Jon Beaulieu INFSY 543. October 08, 2014
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1 Jon Beaulieu INFSY 543 October 08, 2014
2 Company Information Citigroup s (or just Citi) homepage: Citi is a financial services company Revenue is also based on selling business solutions No outside website designer was listed The page(s) shows no specific update Current document posts, company sponsored blog postings, and social media 2014 Citigroup Inc 2
3 Mission & Purpose Company Mission: To create the best outcomes with financial solutions that are simple, creative, and responsible To serve individuals (B2B), institutions (B2C), communities, and nations (B2G) Website Purpose: To be the global source of information about and access to financial services provided by the Citigroup companies 3
4 Target Audience Individual Consumers 62M clients and 3,730 branches in 35 countries Institutional Business Corporations and governments in 160+ countries Investors worldwide Webcast replays, MP3, PowerPoint, Spreadsheets, and PDF Media Job Seekers Citi Alumni 4
5 Site Metrics Statistics viewed 10/04/2014 5
6 Other Metrics Engagement Demographics Site Metrics Where do visitor go on citigroup.com? citibank.gitigroup.com 62.95% citigroup.com 23.43% career.citigroup.com 3.93% What sites link to citigroup.com? Total sites linking in: 3, youtube.com 3 - wikipedia.com 2 - yahoo.com 4 - reddit.com Where do citigroup.com s visitors come from? Search engine: 4.80% Upstream sites: 1 - citibank.com 3 - facebook.com 2 - google.com 4 - citi.com Statistics viewed 10/04/2014 6
7 Other Metrics Engagement Demographics Site Metrics Where do visitor go on citigroup.com? citibank.gitigroup.com 62.95% citigroup.com 23.43% career.citigroup.com 3.93% What sites link to citigroup.com? Total sites linking in: 3, youtube.com 3 - wikipedia.com 2 - yahoo.com 4 - reddit.com Where do citigroup.com s visitors come from? Search engine: 4.80% Upstream sites: 1 - citibank.com 3 - facebook.com 2 - google.com 4 - citi.com Statistics viewed 10/04/2014 7
8 Other Metrics Engagement Demographics Site Metrics Where do visitors go on citigroup.com? citibank.citigroup.com 62.95% citigroup.com 23.43% career.citigroup.com 3.93% What sites link to citigroup.com? Total sites linking in: 3, youtube.com 3 - wikipedia.com 2 - yahoo.com 4 - reddit.com Where do citigroup.com s visitors come from? Search engine: 4.80% Upstream sites: 1 - citibank.com 3 - facebook.com 2 - google.com 4 - citi.com Statistics viewed 10/04/2014 8
9 Traffic Sources Unique Visitors Site Metrics Statistics viewed 10/04/2014 9
10 Traffic Sources Unique Visitor Site Metrics Statistics viewed 10/04/
11 Citi on the Web 11
12 Citi on the Web 12
13 Citi Online 13
14 Citi Online 14
15 Citi on the Web Default.jsp?lang=en 15
16 Citi on Facebook 16
17 Citi on Twitter 17
18 Citi on LinkedIn 18
19 Accessibility Citi Apps are available on: Android-powered devices ipad and iphone Kindle Fire Citigroup.NA on: Facebook (730,916 likes ) Twitter (346,000+ followers) LinkedIn (644,317 followers) Google Plus (80,854 followers) YouTube (6,120 subscribers) Instagram (1,384 followers) RSS Feeds Citi Blog Statistics viewed 10/03/14 19
20 Citi Mobile Apps Citi s Mobile Apps are available for download for free from: (for iphone, ipad, and ipod Touch ) Ver 6.8 was last updated on Sep 25, 2014 with less than favorable reviews (for Android) Ver 6.8 was last updated on Sep 19, 2014 Between 1M and 5M downloads with tepid reviews Statistics viewed 10/03/14 20
21 Users with Disabilities Citi is committed to providing accessibility to its web-based applications to users with visual disabilities or literacy problems BrowseAloud reads the website to users as the words on the screen are being highlighted Not yet available for social media sites Languages currently available: English Spanish Italian French French Canadian German Dutch 21
22 Citi s Usability My Comments: The information offering on the sites, web and social, is extensive and useful All web and mobile sites showed a high-level of company message and information consistency Citi seems to be addressing the usability issues of users with (some) disabilities The mobile apps seem user friendly Multiple language options 22
23 Site Improvements My Suggestions: Check for dead or bad links (RSS Feeds and App download) Language options hard to find Keep focusing on innovative digital products and services Continue seeking feedback Address feedback and issues of mobile app users Dragon Software 23
24 Resources Used
25 Resources Used
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