2013 Cooperative Advertising Program 11/13/12

Transcription

1 2013 Cooperative Advertising Program 11/13/12

2 OVERVIEW OF OPPORTUNITIES Extremely Targeted & Extremely Affordable! Over 80% online opportunities to drive traffic directly to you! Program rates starting at just $70 VisitStPeteClearwater.com Visit St Pete/Clearwater & Consumer TripAdvisor Consumer Print Consumer Radio Meetings & Conventions

3 CONSUMER ONLINE

4 CONSUMER ONLINE VisitStPeteClearwater.com Featured Content Featured Article Featured Article/Video Package Homepage Exposure Program Time Period Cost Article including special promotion on homepage Article & Video including special promotion on homepage Year-round $3,950 Year-round $8,995 Article and Video Package Article Only

5 CONSUMER ONLINE VisitStPeteClearwater.com Pay-Per-Click Offers Convert Ready-to-Book Visitors 1. Google Search & Click 2. Arrive on Offer Landing Page & Click 3. Arrive on Advertiser s Chosen Page $2.00 per click Main Site & Mobile Presence

6 CONSUMER ONLINE VisitStPeteClearwater.com Sponsorship Advertising Drive and Inspire Visitors Highlighted Ads

7 CONSUMER ONLINE VisitStPeteClearwater.com Landing Page Summer Campaign Featured Partners Program Time Period Estimated Impressions VSPC.com Summer Landing Page Featured Partners Weeks of 6/3/13; 6/10/13; 6/17/13; 6/24/13; 7/1/13; 7/8/13; 7/15/13; 7/22/13; 7/29/13; 8/5/13; 8/12/13; 8/19/13 & 8/26/13 6,500/ week Cost $75.00/ week CO-OP AD SPACE

8 CONSUMER ONLINE Consumer Campaigns Boston.com/ Boston Traveler Program Time Period Estimated Distribution Boston.com/ Boston Globe Traveler 1/28/13 2/25/13 4/22/13 5/20/13 6/17/13 7/15/13 71,000/ Cost $150.00/ NYTimes.com/ Great Getaways Program Time Period Estimated Distribution NYTimes.com/ Great Getaways 3/18/13 4/8/13 420,000/ Cost $550.00/ CO-OP AD SPACE

9 CONSUMER ONLINE Consumer Campaigns Visit St Pete/ Clearwater Opt-in Program Time Period Estimated Distribution VSPC Consumer Opt-In Winter 2013 Spring 2013 Summer 2013 Fall ,000/ Cost $750.00/ CO-OP AD SPACE

10 CONSUMER ONLINE Consumer Web Banner Campaigns MNI Digital Ad Network Web Banner Banner Campaign Target Time Period Estimated Distribution Winter Blitz: New York & Chicago Summer Blitz: New York, Tampa & Orlando Feb-March 2013 June-Aug 2013 Cost 29,500,000 $1, ,500,000 $1, CO-OP AD SPACE

11 CONSUMER ONLINE Consumer Web Banner Campaigns Travora Travel Ad Network Web Banner Banner Campaign Target Time Period Estimated Distribution Winter Blitz Summer Blitz Feb-March 2013 June-Aug 2013 Cost 3,500,000 $ ,500,000 $ CO-OP AD SPACE

12 World s Largest Travel Website more than 51 million unique monthly visitors 20 million members over 50 million reviews and opinions sites operate in 30 countries worldwide (20 languages) Pinellas County Destination Pages on Trip Advisor 2012 more than 500,000 unique users & 2+ million page views

13 2013 Tourism Sponsorship Campaign Deals Text Link Web Banner

14 2013 Tourism Sponsorship Campaign DEALS TEXT LINK PROGRAMS Community Group Deals Text Link Group 1: St Pete Deals Text Link Group 2: Tarpon Springs-Dunedin-Safety Harbor-Oldsmar- Crystal Beach-Ozona-Palm Harbor Deals Text Link Group 3: Clearwater-Clearwater Beach-Belleair-Belleair Beach-Belleair Bluffs Largo Deals Text Link Group 4: Indian Rocks Beach-Indian Shores-Redington Beach- N Redington Beach-Redington Shores-Madeira Beach- Kenneth City-Seminole-Pinellas Park Deals Text Link Group 5: St Pete Beach-Treasure Island-Gulfport-Tierra Verde Estimated Impressions Cost 8,514/ period $90.00/ period 7,459/ period $70.00/ period 19,103/ period $200.00/ period 7,425/ period $70.00/ period 21,506/ period $200.00/period Co-Op Time Periods: Jan/Feb 2013 March/April 2013 May/June 2013 July/ August 2013 Sept/Oct 2013 Nov/Dec 2013

15 2013 Tourism Sponsorship Campaign WEB BANNER PROGRAMS Community Group Web Banner Group 1: St Pete Web Banner Group 2: Tarpon Springs-Dunedin-Safety Harbor-Oldsmar- Crystal Beach-Ozona-Palm Harbor Web Banner Group 3: Clearwater-Clearwater Beach-Belleair- Belleair Beach-Belleair Bluffs Largo Web Banner Group 4: Indian Rocks Beach-Indian Shores-Redington Beach-N Redington Beach-Redington Shores-Madeira Beach- Kenneth City-Seminole-Pinellas Park Web Banner Group 5: St Pete Beach-Treasure Island-Gulfport- Tierra Verde Estimated Impressions Cost 13,622/ period $260.00/ period 8,525/ period $160.00/ period 27,290/ period $520.00/ period 11,880/ period $225.00/ period 39,101/ period $575.00/ period Co-Op Time Periods Jan-April 2013 May Aug 2013 Sept Dec 2013

16 CONSUMER PRINT Magazine & Newspaper Still Remains to be a very strong medium for the target Geo-targeting opportunities MRI data is utilized in publication selection High Index Strong Coverage

17 CONSUMER PRINT MAGAZINE CREATIVE CO-OP AD SPACE

18 CONSUMER PRINT Magazine Program Opportunities Consumer Publication Boston Globe Magazine - Spring, Summer and Fall Travel Issues Issue 3/24/13 5/19/13 9/8/13 Estimated Circulation 446,000/ issue Cost $750.00/ issue Chicago Tribune Magazine - Visit Florida Travel Section 2/10/13 781,128 $ Florida Trend Magazine - Viva Florida 500 Travel Section May ,000 $ Bay Pop Magazine May/June ,000 $ Visit Florida Magazine (2-Page Spread) 2014 Annual Issue 300,000 $900.00

19 CONSUMER PRINT Newspaper Program Opportunities Consumer Publication Issue Estimated Circulation Cost New York Metro 1/22/13; 1/29/13; 2/5/13; 2/12/13; 2/19/13; 2/26/13; 3/5/13; 3/12/13; 3/19/13; 3/26/13 ; 4/2/13; 4/9/13 & 4/16/13 320,488 $750.00/ issue CO-OP AD SPACE

20 CONSUMER RADIO Still Remains to be a very strong medium for the target Frequency building Demo/ Geo-targeting opportunities Best for retail/ promotional messaging >> Summer Campaign High Index Strong Coverage Key Target Station Formats: Adult Contemporary (144 Index) / Talk/News (146 Index) / Classic Hits (128 Index) / Public (155 Index) / Soft Adult Contemporary (136 Index) / Sports (181 Index)

21 CONSUMER RADIO Summer Radio Campaign Program Time Period Estimated Impressions Tampa/ St Pete Metro Radio Weeks of 6/3/13 6/17/13 7/1/13 7/15/13 7/29/13 8/12/13 675,000/ week Cost $1,500.00/ week :15 Partner Tag married with a :45 Destination Message

22 MEETINGS PROGRAM Meetings & Conventions Database Newsletter 44,000+ qualified subscribers who plan a minimum of three off-site meetings, conventions and/or trade shows per year.

23 MEETINGS & CONVENTIONS Meeting Campaigns Meetings & Conventions Magazine Custom Destination Newsletter Program Time Period Estimated Distribution M&C Magazine Newsletter 3/11/13 6/10/13 9/9/13 44,179/ Cost $450.00/

24 DON T MISS THE OPPORTUNITY TO PARTICIPATE! Log on to and click on the 2013 cooperative advertising program logo to access the online co-op system. Complete your forms, make your program selections, and save for submission day! WEDNESDAY, NOV 28, :00 am - Submission Day to participate in all 2013 Cooperative Advertising Programs All programs first come-first serve basis! 12/7/12 Confirmation Day for Programs Received 12/21/12 Contracts & Creative Materials Due 1/31/13 Payment for Programs Due