How Carriers Are Redefining the Mobile App Store Ecosystem

Transcription

1 How Carriers Are Redefining the Mobile App Store Ecosystem Huge Distribution and Monetization Opportunities for Developers Michael Wallin Senior Director, Marketing PlayPhone 1

2 Overview Market Data Traditional App Stores? Carriers Provide Opportunities Frictionless Payments PlayPhone Social Gaming Network 2

3 Market Data 3

4 Market Data Smartphone Critical Mass is Here! 2009 % of Sales 2012 % of Sales 27% 70% Over 50% US mobile users now own smartphones Nielson, Juniper Research, DisplaySearch, Chetan Sharma Consulting 4

5 Market Data Social Gaming Revenues Continue to Soar $8.6B by 2014 $11.3B by 2016 IBISWorld,

6 Market Data 2012 US Mobile Subscriber Market Share 3.6% 0.7% 34.3% 8.3% 52.6% Google Apple RIM Microsoft Symbian comscore 3-month average ending August

7 Traditional App Stores? 7

8 Traditional App Stores? Carriers Originally Owned Feature Phone App Stores Major Mobile Content Distribution Channel Downloadable Games Ringtones Wallpapers Personalization Huge Revenue Stream Launch of Smartphones Shifted Content Distribution & Control to Apple and Google 8

9 Traditional App Stores? App Store Ecosystem Today Is Dominated by Apple and Google *Late to Market Amazon App Store Significant Player Because They are Retail Experts! 9

10 Traditional App Stores? Carriers Re-claiming Control with Launch of App Stores and Game Portals New Carrier App Stores and Game Portals coming soon! Leverage infrastructure and 100 s millions of subscribers Carriers control the device s home screen Carriers own subscriber billing info Existing Distribution & Merchandising Powerhouse 10 10

11 Carriers Provide Opportunities 11

12 Massive Distribution Subscriber base of 100 s Millions Huge Monetization Upside One-click payments Major Marketing Machine New, Highly-Viable Distribution Channel Carriers Provide Opportunities Carriers Provide Major Opportunities for Developers Major Marketing Partnerships (TV, Digital, Print, Brick & Mortar) On-Deck Promotions: Home screen features, Cross Promo, Virtual Goods Offers 12 12

13 Frictionless Payments 13

14 Frictionless Payments Lower Friction Payments Up To 4x Better Conversion Rates $1.00 $0.89 $0.23 Source: Flurry Analytics 14 Apple Amazon Google Apple delivers easy payment flow while keeping user in the game Google checkout process is clunky, cumbersome, takes user out of game

15 Frictionless Payments Lower Friction Payments Up To 4x Better Conversion Rates $1.00????????? Carriers Apple Amazon Google Carrier One-Click Billing will provide the lowest friction payment method 15

16 Frictionless Payments 16

17 Frictionless Payments One-Click Direct Carrier Billing 17

18 Frictionless Payments Playcredits Universal Virtual Currency Users are acquiring millions of Playcredits every day, coming to your games ready to spend! Playcredits can be used to purchase virtual goods in any PSGN game Ex) 100k Poker Chips for $2.99 = 299 Playcredits (1 Playcredit = $0.01) Developers earn a revenue share on all Playcredits spent in your game 18

19 PlayPhone Social Gaming Network 19

20 PlayPhone Social Gaming Network PlayPhone Cross-Platform Social Gaming Network Powerful Suite of Tools - Optimize Publishing, Distribution, Marketing and Monetization Direct Access to Carrier App Stores - One-click payments and massive distribution Best-In-Class Social Features Social Network Integration, Achievements & Leaderboards Unified Virtual Currency Gamers can use their Playcredits currency in any PSGN game Cloud-Based Game Data Tools Manage virtual economies, inventories & game progress Real-time Analytics Dashboard Monitor your installs, revenue, LTV and more Lightweight and Powerful SDK Easy integration let s you choose the features you want 20

21 PSGN SDK for Developers Everywhere Easy Game Integration Integrate Game in a Few Hours; Choose Features to Add In couple of hours you re live! One Click Billing 21

22 Download the FREE SDK: developer.playphone.com Want to talk to us? 22