda Sohu Travel Kayak.com Priceline Southwest Airlines Co. Zhuna HomeAway edreams MakeMyTrip Voyages SNCF Ryanair Kuxun 21,981 16,698 15,040 14,723 14,690 14,358 13,264 11,823 10,747 10,351 10,078 9,817 9,006 8,794 8,773 8,748 30,417 41,707 45,051 50,101 78,527 64,605 TripAdvisor is: +112% larger than Expedia +194% larger than Yahoo Travel Source: Comscore April 2013

9 TripAdvisor: Where to Go 76% of respondents use TripAdvisor to research multiple destinations per trip planning cycle 75% say that they do have a general region determined and are using TripAdvisor to compare destinations to fit the type of travel they want (i.e. beach vacation, city visit, etc.) 40% say they recall booking a different destination than the one they originally started researching on TripAdvisor. TripAdvisor Global Research Panel: May 2012

10 TripBarometer: The North American Traveler

11 TripBarometer The Online Market + Travel Planning TripBarometer: The World s Largest Accommodation and Traveler Survey Developed by TripAdvisor n partnership with StrategyOne, a division of Edelman Berland

12 TripBarometer The Online Market + Travel Planning TripBarometer: The World s Largest Accommodation and Traveler Survey Developed by TripAdvisor n partnership with StrategyOne, a division of Edelman Berland

13 TripBarometer The Online Market + Travel Planning TripBarometer: The World s Largest Accommodation and Traveler Survey Developed by TripAdvisor n partnership with StrategyOne, a division of Edelman Berland

14 TripBarometer The Online Market + Travel Planning TripBarometer: The World s Largest Accommodation and Traveler Survey Developed by TripAdvisor n partnership with StrategyOne, a division of Edelman Berland

15 The Caribbean on TripAdvisor

16 TripAdvisor Content Your Golden Opportunity Coverage Includes: 116,000+ Destinations 2,500,000+ Businesses 1,100,000+ Accommodations Attractions 1,100,000+ Restaurants 14,000,000+ Visitor Photos Caribbean Content on TripAdvisor: 4,694 Accommodations 6,460 Attractions 8,244 Restaurants 610,935 Forums

17 Travelers Interest in the Caribbean 5 th Most Searched Destination on TripAdvisor

18 Caribbean Activity on TripAdvisor January April, 2013

19 Caribbean Activity on TripAdvisor January April, 2013

20 8 TripAdvisor Tips Work with Partners to Maximize Their Presence Encourage Reviews Encourage reviews Leverage Traveler s Choice Awards Monitor & Participate in Forum Discussions Add Photos and Videos Syndicate TripAdvisor User s content Curate Your Own Content with Tourism Sponsorship Watch Your Inbox for DMO Updates 20

21 THANK YOU