WINNER PACKET WHAT IT MEANS TO BE A TRAVELLERS CHOICE WINNER JANUARY 2019
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1 WINNER PACKET WHAT IT MEANS TO BE A TRAVELLERS CHOICE WINNER JANUARY 2019
2 WORLDWIDE EXPOSURE GAIN RECOGNITION FROM TRAVELLERS WORLDWIDE TripAdvisor, the world s largest travel site 1, enables travelers to unleash the full potential of every trip. With over 702 million reviews and opinions covering the world s largest selection of travel listings worldwide covering approximately 8 million accommodations, airlines, experiences, and restaurants. 490 MILLION unique monthly users MILLION DOWNLOADS of TripAdvisor Apps 1. Source: Jumpshot for TripAdvisor Sites, worldwide, September markets 28 languages 255 NEW CONTRIBUTIONS posted every minute 2. Source: TripAdvisor log files, average monthly unique visitors, Q Travellers Choice / 2
3 GLOBAL RECOGNITION TRAVELLERS WILL RECOGNISE YOU AS THE BEST OF THE BEST You re in an elite group one of the top businesses on TripAdvisor. Now in their 17th year, the Travellers Choice Awards are based on reviews and opinions of millions of travellers the voices of your enthusiastic customers and guests. The Green House has won TripAdvisor s Travellers Choice Award for a few years running for one simple reason: it really is that good. TRIPADVISOR TRAVELLER JASON W. One of the best dining experiences of my life! I know that is a big statement, but Cafe Paradiso deserves it. We booked after hearing the restaurant had won 2015 TripAdvisor Restaurant of the Year in Ireland. TRIPADVISOR TRAVELLER KILKENNY Cedar Point made the TOP 10 best amusement parks list for TripAdvisor s Travellers Choice awards There are MANY reasons CP made this list. TRIPADVISOR TRAVELLER CRYSTALB Travellers Choice / 3
4 STAND OUT FROM THE COMPETITION YOUR TRAVELER S CHOICE AWARD CAN HELP BRING IN NEW BUSINESS As a Travellers Choice winner, your business offers something unique to travellers which motivates them to choose you. Your quality stands out so ensure travellers know you ve won by sharing your award everywhere you can. 82% of TripAdvisor Users agreed The Travellers Choice Award is important when considering a hotel 74% of TripAdvisor Users agreed Travellers Choice helps find hotels and destinations of superior quality 2019 Travellers Choice / 4
5 START PROMOTING YOUR WIN ONLINE Display your award where it will influence travellers most: online. Just add the Travellers Choice Award logo to your website and social media pages, or make the big announcement in a press release. OFFLINE From TV to print ads, brochures, mailings, signage and more, Travellers Choice winners find eye-catching ways to let travellers know they are the best of the best. GET CREATIVE Make a strong statement with materials powered by your team s creativity. The more unique your promotion, the more heads you ll turn. Remember to tell the world about your #TravelersChoice award on social media! TOP LEFT: 11 MIRRORS CALLED OUT THE AWARD IN A CREATIVE SOCIAL MEDIA POST. TOP CENTER: LDC HOTEL AND RESORTS SHARED THEIR AWARD WITH A PROMINENT LOBBY DISPLAY. TOP RIGHT: HOTEL BELVEDERE RICCIONE USES A LASER LIGHT-UP OF THE AWARD LOGO ON THE BUILDING S EXTERIOR. BOTTOM LEFT: HOTEL SAN DIEGO EXPRESS BARRO PRETO DISPLAYED THEIR WIN BY ADDING THE LOGO TO THEIR LIFTS. BOTTOM RIGHT: VICTORIA CLUB HOTEL CREATED A BEAUTIFUL SAND SCULPTURE TO PROMOTE THEIR WIN Travellers Choice / 5
6 USAGE GUIDELINES JANUARY
7 APPEARANCE AND SPECIFICATIONS CLEAR SPACE AND SIZING A minimum amount of clear space equal to 1/5 the height of the Travellers Choice logo is required. Travellers Choice logos should read legibly when reduced in size. For best results, a minimum 120 pixel width for standard logos is recommended. LOGOTYPE FOR WHITE BACKGROUND LOGOTYPE FOR GREEN BACKGROUND FILE TYPES Travellers Choice logos are provided for your use across all media, please use as provided. For print purposes use vector (EPS) files For online purposes use raster (JPG/PNG) files When logo is present on the page, you do not need to reference TripAdvisor Travellers Choice in the text Vector EPS graphics are scalable, print-quality files that work in any Adobe or other industry standard print or web layout software. All other file types are available by request. LOGOTYPE FOR BLACK BACKGROUND COLOR PALETTE PRIMARY GREEN HEX = #00AF87 CMYK = 78, 0, 62, 0 PANTONE 339 C RGB = 0, 176, 135 PANTONE 339 U PRIMARY BLACK HEX = #000A12 CMYK = 80, 0, 0, 100 PANTONE BLACK 6 C RGB = 0, 10, 18 PANTONE BLACK 6 U ACCENT YELLOW HEX = #F8C40F CMYK = 0, 24, 98, 0 PANTONE 129 C RGB = 252, 196, 15 PANTONE 7404 U ACCENT RED HEX = #EF6945 CMYK = 0, 72, 70, 0 PANTONE 7416 C RGB = 239, 106, 69 PANTONE 2026 U 2019 Travellers Choice / 7
8 THINGS TO AVOID LOGO Do not modify the Travellers Choice logo in any way. Do not separate or move elements from the Travellers Choice logo and use them individually. Do not just show part of the Travellers Choice logo or allow it to bleed off the page it must always appear in its entirety with the proper amount of breathing/clear space. Do not resize the logo any smaller than the specifications on page 7. LOGOS CAN BE USED ON TOP OF PHOTOS BUT PLACE THE LOGO OVER SIMPLE BACKGROUNDS. DO NOT ADD, CHANGE OR REWRITE ANY TEXT IN THE TRAVELLERS CHOICE LOGO. for 2019 REFERENCING TRIPADVISOR Spell TripAdvisor correctly: capital T, capital A, no space in the middle The wordmark TripAdvisor must be marked with a registered trademark symbol ( ) on the first reference, including in social media posts Do not mark our Twitter handle (@TripAdvisor) with a registered trademark symbol ( ) DO NOT CHANGE THE COLOUR, SHADE OR OPACITY OF ANY PART OF THE TRAVELLERS CHOICE LOGO. DO NOT DISTORT OF ALTER THE SHAPE OF THE LOGO OR MODIFY INTO A GRAPHIC Travellers Choice / 8
9 KEEP IT LOCAL CHOOSE THE CORRECT LOGO BY LOCATION TripAdvisor is a global company so award logos are localised according to country and category. If you have properties or wins in multiple countries, use this guide to determine the appropriate logo to use. US (Single L, Registration Mark) UK, Canada & Ireland (Double LL, Registration Mark) Japan, China, Israel and Mariana Islands (Single L, Trademark) All other locations (Double LL, Trademark) 2019 Travellers Choice / 9
10 THANK YOU & CONGRATULATIONS CLAIMS RELATING TO TRAVELLERS CHOICE AWARD These guidelines are provided by TripAdvisor in order to provide you with guidance concerning appropriate uses of the Travellers Choice mark and Travellers Choice logo. Any claims, statements or allegations you make should be reviewed by your company s legal counsel for compliance with applicable laws and regulations. RIGHTS OF USE The Travellers Choice mark and the Travellers Choice logo are registered and/or common law trademarks owned by TripAdvisor. As a winner of a Travellers Choice award, you are hereby granted a limited, non-transferable, non-sublicensable, personal, royalty-free, non-exclusive license to use and display the Travellers Choice mark and Travellers Choice logo. All advertisements and promotions using the Travellers Choice mark or Travellers Choice logo must be submitted to TripAdvisor for approval prior to use. You ll find contact information at the end of this document. The Travellers Choice logo must be used in a consistent manner and must always be used in full and in the same color, font, and shape as provided by TripAdvisor. You may not directly or indirectly change, edit, add to, copy or extract content from or produce derivatives of the Travellers Choice logo or any content within the Travellers Choice logo. The Travellers Choice logo must be used in an accurate manner that would not mislead consumers in any way. DURATION OF USE You may use the 2019 Travellers Choice logo in perpetuity. However, consistent with the terms of these guidelines, you may only use the Travellers Choice logo in the form provided, which prominently displays the 2019 designation. CROSS-SELLING The Travellers Choice mark and Travellers Choice logo may only appear on or in connection with the winning hotel, restaurant, destination, product, or service. If any advertising features multiple places or products, it must be made clear that the award has only been given to the specific winning place or product. WEB SEARCH The word TripAdvisor is not for use in paid search advertising but winners may use Travellers Choice or best in travel. 10
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