In our Update this month

Transcription

1

2 In our Update this month Territory: UK Period: December/ January 2015 Key Reports: Top 20 Kids sites in Review Top Kids Sites Insight Digital Download Disney to lead way in kids wearable market? Top 10 Apps Kids 0-5, 6-8 & 9-11

3 Source: comscore 2015 data, accessed Jan 2016 This month we look back at the past year to find long term trends in the kids online space. Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Miniclip 1,205,424 1,448,938 3,184,947 3,698,387 3,969,230 3,844,186 4,271,355 3,985,254 4,831,088 4,499,591 3,681,161 3,718,179 CBeebies 1,657,499 1,830,280 1,656,791 2,303,920 2,460,848 2,205,146 2,239,233 2,418,398 2,489,642 2,550,559 2,426,631 2,619,989 Disney 2,798,926 2,485,412 2,277,457 2,073,623 2,204,651 1,873,923 1,778,369 1,466,558 1,786,308 1,827,526 1,641,410 1,859,175 Roblox 1,529,504 1,941,378 2,107,620 2,011,158 1,745,500 1,827,906 2,004,197 1,641,819 2,104,224 2,108,443 1,961,845 1,823,661 CBBC 1,445,764 1,418,685 1,232,608 1,617,396 1,920,431 1,245,180 1,235,405 1,479,299 1,610,789 1,779,209 1,405,650 1,453,121 Twitch 1,385,283 1,339,719 1,697,899 1,867,130 2,068,437 1,854,155 1,858,170 1,732,708 1,679,053 1,940,715 1,665,984 1,883,324 Minecraft 1,096,140 1,035,864 1,020,942 1,021, , ,067 1,035, ,254 1,009,243 1,158,137 1,030,999 1,058,249 A-Game 882, , , , , , , , , , , ,298 Coolmath Games 795,148 1,072, , , , , , , , , ,399 1,062,894 Moviestar Planet 727, , , , ,942 1,154,785 1,104,283 1,095,060 1,049,760 1,129, ,454 1,001,632 Animal Jam 417, , , , , , , , ,184 1,195,484 1,222, ,214 Nickelodeon 668, , , , , , , , , , , ,384 Club Penguin 629, , , , , , , , , , , ,024 Bin Weevils 567, , , , , , , , , , , ,331 Cartoon Network 454, , , , , , , , , , , ,069 Moshi Monsters 441, , , , , , , , , , , ,443 GirlsGoGames 414, , , , , , , , , , , ,112 Mattel 411, , , , , , , , , , , ,465 Hasbro 398, , , , , , , , , , , ,571 Marvel 325, , , , , , , , , , , ,454 This heat map highlights the top 20 kids sites through the course of the last year, dark green representing where the site achieved greatest number of Unique Visitors, and yellow the least.

4 Miniclip, Cbeebies and Disney have averaged the most Unique Visitors in the past 12 months, with Miniclip averaging 3,528,145 per month, more than 1 million more than the next largest average. Average uniques: 3,528,145 2,238,245 2,006,112 Miniclip saw their unique visitors rise year on year by 2.5 million, whilst Disney s unique visitors has fallen by almost 1 million year on year.

5 Twitch and Animal Jam also saw the big growth in unique visitors in 2015, with Twitch s year on year increase 37% and Animal Jam yearly growth at 108%! (+37%) (+108%) Gaming sites see an uplift in visitors during summer holiday months of July and August, whilst educational sites such as Coolmath- Games significantly drop during the same period.

6

7 4 Need to Know stories this month. Click for the full story. Oculus Rift goes on sale UK leads world in catch-up and online TV viewing Technology conference CES 2016 in review 13% growth in interactive gaming toys in 2015

8 Amongst the technology buzzwords such as drones and VR, wearables will be very much on the radar in Apple rolled out theirs in 2015 with 7 million orders in the first 6 months, and tech giants have rushed to follow suit. ngen take a look at the Kids wearable market, and what it means for Kids technology. What are wearables? Wearables refers to tech that is incorporated into clothing or worn as accessories. Most commonly around wrist like a watch. Tech tends to be more sophisticated than mobile tech as it can provide sensory and scanning features. Wearable technology has already had huge impact in health and medicine, fitness, education, transportation, enterprise, finance, gaming and music. Kids wearable market Early entries into the Kids wearable market has seen brands like Nickelodeon and PBS Kids partner with Apple to make apps that help parents manage their kids screen time, safety or fitness. However there is huge scope for making more fun and entertainment based content with early entries receiving much traction though still relatively basic compared to other wearables. On the back of their #HealthilyEverAfter campaign Disney have been looking to enter the market with wearable technology in Disney already use wearable tech in their resort in Florida; the MagicBand allows kids entry as well as being a room key, wallet and a tracker for parents. No doubt future forays into the market will be a lot more advanced and entertaining. Sources: Kidscreen, TechCrunch, Disney, Marketing Mag- January 2015 For more information don t hesitate to contact the ngen team.

9 App Annie is a leading business intelligence company and analyst firm in the apps world. They produce market leading insight into the UK s favourite app downloads. The following slides look at: Apps downloaded by/for kids aged 0-5, 6-8, Downloads from Google Play, the App Store. The ranking of the app compared to the previous month. Apps that are free and apps that are paid for. Apps which have in-app purchases.

10 What were the UK s favourite downloads for December 2015 according to App Annie? Apple App Store December 2015 Google Play December 2015 Source: App Annie, accessed 20 th January 2016

11 What were the UK s favourite downloads for December 2015 according to App Annie? Apple App Store December 2015 Google Play December 2015 Source: App Annie, accessed 20 th January 2016

12 What were the UK s favourite downloads for December 2015 according to App Annie? Apple App Store December 2015 Google Play December 2015 Source: App Annie, accessed 20 th January 2016

13 87 New Cavendish Street, London, W1W 6XD, UK Tel:

14 We strive to keep our clients updated with the latest information Our website hosts our latest : We regularly update our social media channels including Our service is offered to clients free of charge ask to be added to our mailing list.