Company name : Colto.

Transcription

1 Company name : Colto 1

2 Annex -Company Introduction - About - Company pitch - Marketing Manager Role - Marketing Campaigns Management - Analysis of the page and other social Media - FB campaigns - Take over and action steps

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4 11 Game Awards 500k downloads with no marketing Colto is creating imaginative and educational mobile play experiences for kids around the world based on original and branded properties

5 An experience KIDS LOVE + PARENTS TRUST unique selling point

6 Colto s games Eli Explorer Free/paid app $1.99 Launched 8/1/ k downloads (4.7k paid) ABC Gurus Free/Paid app $1.99 Launched 4/3/ k downloads (8.8k paid) Star Gurus Free/Paid app $0.99 Launched 6/5/ k downloads (4.8k paid) Shape Gurus Free/Paid app $1.99 Launched 12/8/ k downloads (11.3k paid) Art Gurus Free Launched 2/12/ k downloads Highlights Monster Day Paid app $2.99 Launched 24/5/ K paid downloads 6 out of 6 Apps featured on the App Store Rated 4/4 stars on USA today

7 COMPETITIVE ADVANTAGES HIGH QUALITY AWARD-WINNING GAMES We are a small passionate team committed to creating high quality games. We are perfectionists who care about the smallest details in our games. GAME TESTING AT SCHOOLS We rigorously test our games with dozens of kids over various sessions at Preschools and Kindergartens MUM/TEACHER FOUNDER + COLLABORATION WITH TEACHERS Colto s CEO is a Mum/Teacher and we have close relationships with Preschool and Kindergarten Teachers who we collaborate with to develop our games SKILLS BASED ON CORE KNOWLEDGE SEQUENCE Our apps teach Preschoolers key educational skills they need to acquire based on the Core Knowledge Sequence 5 STAR APP STORE RATINGS Our games are regularly reviewed and rated between 4.5 to 5 stars by users on the App Store DIRECT CORRESPONDENCE WITH OUR USERS Our users regularly us comments on our games and we personally respond to each message within 24 hrs SAFE FOR KIDS Our games are COPPA (Children s Online Privacy Protection Act) compliant and contain no advertising or in-app purchases

8 $ Billion Market TOP 100 APPS BY REVENUE ios KIDS CATEGORY WORLDWIDE 16 GROWTH OF MOBILE LEARNING PRODUCTS AND SERVICES MARKET Entertainment 6% Other 2% Books 17% Education 35% Games 40% App Annie Report - May 2016 GAMES + EDUCATION = 75%

9 Competitors Ethic al Sold in April 2016 for $100 million CTR score Nonethical 100 million downloads

10 Revenue Model 1 -Partnership Apps branded IP Paid and Freemium apps 90/10 revenue share (until development costs recovered) 50/50 revenue share Colto owns IP of code Colto owns royalties of original characters 2 -Colto s Apps original IP

11 Team Colto s team includes a Mum/Teacher, 2 Developers, a Designer and 2 Marketers covering 360 degrees of skills required to create high quality kids games. Catriona Wallis Founder/CEO Career in Business Development Mum, Teacher, Huffington Post Blogger Degree in Project Management University of NSW, Australia Martina Dell Acqua Design Director Winner of 2015 Best Game Award Global Game Jam Competition Masters in Product Design for Innovation Politecnico di Milano Davide Jones CTO Winner of Unicredit 2014 Hackathon Mobile App Competition Masters in Computer Engineering Politecnico di Milano Roberto Casanovi Head Programmer + Music Composer Masters in Computer Engineering Politecnico di Milano Federica Piccolo Marketing Intern Masters in Communication Università degli Studi di Milano (graduating 2016) Mohmmed Sief Marketing Manager Masters in Management Engineering Politecnico di Milano (graduating 2016) Paolo Zanzottera Colto s Business Adviser/Coach Degree in Business + Law, Bocconi University Board Member ShinyStat, Co-founder Appocrate, Digital Marketing Speaker Author of Come guadagnare con le App$ - Hoepli

12 CEO VP MKT CTO DEV1 DEV2 Designer DM VP TM 12

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20 - Application series 1 - Application series 2 - Colto Brand

21 Unique visitors for GT page only without Blog posts and other related pages September October December February April June

22 November December January February March April May June Sign ups Apply Sign ups Apply

23 Unique visitors for GZ page only without Blog posts and other related pages September October December February April June

24 Sign ups Apply Sign ups Apply

25 Unique visitors for membership page only without Blog posts and other related pages.

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27 Main strategies : - Centralization of the entity channels - Collaborative and innovative working style The main purpose was to enable the company to leverage a digital maturity starting from centralizing the main online interfaces and optimizing our main online channels to inspire, enable and visualize the experience we provide to increase our conversion rate and facilitate more leads to our products. Total unique visits to our website since September 2014 till June Colto Apps in apple store is the main online platform that lead to more then 80 % of the current downloads the company receive.

28 The Tree Map for Colto.com Colto.com Colot.com/apps Colto.com/about Colto.com/support Colto.com/blog Colto.com/apps/shapegurus Colto.com/apps/monst er-days Colto.com/apps/sta r-gurus Colto.com/apps/ab c-gurus Colto.com/apps/eli -explorer colto,com/blog/titl e-article1 colto,com/blog/titl e-articlen Colto.com/developer Colto.com/developer/jobs Colto.com/developer/press Colto.com/developer/educational-content Colto.com/developer/contact-us

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31 Page Likes Llikes Post Reach October November December Janurary Febraury

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37 Italy United states Australia Iran Germany UK Japan Canada

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39 Avg Fans : Active all week Timing: 6pm- 10pm

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41 Competitors to watch

42 From Jan 8 th - Jan 15 FB campaigns - Analysis of the recent campaign - Things to avoid - Optimize our Paid FB campaigns

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44 % total reach Avg CPM Avg CPC

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46 % total reach Avg CPM Avg CPC

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48 Ages 50 Age Reach 47.7 % 49.3 % 2.9% Llikes

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50 Take over and action steps

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56 Relevance Traffic Difficulties related to the track similar Brain Storm in relevant keywords that represent the game ( More people = more ideas ) Use different tools to identify more keywords brainstorming output based in keyword importance Check the keywords traffic score ( 4 and up ) Compare them with competitors keywords, competitors performance and get inspired Check how difficult to rank for that keyword ( our aim is to be top 10 in keyword selected )

57 Track current Keywords Analysis the current keywords in the key words ranking for IOS in Keywords optimization and in Keywords spy for Android Optimize Research Submit Identify Keywords that are not performing well and/or keywords that break ASO best practices and replace them Spy competitors, track ideas for keywords/phras es and how they perform overtime based in their relevance, difficulties and traffic score Submit new keywords, track their performance and re-do this steps

58 After playing the game, Our main objective is to come up with keywords that describe the game and what the app offer. The Brain storming will relay in the imagination of each of us relaying on his/her understanding of the game after playing it. The output of this brainstorming session is words that are relevant to the game without bothering on how this words are popular or not. Use several tool to gather more ideas : keywordtool.io

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67 Track our ranking performance ( aim is top 10 ) The popularity of the Keyword and change in Difficulties The competition on the Keyword Find alternatives

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74 Conversion It s not only about finding us but to like our App which relay in ( screenshots, description and reviews, icons )

75 Pricing Model design US App Store Rankings Hypothetical US App store rankings for Monster Day Launch V.1.0 Pre summer price promotion $3.99- Free Summer Holiday promotion $3.99- $ Release V.1.1 Christmas Update Christmas update price promotion $3.99- $ May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar 2016 April 2017

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