The Natural Partner. Increasing Awareness of Publisher Content in Target Markets

Transcription

1 The Natural Partner Increasing Awareness of Publisher Content in Target Markets

2 The Natural Partner As the only database aggregator that is also a subscription agent, EBSCO shares publishers interests in maintaining & growing publishers core subscriptions business About EBSCO Publishing As the world's largest intermediary between publishers and libraries, EBSCO offers many benefits to publisher partners. EBSCO is the only database aggregator that is also a subscription agent. As a result, the company has a unique understanding of the needs and concerns of publishers, and offers various ways for publishers to gain exposure for their publications and explore options for supplemental revenue streams. Extensive History of Working with Both Publishers and Libraries For more than 60 years, EBSCO has worked closely with both libraries and publishers. As a natural intermediary between these two groups, EBSCO shares the interest of both the libraries that we serve and the publishers with whom we work: EBSCO is the database partner for thousands of publishers representing tens of thousands of publications EBSCO understands the unique needs of different publisher partners (commercial publishers, learned societies, associations, etc.) EBSCO provides various options to meet the objectives of each partner EBSCO provides publishers with the potential for supplemental revenue via database royalties EBSCO introduces publishers to opportunities for supplemental revenue streams such as including content in sub-licensing opportunities with expressed publisher consent Extensive Sales Force with Global Reach EBSCO s sales power is a great asset to our publisher partners. The company has a direct sales group of more than 300 professionals worldwide who are trained to sell magazine & journal subscriptions, and online databases. Each member of EBSCO s sales team specializes in working with specific library types and other institutions. This allows each representative to have a thorough understanding of the needs and concerns of our customers in all areas of research, reference and study (academic, medical, corporate, K-12 schools, public libraries, government, etc.). In addition, EBSCO has many librarians, healthcare professionals, and other experts on staff working in the capacity of sales representatives, customer account specialists, trainers, etc. It is this level of attention to detail and quality in staffing that helps publishers to reach their objectives, as EBSCO continues to expand its worldwide presence through increasing market share. More than 60 years working closely with both libraries and publishers Journals Archives Country Reports Film & Video Books EBSCO databases include content from virtually all source types including, but not limited to:

3 The primary benefit of partnering with EBSCO is increased exposure to publisher content. Such exposure may lead to: Proliferation of scholarship Improved brand recognition Additional website traffic (Sample Publication) Increased visibility An increase in subscriptions & book sales Supplemental revenue from database royalties Expanded Global Reach and Market Penetration By partnering with EBSCO, all types of publishers may benefit from the expanded reach of their content as well as an increased penetration in existing and potential markets. Ex. 1 Redwood University, United States Graduate student cites important article for dissertation on soil erosion. Ex. 2 Escola de Quetzel (School) Cuiabá, Brazil Students use journal content for school science fair project on global warming. Ex. 3 Vihreä Sairaala (Hospital) Ivalo, Finland Hospital administrator locates valuable information on environmental impact of medical waste disposal. Ex. 4 UK Embassy Tete, Mozambique Researchers find key data on environmental ramifications of rapid population growth. Ex. 5 郑公司 (Zheng Corporation) Shenyang, China Corporate officials discover effective means of reducing company s carbon footprint. Ex. 6 Walkabout Public Library Skybury, Australia Librarian uses facts and figures from articles to enhance Earth Day educational events. Photos Transcripts Charts & Graphs Databases Illustrations Directories Magazines

4 Additional Benefits of Partnering with EBSCO Publishing Global Exposure and Recognition of Publisher Content EBSCO is recognized as the leader in the subscriptionbased online research database marketplace. According to an Independent Study conducted by Library Journal, the number one reference source owned by academic (and public) libraries in electronic-only format is EBSCOhost databases. Not only does EBSCO supply its databases to thousands of universities, medical institutions, schools, and other libraries in the United States and Canada, but the company is the leading database provider for libraries and other institutions outside of North America. At present, EBSCO provides access to its databases in nearly all countries including nation-wide access in more than 70 countries (including many developing nations with emerging economies). As a result, publishers and learned societies participating in EBSCO s databases gain increased exposure for their publications in the world s most prestigious institutions, and in non-traditional markets where these publications may not currently have strong penetration. Increased use by faculty and other researchers will likely affect the number of citations to a publisher s journal, enhancing a journal s reputation and the possibility of attracting submissions by prominent researchers. Increasing a journal s visibility in indexing databases should also result in more requests by researchers for institutional subscriptions for academic libraries. Paul J. Kelsey, The Financial Counseling and Planning Indexing Project: Establishing a Correlation Between Indexing, Total Citations, and Library Holdings. Financial Counseling & Planning (July 2007) Databases Complement Journal Subscriptions and Book Sales EBSCO is the only full-text database vendor that aggressively and proactively works to not only prevent subscription cancellations, but to promote the purchase of both subscriptions and databases. EBSCO encourages customers to consider the consequences of individual subscription cancellations, and positions databases and subscriptions as complementary resources. The following are some ways that EBSCO markets this message and promotes this concept: Customers must continue to subscribe to EBSCO s databases in order to maintain access to archival data EBSCO makes it clear to customers that the content they receive via EBSCOhost databases is leased (not owned) by them and is therefore subject to change EBSCO s market brochures clarify this issue in the main paragraph on the inside covers EBSCO sends listserv messages to customers on this topic EBSCO s website clarifies this issue for library customers EBSCO s sales staff is well-educated on this topic, and clarifies this issue in person with customers and potential customers EBSCO s senior management publishes articles covering this topic EBSCO participates in panel discussions at library conferences to discuss this issue Supplemental Revenue Stream As database users worldwide become more familiar with specific publications through their inclusion in EBSCO databases, the brand recognition/value of those publications increases significantly, and individuals and institutions are more likely to subscribe to related publications and books. Royalties from Database Sales By making content available through EBSCO databases, publishers can benefit from an increase in revenue on top of their existing subscription income. Royalties are shared between publisher partners. The royalty calculation is based on database sales and takes into account the number of years of content on EBSCO products, the number of titles or amount of data licensed, and the subscription price(s) for the title(s). Also Serving the Traditional Subscription Needs of Publishers... As EBSCO is also the world s largest serials subscription agent (EBSCO Information Services), the company shares all publishers interests in maintaining & growing their traditional subscription business. Please contact EBSCO to learn more about how the company works with publishers to enhance their print, e-journal, and e-book business.

5 EBSCO Publishing continues to experience unparalleled growth in the number of publishers that the company works with # of Publishers 6,000 5,000 4,000 # of Publishers # of Publishers 3,000 2,000 1, while existing content partners continue to expand their relationship with EBSCO Publishing each year # of Full-Text Titles 90, ,000 70,000 60,000 # of Full-Text Titles 50,000 # of Full-Text Titles , , ,000 10,

6 Content Processing Workflow 1. Contract signed Sends native PDF files to FTP site Sample content licensing partnership workflow Publisher E-Content Downloaded Article Table of Contents is Created Subject Indexing Citation References Linked as Appropriate Abstract Created if Author s is Not Available Searchable PDF Full Text Images Extracted for Image Quick View 2. $ Content Processing No Cost to Publishers Data Indices Created Browsable Journal List Created Images Throughout the entire implementation process, there are absolutely no costs to the publisher. Publishers simply send their content to EBSCO and the company loads the content into the applicable databases as quickly as possible. As part of the content implementation process, all content is indexed by way of a meticulous editorial process including the application of extensive controlled vocabularies. Finally, before being made available to subscribers, all content is submitted to a rigorous quality control screening. Final Quality Control Uploaded Search 3. Content Accessible via EBSCOhost

7 Sample of an EBSCOhost result list showing implementation of various content types Publishers can be assured that their content reaches the widest possible audience of applicable researchers Creating Opportunities for Publishers in All Subjects In order to maximize the exposure of a publisher s content, EBSCO carefully determines which of the company s databases would best serve as a vehicle for distribution based on the nature of the content. EBSCO offers nearly 300 different databases covering a wide range of research disciplines such as: Accounting Banking Communications & Mass Media Complementary/Alternative Medicine Consumer Health Corporate Learning Criminal Justice Economics Education Environmental Science/Studies Evidence-Based Medicine History Hobbies & Crafts Hospitality & Tourism Humanities Law Library & Information Science Literary Studies Management Studies Nursing & Allied Health Patient Education Performing Arts Point-of-Care Clinical Resources Political Science Psychology Religion & Philosophy STM Research Sociology Textile Sciences And much more...

8 For Database Partnership Opportunities, Please Contact: Clive Wright Director of Content Licensing Phone (800) x2368 or (978) x2368 EBSCO Industries, Inc. Printed in U.S.A. (0409)